XFL Properties LLC DBA United Football League

Lead integrated marketing and brand strategy to align stakeholders around fan growth and revenue goals, overseeing team marketing efforts across multiple markets. | Requires 10+ years progressive marketing management in consumer-facing sports or entertainment, bachelor's degree required, MBA preferred. | Job Title:  Sr. Director, Brand & Team Marketing  Reporting to:  VP, Marketing & Brand Strategy    Location: White Plains, NY (Hybrid)  ABOUT THE UNITED FOOTBALL LEAGUE The United Football League (UFL) is the premier professional spring football league, powered by the visionary leadership and investment of Mike Repole and Impact Capital, RedBird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, and ESPN. Built on innovation, accessibility, and competitive excellence, the UFL delivers the most engaging professional football experience in the world—for both players and fans. The league features eight teams and is focused on building the next era of spring football, with expansion planned for 2028 and beyond. ABOUT THE POSITION The Sr. Director, Brand & Team Marketing will own and lead the UFL’s integrated marketing and brand strategy, serving as the strategic hub that aligns league and team stakeholders around a unified vision and end-to-end fan growth strategy. He or she will champion the growth and evolution of league and team brands, connecting brand, campaigns, activations, and market execution into a cohesive ecosystem that strengthens brands, grows and retains fan bases, deepens loyalty, and drives revenue.  The Senior Director leads team marketing efforts, providing strategic direction and mentoring high-performing team market professionals driving integrated marketing campaigns, ticketing initiatives, field marketing, game presentation, fan engagement, and live events. As a critical cross-functional partner, this leader will partner with leaders across all areas for league and team business to drive forward key business objectives, align strategies and deliver leaguewide growth and a path for sustainable success as the league continues to grow and expand into new markets in the future. The primary area of focus will be: Team Marketing Strategy, Field Marketing, Game Presentation/Experience, Brand Strategy, Ticketing Campaigns & Promotions. WHAT YOU WILL DO Brand Strategy * Evolve and refine the UFL brand positioning, personality, tone of voice to invigorate the marketplace, push the personality forward to spark more interest, excitement and brand love in the marketplace. * Cascade the league’s missions, brand values and positioning through the unique lens of the team brands.  Help develop and evolve each team’s unique brand manifesto, personality and voice to become bolder and ownable across all team channels and touchpoints - with an eye on social voice, mascot, Kids Club, hype team, street teams & brand ambassadors and game day tone, while also staying aligned and supportive of the UFL’s mission and values. * Maintain brand integrity for all internal and external touchpoints to ensure all sales, branding, marketing, communications, events are aligned with the overarching brand position. * Work closely with the content team and retail operations team to ensure content and product assortment reflect brand guidelines and the latest trends. Marketing Strategy  * Develop marketing plans and playbooks, inclusive of promotional strategies, that aligns with the overarching brand strategy while effectively addressing business goals. * Work in partnership with Sr. Director of Digital Marketing & Media to align channel strategies across paid and owned channels to support all marketing campaigns, drive and grow fan engagement and sell tickets. * Work in partnership with Team Business Leads and Marketing Directors to ensure team campaigns and activations align with leaguewide goals and strategies, as well as league and team brands - yet ultimately driven by the local marketplace, culture and scene, leaning into each market’s nuances and identity, connecting with key local audiences and building team pride. * Drive leaguewide field marketing strategy and activation plans.  Work in collaboration with team marketing leads to ensure impactful execution at local market level. * Own Marketing Activation budgets across the team, setting the strategic direction with each team, being a thought partner and mentor to each team Marketing Director and setting final approval of plans and budgets. * Partner with league and team Marketing, Content and Communication peers to align all owned, earned and paid marketing including grassroots, website, direct marketing, social, database management, research and analytics, to drive business impact. * Work closely with Revenue team leaders to develop a comprehensive interactive marketing strategy to assist the organization’s revenue generation efforts in ticket sales, corporate partnerships and consumer products. * Manage and own the build-out and execution of marketing strategies for business-critical moments throughout the year including identity reveals, head coaches and city announcements, team brand reveals, uniform unveils, player draft, schedule release, training camp, opening weekend, theme nights, playoffs, and championship. * Work with Game Presentation consultants to develop the overall game day and game presentation strategy for all games.  