Zappi

Lead advertising effectiveness strategy and provide expert guidance to internal teams and external stakeholders to drive commercial success and industry leadership. | 10+ years in creative development, ad testing, or consumer insights with expertise in advertising research and experience working with enterprise brands and senior stakeholders. | Senior Director, Industry Strategy (Advertising) Application Deadline: 27 August 2026 Department: Marketing Employment Type: Full Time Location: United States (East Coast) Reporting To: Melissa Coito Compensation: $190K - $200K base + $13K bonus Description CPG or QSR Advertising Research Expert-in-Residence Zappi is looking for a senior advertising effectiveness and creative development expert to help strengthen our authority, differentiation, and commercial success in the advertising research and creative effectiveness space. This person will serve as both: A trusted expert, educator, and industry advocate externally A strategic, cross-functional SME and connective layer internally The role is designed for someone who has helped major brands understand how advertising works, diagnose creative opportunities, improve campaign performance, and translate consumer insight into stronger creative decisions. They should be credible with senior Insights, Marketing, Brand, Media, Creative, Commercial, and Strategy leaders, and able to connect methodological rigor with a modern, scalable approach to advertising research. What you'll do: Bring deep expertise in advertising strategy, creative effectiveness, campaign development, ad testing, and consumer research methodologies. Act as a senior subject matter expert on creative testing, campaign diagnostics, norms, benchmarks, competitive dynamics, and market trends. Understand how large enterprise organizations operate, including process, politics, agency dynamics, decision-making, budget pressures, stakeholder complexity, and media and creative timelines. Stay ahead of emerging trends in advertising effectiveness, AI-generated creative, synthetic respondents, creative volume, digital and social testing, predictive models, and connected learning systems. Function as a trusted internal advisor across the organization. Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements. Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed. Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior advertising expertise is needed. Clarify where Zappi’s advertising solutions fit across the creative development lifecycle, from early creative exploration to validation, optimization, and connected learning. Own the competitive intelligence program for advertising research and creative effectiveness, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content. Develop a visible external voice in the advertising effectiveness and creative development space. Create thought leadership on the future of advertising research, better creative decision-making at scale, AI in creative development, synthetic methods in ad testing, and connected creative learning. Speak at conferences, webinars, customer events, and industry forums. Engage with analysts, strategic customers, and industry communities. Co-create customer education materials and programs with Customer Marketing. Translate customer realities, workflow needs, agency dynamics, and competitive gaps into actionable product and GTM recommendations. Partner closely with Product, Research Science, and Commercialization teams. Align with Product Marketing, Product, and Commercialization to pressure test emerging AI, synthetic, predictive, diagnostic, and connected-learning capabilities from both methodological and commercial perspectives. Serve as a second voice outside of Product to help ensure product direction aligns with real-world customer workflows, buyer expectations, and unmet needs. What success looks like Zappi has a stronger, clearer, and more differentiated point of view in advertising effectiveness, creative development, and modern creative decisioning. GTM teams are more confident and effective in advertising conversations, with stronger discovery, sharper positioning, and better objection handling. Zappi’s advertising offerings are easier for Sales and Account teams to position as a strategic growth opportunity, not simply a set of point solutions or individual ad tests. Enterprise buyers increasingly view Zappi as a strategic partner for advertising effectiveness, creative development, and connected campaign learning. Product and GTM strategy are more closely aligned to customer realities, creative development workflows, competitive dynamics, and emerging market needs. Zappi builds greater external authority through thought leadership, customer education, industry participation, and expert-led advertising narratives. What we’re looking for: 10+ years of experience in creative development, ad testing, campaign strategy, consumer insights, advertising effectiveness, or market research. Deep expertise in advertising research methodologies, including pre-market ad testing, creative diagnostics, campaign learning, norms, benchmarking, and KPI interpretation. Experience working with enterprise brands and senior stakeholders across Insights, Marketing, Brand, Media, Creative, Commercial, or Strategy teams. Strong understanding of how enterprise teams make advertising decisions, manage creative risk, and connect consumer insight to campaign performance. Ability to translate complex advertising methodologies into clear commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs. Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions. Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert. You may come from: Consumer insights, brand, media, creative, or strategy teams Advertising research, market research, or creative effectiveness consulting Advertising effectiveness or creative development leadership Senior roles within research, insights, ad tech, creative analytics, or marketing technology providers. Why join us: Three company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset) Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval. Private medical healthcare cover Group risk, life & disability contributions Flexible working arrangements, including remote (unless otherwise specified) Thoughtfully designed offices to support both individual work and collaboration without interrupting others Wellbeing benefits such as free yoga and access to trained therapists / counsellors Enhanced parental leave policies Free lunch in the office Tuesday-Thursday Tax efficient pension contributions via salary sacrifice scheme Salary sacrifice cycle to work scheme Salary sacrifice nursery scheme Tailored personal development through training allowances, coaching, mentorship and career frameworks Why join us? We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet. Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here. We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities. Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be. Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021! Zappi Company Culture Highlights Winner of Comparably's Award for Best Company for Women 2022 Winner of Comparably's Award for Best Company Work-Life Balance 2022 Winner of Comparably's Award for Best Company Compensation 2022 Winner of Comparably's Award for Best CEO for Women 2022 Winner of Comparably's Award for Best Company for Diversity 2022 Winner of Comparably's Award for Best Company Culture 2022 Winner of Comparably's Award for Best CEO 2022 Winner of Comparably's Award for Best Happiness 2022 Winner of Comparably's Award for Best Leadership Teams 2023 Winner of Comparably's Award for Best CEOs for Diversity 2023 Winner of Comparably's Award for Best Engineering Teams 2023 Winner of Comparably's Award for Best Company Outlook 2023 Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023 Recognised by Fast Company’s Best Workplaces for Innovators 2023 Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024 Equal Opportunity Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws. We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.

Lead advertising research strategy, act as senior expert and advisor, develop thought leadership, and align product and go-to-market strategies. | 10+ years in advertising research or related fields, expertise in creative testing and campaign diagnostics, experience with enterprise brands and senior stakeholders, and strong communication skills. | Senior Director, Industry Strategy (Advertising) Application Deadline: 27 August 2026 Department: Marketing Employment Type: Full Time Location: United States (East Coast) Reporting To: Melissa Coito Compensation: $190K - $200K base + $13K bonus Description CPG or QSR Advertising Research Expert-in-Residence Zappi is looking for a senior advertising effectiveness and creative development expert to help strengthen our authority, differentiation, and commercial success in the advertising research and creative effectiveness space. This person will serve as both: • A trusted expert, educator, and industry advocate externally • A strategic, cross-functional SME and connective layer internally The role is designed for someone who has helped major brands understand how advertising works, diagnose creative opportunities, improve campaign performance, and translate consumer insight into stronger creative decisions. They should be credible with senior Insights, Marketing, Brand, Media, Creative, Commercial, and Strategy leaders, and able to connect methodological rigor with a modern, scalable approach to advertising research. What you'll do: • Bring deep expertise in advertising strategy, creative effectiveness, campaign development, ad testing, and consumer research methodologies. • Act as a senior subject matter expert on creative testing, campaign diagnostics, norms, benchmarks, competitive dynamics, and market trends. • Understand how large enterprise organizations operate, including process, politics, agency dynamics, decision-making, budget pressures, stakeholder complexity, and media and creative timelines. • Stay ahead of emerging trends in advertising effectiveness, AI-generated creative, synthetic respondents, creative volume, digital and social testing, predictive models, and connected learning systems. • Function as a trusted internal advisor across the organization. • Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements. • Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed. • Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior advertising expertise is needed. • Clarify where Zappi’s advertising solutions fit across the creative development lifecycle, from early creative exploration to validation, optimization, and connected learning. • Own the competitive intelligence program for advertising research and creative effectiveness, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content. • Develop a visible external voice in the advertising effectiveness and creative development space. • Create thought leadership on the future of advertising research, better creative decision-making at scale, AI in creative development, synthetic methods in ad testing, and connected creative learning. • Speak at conferences, webinars, customer events, and industry forums. • Engage with analysts, strategic customers, and industry communities. • Co-create customer education materials and programs with Customer Marketing. • Translate customer realities, workflow needs, agency dynamics, and competitive gaps into actionable product and GTM recommendations. • Partner closely with Product, Research Science, and Commercialization teams. • Align with Product Marketing, Product, and Commercialization to pressure test emerging AI, synthetic, predictive, diagnostic, and connected-learning capabilities from both methodological and commercial perspectives. • Serve as a second voice outside of Product to help ensure product direction aligns with real-world customer workflows, buyer expectations, and unmet needs. What success looks like • Zappi has a stronger, clearer, and more differentiated point of view in advertising effectiveness, creative development, and modern creative decisioning. • GTM teams are more confident and effective in advertising conversations, with stronger