Axios

Compensation

Full Description

Description: • Drive Attendee Recruitment • Develop and execute strategies to attract and register high-value attendees, with a focus on thought leaders, senior executives, and industry decision-makers. • Build and maintain targeted prospect lists; collaborate with partnerships and editorial teams to align audience goals with event content. • Optimize outreach channels including email marketing, paid social, and direct invitations. • Campaign Strategy and Execution • Create multi-channel marketing campaigns to promote live events — leveraging owned, earned, and paid media. • Partner with design, editorial, and communications teams to ensure cohesive brand storytelling across all touchpoints. • Track performance, report on KPIs, and use insights to optimize future campaigns. • Cross-Functional Collaboration • Work closely with Events and Editorial teams to align messaging and audience targeting. • Ensure a seamless attendee experience from first touch through registration and attendance. • Data and Optimization • Oversee audience analytics and reporting to evaluate campaign effectiveness and ROI. • Recommend new tools, technologies, or tactics to improve efficiency and outcomes. • Manage the Events Marketing Team • Oversee, mentor, and support two Events Marketing Associates in executing campaigns that drive event awareness and attendance. • Manage goals and ensure consistent, high-quality marketing execution across events. Requirements: • 8+ years of experience in marketing, with at least 3 years in event marketing or audience acquisition. • Proven success in recruiting and engaging select live event audiences. • Strong leadership experience managing small, high-performing teams. • Proficiency with marketing automation tools (e.g., Sailthru, Braze, ZoomInfo, Hubspot) and analytics platforms. • Excellent communication and storytelling skills, with the ability to translate data into actionable insights. • Highly organized, deadline-driven, and comfortable in a fast-paced, collaborative environment. Benefits: • Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network • Employer Health Savings Account (HSA) contribution for the high deductible health plan option • Dental and vision coverage • Tele-mental health services through Headspace • OneMedical membership, including tele-health services • Personal health advocacy resources through HealthAdvocate • Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies • Increased work flexibility for parents and caretakers • Virtual company-sponsored social events • A strong and positive work environment • A commitment to an open, inclusive, and diverse work culture