Leadership * Lead and manage a team of high performing individuals across brand and marketing operations and strategy, team marketing and game presentation. * Ensure marketing team members’ growth and development, focusing on both tactical and leadership skill development. * Implement processes across the entire marketing org with a strategic, integrated approach to core business to ensure brands are established and grow and deliver on core KPIs. * Effectively balance communication between league and team marketing to align processes and outputs to reach stated outcomes. * Partner with cross-functional teams and leadership and  to communicate strategic vision, build organizational alignment, influence decision-making, and drive initiatives that accelerate business growth. * Develop partnerships with agencies and external businesses as needed to advance the brand, and to build assets and campaigns. * Oversee budgets and deliver against key performance metrics for the Marketing function. WHAT YOU WILL BRING * 10+ years of progressive marketing management experience with an emphasis in consumer facing, sports or entertainment industries. * Mastery in marketing and digital brand management with consumer experience. * Understanding of pop culture and ability to employ it through campaigns, promotions and digital assets with demonstrated impeccable brand judgment. * Ability to manage complexity, ambiguity and lead multiple projects in parallel while understanding business challenges and create forward thinking solutions. * Expertise in marketing and digital technology landscape including industry trends, key industry leaders, terminology and overall knowledge of the sports entertainment and media landscape. * Solid understanding of nuances with various market audiences and viewing habits across different media and geographies. * Specific success increasing audience viewership and generating brand energy. * Ability to work well with multiple stakeholders across the company, agency and client organizations. * Demonstrated leadership skills including stakeholder/relationship management and strong executive presence. * A self-starter, energetic and resilient with enthusiasm and determination to ensure that deliverables, timelines and objectives are achieved. * BA/BS required.  Masters/MBA preferred.   OTHER DUTIES Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. ADDITIONAL DETAILS  * This role operates in a hybrid work environment, with an expectation of in-office collaboration 2-3 days per week and may include attending select games and events in team markets. * Prolonged periods of sitting at a desk and working on a computer. * Moderate Travel (> 30% travel): as determined by the business, including visiting local team markets, attending select games and UFL events. * Ability to work a flexible schedule inclusive of weekends, nights and holidays required * Must be able to lift 15 pounds at times * Other duties as assigned by the VP, Marketing & Brand Strategy COMPENSATION The salary range for this position is $180,000 - $220,000. This range reflects the expected compensation based on qualifications, experience, and location.   This role is eligible for annual incentive and/or comprehensive benefits, including medical/dental/vision/life insurance, a 401(k) plan, unlimited PTO and offers a discretionary bonus. The actual base salary offered will remain subject to final determination of the UFL and will be based on individual candidate qualifications, experience, location or other reasonable criteria consistent with UFL’s operational business needs and applicable law. EQUAL EMPLOYMENT OPPORTUNITY STATEMENT The UFL maintains a strong policy of equal opportunity in employment.  It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law.  Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.

Develop and execute team marketing campaigns, lead local fan engagement and grassroots activations, manage game day marketing operations, and collaborate with league and team stakeholders to grow brand and ticket sales. | 3-5+ years marketing management experience in consumer-facing sports or media, strong digital marketing expertise, strategic planning, excellent communication skills, ability to work flexible hours including game days, and must be located in Houston area. | Job Title: Manager, Team Marketing - Houston Roughnecks Reports to: Director, League & Field Marketing About the United Football League The United Football League (UFL) is the professional spring football league, born from the groundbreaking 2024 merger of the XFL and USFL. With the visionary backing of RedBird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, ESPN and Mike Repole, the UFL is redefining the football landscape. The UFL is committed to pushing the boundaries of the game and delivering an elevated experience for players, fans, and partners alike. About the Position The Team Marketing Manager is responsible for all team and league marketing and branding efforts within their local market. This role will be critical in building the fan base, creating breakthrough awareness campaigns, engaging fans across social/digital platforms and driving business performance, ticket sales and game attendance. Reporting to the Director League & Field Marketing, the Team Marketing Manager will be responsible for translating the league’s marketing strategy into a tactical year round go-to-market plan, with a key focus on execution and activation. The Manager will collaborate with Team & League staff to execute the vision for the league and team brands, partnering closely with Ticket Sales, Communications/PR, Sponsorship, Social Media and other