discovery, sharper positioning, and better objection handling. • Zappi’s advertising offerings are easier for Sales and Account teams to position as a strategic growth opportunity, not simply a set of point solutions or individual ad tests. • Enterprise buyers increasingly view Zappi as a strategic partner for advertising effectiveness, creative development, and connected campaign learning. • Product and GTM strategy are more closely aligned to customer realities, creative development workflows, competitive dynamics, and emerging market needs. • Zappi builds greater external authority through thought leadership, customer education, industry participation, and expert-led advertising narratives. What we’re looking for: • 10+ years of experience in creative development, ad testing, campaign strategy, consumer insights, advertising effectiveness, or market research. • Deep expertise in advertising research methodologies, including pre-market ad testing, creative diagnostics, campaign learning, norms, benchmarking, and KPI interpretation. • Experience working with enterprise brands and senior stakeholders across Insights, Marketing, Brand, Media, Creative, Commercial, or Strategy teams. • Strong understanding of how enterprise teams make advertising decisions, manage creative risk, and connect consumer insight to campaign performance. • Ability to translate complex advertising methodologies into clear commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs. • Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions. • Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert. You may come from: • Consumer insights, brand, media, creative, or strategy teams • Advertising research, market research, or creative effectiveness consulting • Advertising effectiveness or creative development leadership • Senior roles within research, insights, ad tech, creative analytics, or marketing technology providers. Why join us: • Three company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset) • Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval. • Private medical healthcare cover • Group risk, life & disability contributions • Flexible working arrangements, including remote (unless otherwise specified) • Thoughtfully designed offices to support both individual work and collaboration without interrupting others • Wellbeing benefits such as free yoga and access to trained therapists / counsellors • Enhanced parental leave policies • Free lunch in the office Tuesday-Thursday • Tax efficient pension contributions via salary sacrifice scheme • Salary sacrifice cycle to work scheme • Salary sacrifice nursery scheme • Tailored personal development through training allowances, coaching, mentorship and career frameworks Why join us? We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet. Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here. We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities. Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be. Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021! Zappi Company Culture Highlights • Winner of Comparably's Award for Best Company for Women 2022 • Winner of Comparably's Award for Best Company Work-Life Balance 2022 • Winner of Comparably's Award for Best Company Compensation 2022 • Winner of Comparably's Award for Best CEO for Women 2022 • Winner of Comparably's Award for Best Company for Diversity 2022 • Winner of Comparably's Award for Best Company Culture 2022 • Winner of Comparably's Award for Best CEO 2022 • Winner of Comparably's Award for Best Happiness 2022 • Winner of Comparably's Award for Best Leadership Teams 2023 • Winner of Comparably's Award for Best CEOs for Diversity 2023 • Winner of Comparably's Award for Best Engineering Teams 2023 • Winner of Comparably's Award for Best Company Outlook 2023 • Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023 • Recognised by Fast Company’s Best Workplaces for Innovators 2023 • Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024 Equal Opportunity Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws. We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.

Lead advertising strategy and creative effectiveness initiatives as a senior expert and advisor both internally and externally. | 10+ years experience in advertising research, creative development, and consumer insights with strong leadership and communication skills. | Senior Director, Industry Strategy (Advertising) Application Deadline: 27 August 2026 Department: Marketing Employment Type: Full Time Location: United States (East Coast) Reporting To: Melissa Coito Compensation: $190K - $200K base + $13K bonus Description CPG or QSR Advertising Research Expert-in-Residence Zappi is looking for a senior advertising effectiveness and creative development expert to help strengthen our authority, differentiation, and commercial success in the advertising research and creative effectiveness space. This person will serve as both: • A trusted expert, educator, and industry advocate externally • A strategic, cross-functional SME and connective layer internally The role is designed for someone who has helped major brands understand how advertising works, diagnose creative opportunities, improve campaign performance, and translate consumer insight into stronger creative decisions. They should be credible with senior Insights, Marketing, Brand, Media, Creative, Commercial, and Strategy leaders, and able to connect methodological rigor with a modern, scalable approach to advertising research. What you'll do: • Bring deep expertise in advertising strategy, creative effectiveness, campaign development, ad testing, and consumer research methodologies. • Act as a senior subject matter expert on creative testing, campaign diagnostics, norms, benchmarks, competitive dynamics, and market trends. • Understand how large enterprise organizations operate, including process, politics, agency dynamics, decision-making, budget pressures, stakeholder complexity, and media and creative timelines. • Stay ahead of emerging trends in advertising effectiveness, AI-generated creative, synthetic respondents, creative volume, digital and social