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Atlas Restaurant Group

via Adp

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Director of Digital Marketing

Baltimore, Maryland
Full-time
Posted 12/12/2025
Direct Apply
Key Skills:
Digital marketing strategy
Team leadership and mentorship
Data-driven campaign optimization
Content creation and social media management
CRM and loyalty program management

Compensation

Salary Range

$100K - 125K a year

Responsibilities

Lead and execute digital marketing strategies across multiple channels to drive revenue, guest engagement, and brand growth for a diverse restaurant portfolio.

Requirements

7+ years of marketing experience, 4+ years leading teams, strong digital expertise, hospitality industry experience preferred.

Full Description

Ready to join one of the fastest-growing hospitality groups in the nation? Atlas Restaurant Group is looking for a bold, visionary, and results-driven Director of Digital Marketing to build our brand, tell our story, and drive guest engagement across 50+ restaurants and 40+ unique concepts. From show-stopping fine dining to neighborhood favorites that feel like home, your work will define how guests discover, experience, and remember Atlas.   What You’ll Do * Lead with impact – Build and execute portfolio-wide digital marketing strategies that drive revenue, grow guest loyalty, and keep Atlas Restaurant Group at the top of every must-visit list. * Own the digital ecosystem – Oversee and evolve our full digital presence across websites, social media, email, paid media, and content creation—ensuring campaigns are creative, on-brand, data-driven, and conversion-focused. * Scale Atlas Rewards – Lead strategy and execution for our loyalty and CRM initiatives, using guest data, lifecycle marketing, and personalization to increase visit frequency and lifetime value. * Drive performance – Set KPIs, manage budgets, and measure ROI across all digital channels. Test, optimize, and refine campaigns to maximize traffic, engagement, and revenue. * Build and inspire leaders – Lead, mentor, and grow a high-performing digital marketing team, fostering collaboration, accountability, and continuous growth. * Collaborate across the business – Partner closely with Operations, Culinary, Design, HR, and Restaurant Leadership to create seamless, best-in-class guest experiences across a diverse restaurant portfolio. * Create systems at scale – Develop toolkits, playbooks, and processes that allow multiple brands to maintain individuality while benefiting from centralized digital best practices. * Stay ahead of what’s next – Bring forward-thinking ideas, platforms, and technologies to Atlas, ensuring we remain innovative in a rapidly evolving digital landscape.   What We’re Looking For * Bachelor’s degree in Marketing, Communications, Business, or related field. * 7+ years of progressive marketing experience, with 4+ years leading a team. * A proven record of creating and executing high-impact, integrated campaigns. * Strong digital marketing expertise (social, web, email, paid media, analytics). * Outstanding leadership, communication, and project management skills. * Hospitality or restaurant industry experience? That’s a major plus.   Why You’ll Love It Here * Make your mark – Your work will shape the voice and vision of one of the most dynamic restaurant groups in the country. * Creative collaboration – Work hand-in-hand with leadership and cross-functional teams in a fast-paced, idea-rich environment. * Culture that clicks – Passion, hospitality, and innovation fuel everything we do.   Perks We don’t just offer a job—we offer a lifestyle upgrade. Here’s what you’ll enjoy as part of the Atlas family: * Competitive pay – Annual salary of $100,000 – $125,000 * Top-notch benefits – Comprehensive medical, dental, and vision insurance * Future-focused – 401k  * Epic dining perks – Big savings-40% when you dine at any Atlas location (and trust us, you’ll want to) * Room to grow – Professional development, mentorship, and opportunities to make your mark   Work Environment This isn’t a sit-back-and-watch role—you’ll be right in the middle of the action. Working shoulder-to-shoulder with leaders from every corner of the company, you’ll turn bold ideas into reality and watch the Atlas vision take shape in our restaurants, events, and digital spaces. Count on a fast pace, big ideas, and a culture that lives and breathes collaboration.

This job posting was last updated on 12/15/2025

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