Aura

Compensation

Full Description

Aura is on a mission to create a safer internet. In a world where our lives are increasingly online, Aura's category-defining suite of intelligent digital safety products help millions of customers protect themselves against digital threats, and that number is growing rapidly. This is an exciting phase at Aura, and our team of over 400 people worldwide is guided by a leadership slate that's successfully grown startups into multi-billion dollar organizations. Come build with us! Product Manager, Growth About the Role: At Aura, our mission is to create a safer digital world for everyone. We are looking for a mission-driven Growth Product Manager to be the architect of the end to end customer journey. This is a pivotal role at the heart of our company's journey to becoming the leader in Digital Safety and Wellbeing for Families. You will be the champion for our users, ensuring they experience the core value of our product from their very first interaction. Your Mission: Your core mission is to bridge the gap between a potential customer's first visit and their first "aha!" moment. You will own the strategy and roadmap for the acquisition and early life funnels, obsessing over how we demonstrate value before the purchase and how we deliver on that promise immediately after. You'll create interactive discovery pathways across web and mobile app and become the expert on time to value. As we grow our subscriber base you’ll partner cross functionally to test new upsell pathways, viral incentives and referral programs, freemium acquisition models, and ongoing engagement tactics to increase customer value and reduce churn. This is an individual contributor role with massive cross-functional impact, reporting to the Director of Product Management, Growth. Your peers on this team are highly collaborative growth product managers who are focused on optimizing other product lines and GTM channels across the business. What You'll Do (Day to Day): Architect the Growth Engine: Develop and execute the product-led growth strategy for one of Aura’s key product lines, defining the roadmap for web and mobile acquisition, activation, and early life retention. Champion Product-Led Acquisition: Design and test innovative, interactive experiences that allow prospective customers to understand our value proposition firsthand, moving beyond static landing pages to value-driven product engagement. Master the First Mile: Own the end-to-end "first mile" of the customer journey, from initial ad click through trial activation, ensuring a cohesive and compelling user experience that drives conversion and minimizes 14-day cancellations. Build for the Future: Create a growth framework that not only serves our primary personas but is built to scale for future expansion into new acquisition funnels. Lead Through Data: Spearhead our experimentation practice by forming data-backed hypotheses, launching A/B and multivariate tests, and using the learnings to inform the roadmap and drive key metrics like CAC, trial conversion rate, and time-to-value. Collaborate across the Business: Serve as the leader of a dedicated cross-functional team (Engineering, Design, Data, Marketing) to align on goals, scope high-impact projects, and ship experiences with speed and quality. Be the Voice of the User: Translate deep customer empathy and qualitative/quantitative insights into clear product requirements, user stories, and a compelling vision that rallies the team and stakeholders. What You Bring to the Table (The Ideal Candidate): You are a proven Growth PM. You have at least 5 years of product management experience, with experience across web and mobile growth, and have extensive experience driving growth for a direct-to-consumer (D2C) subscription product. You live and breathe acquisition loops, activation rates, and conversion funnels. You think like a scientist. You have a rigorous test-and-learn mindset. You're adept at using A/B testing platforms and analytics tools to design experiments, validate hypotheses, and pivot quickly based on empirical evidence. You are ruthlessly user-centric. You start with the customer's problem and work backwards. You have a deep well of empathy and a passion for turning user pain points into elegant, effective solutions, particularly on mobile web. You are a master of influence. You are an exceptional communicator who can articulate a clear vision and strategy to everyone from engineers to executives. You build consensus, facilitate quick decisions, and foster a collaborative team environment. You are data-fluent and detail-obsessed. You can dive deep into analytics to uncover insights, and you understand that the small details of a user experience can have a massive impact on business outcomes. You are driven by the mission. The opportunity to build a product that helps protect individuals and families, and give customers peace of mind is a powerful motivator for you. Why Join Us? Impact: You will be shaping the critical first impression for a product that makes a real difference in the lives of individuals and families. Challenge: You'll be at the forefront of our evolution to a product-led company, defining the playbook for growth at Aura. Ownership: You will have significant ownership over a crucial part of our business, with a direct line to measurable results. Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more! Anticipated pay range for this position is $145-160K + a 10% bonus, but may vary depending on job-related knowledge, skills, experience and location. Aura is proud to be an equal employment workplace. All qualified applicants will be considered for employment without regard to, and will not be discriminated against based on race, color, ancestry, national origin, religion, age, sex, gender, marital status, sexual orientation, gender identity, disability status, veteran status, or any protected category. Beyond equal employment opportunity, Aura is committed to being an inclusive community where all feel welcome. Aura is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please let your Talent Acquisition Partner know. Important privacy information for United States based job applicants can be found here.