testing, predictive models, and connected learning systems. • Function as a trusted internal advisor across the organization. • Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements. • Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed. • Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior advertising expertise is needed. • Clarify where Zappi’s advertising solutions fit across the creative development lifecycle, from early creative exploration to validation, optimization, and connected learning. • Own the competitive intelligence program for advertising research and creative effectiveness, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content. • Develop a visible external voice in the advertising effectiveness and creative development space. • Create thought leadership on the future of advertising research, better creative decision-making at scale, AI in creative development, synthetic methods in ad testing, and connected creative learning. • Speak at conferences, webinars, customer events, and industry forums. • Engage with analysts, strategic customers, and industry communities. • Co-create customer education materials and programs with Customer Marketing. • Translate customer realities, workflow needs, agency dynamics, and competitive gaps into actionable product and GTM recommendations. • Partner closely with Product, Research Science, and Commercialization teams. • Align with Product Marketing, Product, and Commercialization to pressure test emerging AI, synthetic, predictive, diagnostic, and connected-learning capabilities from both methodological and commercial perspectives. • Serve as a second voice outside of Product to help ensure product direction aligns with real-world customer workflows, buyer expectations, and unmet needs. What success looks like • Zappi has a stronger, clearer, and more differentiated point of view in advertising effectiveness, creative development, and modern creative decisioning. • GTM teams are more confident and effective in advertising conversations, with stronger discovery, sharper positioning, and better objection handling. • Zappi’s advertising offerings are easier for Sales and Account teams to position as a strategic growth opportunity, not simply a set of point solutions or individual ad tests. • Enterprise buyers increasingly view Zappi as a strategic partner for advertising effectiveness, creative development, and connected campaign learning. • Product and GTM strategy are more closely aligned to customer realities, creative development workflows, competitive dynamics, and emerging market needs. • Zappi builds greater external authority through thought leadership, customer education, industry participation, and expert-led advertising narratives. What we’re looking for: • 10+ years of experience in creative development, ad testing, campaign strategy, consumer insights, advertising effectiveness, or market research. • Deep expertise in advertising research methodologies, including pre-market ad testing, creative diagnostics, campaign learning, norms, benchmarking, and KPI interpretation. • Experience working with enterprise brands and senior stakeholders across Insights, Marketing, Brand, Media, Creative, Commercial, or Strategy teams. • Strong understanding of how enterprise teams make advertising decisions, manage creative risk, and connect consumer insight to campaign performance. • Ability to translate complex advertising methodologies into clear commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs. • Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions. • Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert. You may come from: • Consumer insights, brand, media, creative, or strategy teams • Advertising research, market research, or creative effectiveness consulting • Advertising effectiveness or creative development leadership • Senior roles within research, insights, ad tech, creative analytics, or marketing technology providers. Why join us: • Three company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset) • Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval. • Private medical healthcare cover • Group risk, life & disability contributions • Flexible working arrangements, including remote (unless otherwise specified) • Thoughtfully designed offices to support both individual work and collaboration without interrupting others • Wellbeing benefits such as free yoga and access to trained therapists / counsellors • Enhanced parental leave policies • Free lunch in the office Tuesday-Thursday • Tax efficient pension contributions via salary sacrifice scheme • Salary sacrifice cycle to work scheme • Salary sacrifice nursery scheme • Tailored personal development through training allowances, coaching, mentorship and career frameworks Why join us? We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet. Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here. We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities. Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be. Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021! Zappi Company Culture Highlights • Winner of Comparably's Award for Best Company for Women 2022 • Winner of Comparably's Award for Best Company Work-Life Balance 2022 • Winner of Comparably's Award for Best Company Compensation 2022 • Winner of Comparably's Award for Best CEO for Women 2022 • Winner of Comparably's Award for Best Company for Diversity 2022 • Winner of Comparably's Award for Best Company Culture 2022 • Winner of Comparably's Award for Best CEO 2022 • Winner of Comparably's Award for Best Happiness 2022 • Winner of Comparably's Award for Best Leadership Teams 2023 • Winner of Comparably's Award for Best CEOs for Diversity 2023 • Winner of Comparably's Award for Best Engineering Teams 2023 • Winner of Comparably's Award for Best Company Outlook 2023 • Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023 • Recognised by Fast Company’s Best Workplaces for Innovators 2023 • Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024 Equal Opportunity Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws. We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.