verticals to drive key business goals. What You Will Do Delivering Marketing Excellence • The primary role of the Marketing Manager is to develop and execute all team marketing campaigns designed to support the team’s revenue goals, build brand awareness, acquire new fans and retain current fans. • Collaborate with the league Marketing Director to transform the league marketing strategy to a season long tactical plan. Responsible for seeing through the execution of this plan, working with the league email, social, creative and digital/media to ensure plan alignment and assets development. Submit creative requests, write email copy, traffic assets as needed. • Collaborate with the league Marketing, Content and Creative teams to implement creative and innovative advertising, branding, promotional and grassroots campaigns across multiple platforms. (Including brand, ticketing, theme game, tentpole, sweeps, lead gen, fan engagement campaigns) • Collaborate with the seasonal social media team on content plans across all digital platforms to ensure marketing initiatives and messaging are strategically aligned, supported and amplified. • Lead all local field marketing and grassroots activation efforts, including fan engagement, community event activations, and social responsibility efforts - with the goal of elevating the team brand visibility in the market, growing fandom, generating leads and ultimately measuring success through data capture and ticket sales. (Includes on-site activations, digital/social activations, fan promotions, street teams/brand ambassador programs, event activations). • Work with the league Marketing team to align on impact and relevance of campaign messaging, media placements and audiences based on local market insights. Provide recommendations, ideas and evaluation of hyper local plans. • Be the main steward for the Houston Roughnecks team brand and execute the team and league’s marketing and business strategy. • Build the local team brand, personality and reputation, appealing to key audiences, deepening fan love and engaging with fans, local partners and key stakeholders. • Execute activations, promotions, content capture, buzzworthy moments with local partners - e.g. sponsors, other sports teams, community organizations etc to build brand and engage with local sports fans and families. Build strong reciprocal relationships with these key entities, ultimately raising team brand and driving game attendance. Succeeding on Game Day • Generate ideas and facilitate fan engagement activations, gameday event planning and logistics. • Support game presentation by providing weekly information for the production timeline and run of show to ensure efficient operations and accuracy of game day scripts. • Manage game day staff, talent and other individuals working games and/or events. • Work with production and venue staff to direct the pre-show and gameday fan experience. • Source/build and keep fully staffed street and promotional teams who will help fulfill all the teams grassroots marketing efforts. • Manage the team marketing budget and deliver against key performance metrics for the Marketing function. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. What You Will Bring • 3-5+ years of marketing management experience with an emphasis in consumer-facing sports, media or entertainment industries. • Expertise in marketing and digital technology landscape, including industry trends, key industry leaders, terminology and overall knowledge of the sports entertainment and media landscape. • Ability to create campaigns, promotions and digital assets with demonstrated brand judgment, and the ability to generate brand energy. • Proven ability to execute a strategic marketing plan aimed at growth and closely aligned with the company’s goals and vision. • Ability to manage complexity and ambiguity and lead multiple projects in parallel while understanding business challenges and creating forward-thinking solutions. • Solid understanding of nuances with various local market ticket buying habits/fan engagement. • Ability to work well with multiple stakeholders across the company, agencies and client organizations. • A self-starter, energetic and resilient mindset with enthusiasm and determination to ensure that deliverables, timelines and objectives are achieved. • Exceptional communications, sales/promotions and customer service skills. • Superior verbal/written communications skills. Additional Details • Work location: The location of this role must be in Houston, TX area. • Primarily works in a remote office and/or an office environment. • Must attend all team home games and may be required to attend select games and events in other UFL team markets. • Prolonged periods of sitting at a desk and working on a computer. • Minimal out of market Travel (<10% travel): Will Be required to travel to in market events. • Ability to work a flexible schedule inclusive of weekends, nights and holidays required. • Must be able to lift 25+ pounds at times. Compensation This role is eligible for annual incentive and/or comprehensive benefits, including medical/dental/vision/life insurance, a 401(k) plan, unlimited PTO and offers a discretionary bonus and an equity opportunity for future growth. The actual base salary offered will depend on a variety of factors, including, without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position. Equal Employment Opportunity Statement The United Football League maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.