Lead advertising strategy and creative effectiveness initiatives as a senior expert and cross-functional advisor. | 10+ years in advertising research or consumer insights with strong leadership and communication skills. | Senior Director, Industry Strategy (Advertising) Application Deadline: 27 August 2026 Department: Marketing Employment Type: Full Time Location: United States (East Coast) Reporting To: Melissa Coito Compensation: $190K - $200K base + $13K bonus Description CPG or QSR Advertising Research Expert-in-Residence Zappi is looking for a senior advertising effectiveness and creative development expert to help strengthen our authority, differentiation, and commercial success in the advertising research and creative effectiveness space. This person will serve as both: • A trusted expert, educator, and industry advocate externally • A strategic, cross-functional SME and connective layer internally The role is designed for someone who has helped major brands understand how advertising works, diagnose creative opportunities, improve campaign performance, and translate consumer insight into stronger creative decisions. They should be credible with senior Insights, Marketing, Brand, Media, Creative, Commercial, and Strategy leaders, and able to connect methodological rigor with a modern, scalable approach to advertising research. What you'll do: • Bring deep expertise in advertising strategy, creative effectiveness, campaign development, ad testing, and consumer research methodologies. • Act as a senior subject matter expert on creative testing, campaign diagnostics, norms, benchmarks, competitive dynamics, and market trends. • Understand how large enterprise organizations operate, including process, politics, agency dynamics, decision-making, budget pressures, stakeholder complexity, and media and creative timelines. • Stay ahead of emerging trends in advertising effectiveness, AI-generated creative, synthetic respondents, creative volume, digital and social testing, predictive models, and connected learning systems. • Function as a trusted internal advisor across the organization. • Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements. • Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed. • Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior advertising expertise is needed. • Clarify where Zappi’s advertising solutions fit across the creative development lifecycle, from early creative exploration to validation, optimization, and connected learning. • Own the competitive intelligence program for advertising research and creative effectiveness, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content. • Develop a visible external voice in the advertising effectiveness and creative development space. • Create thought leadership on the future of advertising research, better creative decision-making at scale, AI in creative development, synthetic methods in ad testing, and connected creative learning. • Speak at conferences, webinars, customer events, and industry forums. • Engage with analysts, strategic customers, and industry communities. • Co-create customer education materials and programs with Customer Marketing. • Translate customer realities, workflow needs, agency dynamics, and competitive gaps into actionable product and GTM recommendations. • Partner closely with Product, Research Science, and Commercialization teams. • Align with Product Marketing, Product, and Commercialization to pressure test emerging AI, synthetic, predictive, diagnostic, and connected-learning capabilities from both methodological and commercial perspectives. • Serve as a second voice outside of Product to help ensure product direction aligns with real-world customer workflows, buyer expectations, and unmet needs. What success looks like • Zappi has a stronger, clearer, and more differentiated point of view in advertising effectiveness, creative development, and modern creative decisioning. • GTM teams are more confident and effective in advertising conversations, with stronger discovery, sharper positioning, and better objection handling. • Zappi’s advertising offerings are easier for Sales and Account teams to position as a strategic growth opportunity, not simply a set of point solutions or individual ad tests. • Enterprise buyers increasingly view Zappi as a strategic partner for advertising effectiveness, creative development, and connected campaign learning. • Product and GTM strategy are more closely aligned to customer realities, creative development workflows, competitive dynamics, and emerging market needs. • Zappi builds greater external authority through thought leadership, customer education, industry participation, and expert-led advertising narratives. What we’re looking for: • 10+ years of experience in creative development, ad testing, campaign strategy, consumer insights, advertising effectiveness, or market research. • Deep expertise in advertising research methodologies, including pre-market ad testing, creative diagnostics, campaign learning, norms, benchmarking, and KPI interpretation. • Experience working with enterprise brands and senior stakeholders across Insights, Marketing, Brand, Media, Creative, Commercial, or Strategy teams. • Strong understanding of how enterprise teams make advertising decisions, manage creative risk, and connect consumer insight to campaign performance. • Ability to translate complex advertising methodologies into clear commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs. • Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions. • Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert. You may come from: • Consumer insights, brand, media, creative, or strategy teams • Advertising research, market research, or creative effectiveness consulting • Advertising effectiveness or creative development leadership • Senior roles within research, insights, ad tech, creative analytics, or marketing technology providers. Why join us: • Three company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset) • Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval. • Private medical healthcare cover • Group risk, life & disability contributions • Flexible working arrangements, including remote (unless otherwise specified) • Thoughtfully designed offices to support both individual work and collaboration without interrupting others • Wellbeing benefits such as free yoga and access to trained therapists / counsellors • Enhanced parental leave policies • Free lunch in the office Tuesday-Thursday • Tax efficient pension contributions via salary sacrifice scheme • Salary sacrifice cycle to work scheme • Salary sacrifice nursery scheme • Tailored personal development through training allowances, coaching, mentorship and career frameworks Why join us? We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet. Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here. We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities. Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be. Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021! Zappi Company Culture Highlights • Winner of Comparably's Award for Best Company for Women 2022 • Winner of Comparably's Award for Best Company Work-Life Balance 2022 • Winner of Comparably's Award for Best Company Compensation 2022 • Winner of Comparably's Award for Best CEO for Women 2022 • Winner of Comparably's Award for Best Company for Diversity 2022 • Winner of Comparably's Award for Best Company Culture 2022 • Winner of Comparably's Award for Best CEO 2022 • Winner of Comparably's Award for Best Happiness 2022 • Winner of Comparably's Award for Best Leadership Teams 2023 • Winner of Comparably's Award for Best CEOs for Diversity 2023 • Winner of Comparably's Award for Best Engineering Teams 2023 • Winner of Comparably's Award for Best Company Outlook 2023 • Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023 • Recognised by Fast Company’s Best Workplaces for Innovators 2023 • Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024 Equal Opportunity Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws. We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.

Lead advertising strategy and creative effectiveness initiatives, act as senior expert and advisor internally and externally, and develop thought leadership in advertising research. | 10+ years in advertising research or related fields with deep expertise in advertising methodologies, experience with enterprise brands and senior stakeholders, and strong communication and leadership skills. | Senior Director, Industry Strategy (Advertising) Application Deadline: 27 August 2026 Department: Marketing Employment Type: Full Time Location: United States (East Coast) Reporting To: Melissa Coito Compensation: $190K - $200K base + $13K bonus Description CPG or QSR Advertising Research Expert-in-Residence Zappi is looking for a senior advertising effectiveness and creative development expert to help strengthen our authority, differentiation, and commercial success in the advertising research and creative effectiveness space. This person will serve as both: • A trusted expert, educator, and industry advocate externally • A strategic, cross-functional SME and connective layer internally The role is designed for someone who has helped major brands understand how advertising works, diagnose creative opportunities, improve campaign performance, and translate consumer insight into stronger creative decisions. They should be credible with senior Insights, Marketing, Brand, Media, Creative, Commercial, and Strategy leaders, and able to connect methodological rigor with a modern, scalable approach to advertising research. What you'll do: • Bring deep expertise in advertising strategy, creative effectiveness, campaign development, ad testing, and consumer research methodologies. • Act as a senior subject matter expert on creative testing, campaign diagnostics, norms, benchmarks, competitive dynamics, and market trends. • Understand how large enterprise organizations operate, including process, politics, agency dynamics, decision-making, budget pressures, stakeholder complexity, and media and creative timelines. • Stay ahead of emerging trends in advertising effectiveness, AI-generated creative, synthetic respondents, creative volume, digital and social testing, predictive models, and connected learning systems. • Function as a trusted internal advisor across the organization. • Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements. • Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed. • Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior advertising expertise is needed. • Clarify where Zappi’s advertising solutions fit across the creative development lifecycle, from early creative exploration to validation, optimization, and connected learning. • Own the competitive intelligence program for advertising research and creative effectiveness, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content. • Develop a visible external voice in the advertising effectiveness and creative development space. • Create thought leadership on the future of advertising research, better creative decision-making at scale, AI in creative development, synthetic methods in ad testing, and connected creative learning. • Speak at conferences, webinars, customer events, and industry forums. • Engage with analysts, strategic customers, and industry communities. • Co-create customer education materials and programs with Customer Marketing. • Translate customer realities, workflow needs, agency dynamics, and competitive gaps into actionable product and GTM recommendations. • Partner closely with Product, Research Science, and Commercialization teams. • Align with Product Marketing, Product, and Commercialization to pressure test emerging AI, synthetic, predictive, diagnostic, and connected-learning capabilities from both methodological and commercial perspectives. • Serve as a second voice outside of Product to help ensure product direction aligns with real-world customer workflows, buyer expectations, and unmet needs. What success looks like • Zappi has a stronger, clearer, and more differentiated point of view in advertising effectiveness, creative development, and modern creative decisioning. • GTM teams are more confident and effective in advertising conversations, with stronger discovery, sharper positioning, and better objection handling. • Zappi’s advertising offerings are easier for Sales and Account teams to position as a strategic growth opportunity, not simply a set of point solutions or individual ad tests. • Enterprise buyers increasingly view Zappi as a strategic partner for advertising effectiveness, creative development, and connected campaign learning. • Product and GTM strategy are more closely aligned to customer realities, creative development workflows, competitive dynamics, and emerging market needs. • Zappi builds greater external authority through thought leadership, customer education, industry participation, and expert-led advertising narratives. What we’re looking for: • 10+ years of experience in creative development, ad testing, campaign strategy, consumer insights, advertising effectiveness, or market research. • Deep expertise in advertising research methodologies, including pre-market ad testing, creative diagnostics, campaign learning, norms, benchmarking, and KPI interpretation. • Experience working with enterprise brands and senior stakeholders across Insights, Marketing, Brand, Media, Creative, Commercial, or Strategy teams. • Strong understanding of how enterprise teams make advertising decisions, manage creative risk, and connect consumer insight to campaign performance. • Ability to translate complex advertising methodologies into clear commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs. • Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions. • Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert. You may come from: • Consumer insights, brand, media, creative, or strategy teams • Advertising research, market research, or creative effectiveness consulting • Advertising effectiveness or creative development leadership • Senior roles within research, insights, ad tech, creative analytics, or marketing technology providers. Why join us: • Three company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset) • Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval. • Private medical healthcare cover • Group risk, life & disability contributions • Flexible working arrangements, including remote (unless otherwise specified) • Thoughtfully designed offices to support both individual work and collaboration without interrupting others • Wellbeing benefits such as free yoga and access to trained therapists / counsellors • Enhanced parental leave policies • Free lunch in the office Tuesday-Thursday • Tax efficient pension contributions via salary sacrifice scheme • Salary sacrifice cycle to work scheme • Salary sacrifice nursery scheme • Tailored personal development through training allowances, coaching, mentorship and career frameworks Why join us? We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet. Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here. We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities. Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be. Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021! Zappi Company Culture Highlights • Winner of Comparably's Award for Best Company for Women 2022 • Winner of Comparably's Award for Best Company Work-Life Balance 2022 • Winner of Comparably's Award for Best Company Compensation 2022 • Winner of Comparably's Award for Best CEO for Women 2022 • Winner of Comparably's Award for Best Company for Diversity 2022 • Winner of Comparably's Award for Best Company Culture 2022 • Winner of Comparably's Award for Best CEO 2022 • Winner of Comparably's Award for Best Happiness 2022 • Winner of Comparably's Award for Best Leadership Teams 2023 • Winner of Comparably's Award for Best CEOs for Diversity 2023 • Winner of Comparably's Award for Best Engineering Teams 2023 • Winner of Comparably's Award for Best Company Outlook 2023 • Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023 • Recognised by Fast Company’s Best Workplaces for Innovators 2023 • Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024 Equal Opportunity Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws. We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.

Lead innovation strategy and thought leadership in CPG and QSR sectors to drive commercial success and align product direction with customer workflows. | 10+ years in CPG/QSR innovation or consumer insights with expertise in research methodologies and translating data into commercial narratives for senior stakeholders. | Senior Director, Industry Strategy (Innovation) Application Deadline: 20 August 2026 Department: Marketing Employment Type: Full Time Location: Boston, MA Reporting To: Melissa Coito Compensation: $190,000 - $200,000 / year Description Zappi is looking for a senior product innovation, consumer insights, and innovation development expert with deep experience in CPG or QSR to help strengthen our authority, differentiation, and commercial success in the product innovation space. This person will serve as both: A trusted expert, educator, and industry advocate externally A strategic, cross-functional SME and connective layer internally The role is designed for someone who has helped major brands identify opportunities, develop stronger concepts, reduce risk, and translate consumer insight into stronger product decisions. They should be credible with senior Insights, Innovation, R&D, Marketing, Brand, Commercial, and Strategy leaders, and able to connect methodological rigor with a modern, scalable approach to innovation research. The ideal candidate will bring deep credibility in either CPG or QSR. Experience across both is a plus, not a requirement. Bring deep expertise in CPG or QSR innovation ecosystems. Act as a senior subject matter expert on concept testing, innovation development, optimization, pricing, pack testing, validation, and commercialization workflows. Understand how large enterprise innovation organizations operate, including process, politics, decision-making, and organizational pressures. Stay ahead of emerging trends in AI, synthetic respondents, agile innovation, and connected learning systems. Function as a trusted internal advisor across the organization. Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements. Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed. Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior innovation expertise is needed. Improve how Zappi articulates innovation systems versus point solutions. Own the competitive intelligence program for product innovation, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content. Develop a visible external voice in the innovation and insights space. Create thought leadership on AI and synthetic research, modern innovation systems, iterative concept development, connected learning, and balancing speed, rigor, and risk. Speak at conferences, webinars, customer events, and industry forums. Engage with analysts, strategic customers, and industry communities. Co-create customer education materials and programs with Customer Marketing. Translate customer realities into actionable product and GTM recommendations. Partner closely with Product, Research Science, and Commercialization teams. Align with Product Marketing, Product, and the VP of New Product Commercialization to pressure test emerging AI and synthetic offerings from both methodological and commercial perspectives. Serve as a second voice outside of Product to help ensure product direction aligns with real-world customer workflows and unmet needs. What success looks like: Zappi has a stronger, clearer, and more differentiated point of view in AI-enabled innovation and modern innovation systems. GTM teams are more confident and effective in innovation conversations, with stronger discovery, sharper positioning, and better objection handling. Zappi’s innovation offerings are easier for Sales and Account teams to position as a strategic growth opportunity, not simply a set of point solutions or individual tests. Enterprise buyers increasingly view Zappi as a strategic innovation partner, not simply a testing platform. Product and GTM strategy are more closely aligned to customer realities, innovation workflows, competitive dynamics, and emerging market needs. Zappi builds greater external authority through thought leadership, customer education, industry participation, and expert-led innovation narratives. Skills, Knowledge & Expertise: 10+ years of experience in CPG or QSR innovation, consumer insights, innovation consulting, research strategy, product development, or commercialization. Deep expertise in innovation development and consumer research methodologies, including concept testing, validation, optimization, and commercialization workflows. Experience working with enterprise innovation organizations and senior stakeholders across Insights, Innovation, R&D, Marketing, Brand, Commercial, or Strategy teams. Strong understanding of how CPG or QSR teams make innovation decisions, manage risk, and bring new products to market. Ability to translate complex innovation methodologies into clear commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs. Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions. Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert. You may come from: Consumer insights leadership CPG or QSR client-side innovation teams Innovation consulting or strategic advisory roles Research strategy, product development, commercialization, or senior roles within research, insights, or innovation technology providers Why join us! Three company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset) Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval. Private medical healthcare cover Group risk, life & disability contributions Flexible working arrangements, including remote (unless otherwise specified) Thoughtfully designed offices to support both individual work and collaboration without interrupting others Wellbeing benefits such as free yoga and access to trained therapists / counsellors Enhanced parental leave policies Free lunch in the office Tuesday-Thursday Tax efficient pension contributions via salary sacrifice scheme Salary sacrifice cycle to work scheme Salary sacrifice nursery scheme Tailored personal development through training allowances, coaching, mentorship and career frameworks Why join us? We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet. Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here. We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities. Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be. Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021! Zappi Company Culture Highlights Winner of Comparably's Award for Best Company for Women 2022 Winner of Comparably's Award for Best Company Work-Life Balance 2022 Winner of Comparably's Award for Best Company Compensation 2022 Winner of Comparably's Award for Best CEO for Women 2022 Winner of Comparably's Award for Best Company for Diversity 2022 Winner of Comparably's Award for Best Company Culture 2022 Winner of Comparably's Award for Best CEO 2022 Winner of Comparably's Award for Best Happiness 2022 Winner of Comparably's Award for Best Leadership Teams 2023 Winner of Comparably's Award for Best CEOs for Diversity 2023 Winner of Comparably's Award for Best Engineering Teams 2023 Winner of Comparably's Award for Best Company Outlook 2023 Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023 Recognised by Fast Company’s Best Workplaces for Innovators 2023 Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024 Equal Opportunity Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws. We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.