WellBiz Brands, Inc.

Lead system-wide performance and revenue growth for skincare and innovation initiatives, managing the full innovation lifecycle and franchisee enablement. | Requires 7+ years in franchise operations or multi-unit management, preferably in beauty and wellness, with a bachelor's degree and up to 50% travel. | Overview The Director of Elements Massage Skincare & Innovation is responsible for owning and driving system-wide performance of skincare and innovation initiatives across the Elements Massage brand. This role is accountable for revenue growth, service adoption, pilot strategy, pull-through, and long-term scalability of skincare, retail, and innovation revenue streams, including additional services and modalities. In partnership with the Elements Massage Brand Operations Directors, this leader ensures skincare and innovation are fully integrated into regional business plans with clear accountability for performance outcomes at the studio level. The role combines strategic ownership and field execution, leading the development, pilot testing, and scaling of new services while ensuring franchisees have the tools, training, and support needed to maximize revenue, enhance guest experience, and stay competitive in the industry. WellBiz Brands Benefits: Flexible time off and holiday schedule Medical, dental, vision, and life insurance Health Savings Account Flexible Spending Account 401K match Monthly allowance for spending at WellBiz Brands, Inc. owned brands Cell Phone reimbursement Free Employee Assistance Plan Location: Remote (United States) Compensation Range: $95,000.00 - $105,000.00/annually. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. Salary ranges reflect Colorado disclosure requirements. Compensation may vary by geographic location for candidates working outside Colorado. Position Responsibilities: Revenue Growth & Performance Optimization● Own, monitor, and deliver on KPIs and success metrics for skincare performance systemwide, including but not limited to revenue targets, services, add-ons, and retail performance.● Drive immediate and sustained revenue growth in skincare services across all existing locations — including core skincare services, new innovation offerings, and retail — while ensuring system-wide compliance with brand standards and ongoing adoption of skincare across all Elements Massagelocations.● Drive measurable improvements in average ticket, service provider utilization, and retail attachment rates.● Identify performance gaps across regions and studios; develop and deploy target action plans to improve results.● Analyze system-wide data to uncover trends, opportunities, and underperforming markets; provide actionable insights and recommendations. Innovation Strategy & New Revenue Development● Lead end-to-end innovation lifecycle - including ideation, pilot design, testing, system-wide rollout, and pull-through.● Own the strategy and execution of new services, modalities, and revenue streams beyond core skincare offerings.● Evaluate pilot performance and determine scalability, pricing strategy, and operational feasibility.● Partner cross-functionally to bring new concepts to market and ensure successful adoption● Continuously assess industry trends to keep the brand competitive and differentiated. Skincare Expansion & Rollout Execution ● Own the expansion strategy for skincare across the system, including adoption in new and existing studios.● Lead rollout initiatives (i.e., Skincare 2.0), ensuring clear execution plans, timelines, and accountability.● Develop and deliver scalable training programs (in-person, online, or combo), toolkits, job aids, operational playbooks, and other resources to support franchisees.● Partner with New Studio Opening (NSO) to embed skincare into all new locations. Retail & Merchandising● Drive retail attachment rates by developing and deploying sales training, scripting, and tools that enable service providers and front desk associates to recommend and convert at point of sale.● Partner with Marketing and vendors to align retail promotions with service launches, seasonal campaigns, and guest experience priorities.● Establish and maintain retail performance benchmarks; identify underperforming studios and deploy targeted coaching and action plans.● Ensure brand-consistent merchandising execution at the studio level, including planogram compliance, product presentation, and inventory guidance. Integration with Operations Directors● Partner closely with Ops Directors to incorporate skincare and innovation priorities into regional business plans● Align performance goals, accountability, and coaching strategies across markets.● Support Ops Directors in driving execution through business reviews, action planning, virtual training, on-site regional training, and field engagement.● Ensure consistent communication and alignment with the Elements Brand team. Cross-Functional Leadership● Collaborate with Marketing, Training, Technology, Finance, WAVE, and other cross-functional teams to support successful service launches and ongoing initiatives.● Ensure alignment on brand standards, guest experience, and service protocols.● Support national promotions and campaigns tied to skincare and innovation Franchisee Support & Enablement● Act as a trusted partner to franchisees, driving adoption and sustained performance● Lead bootcamps, training, and business reviews focused on skincare and innovation growth; partner with Ops Directors to reinforce accountability and performance tracking.● Develop tools and resources that simplify execution at the studio level Success Metrics (Key Performance Indicators)● Systemwide skincare revenue growth and penetration● Adoption rate of skincare services and innovation across studios ● Growth in revenue, average ticket, and retail sales● Pilot success rate and speed to scale for new services● Improvement in service provider utilization related to skincare and innovation offerings● Franchisee engagement and execution consistency across the system Other duties and projects as assigned by supervisor and department heads. Essential Skills, Experience, and Qualifications: EDUCATION/EXPERIENCE: ● Bachelors degree in business or related field preferred● Experience in the skincare, esthetics, or broader beauty and wellness industry a plus● At least seven years successfully supporting franchisees, working in a franchised business, or in a field operations role; multi-unit management experience preferred● Retail strategy experience a plus● Familiarity with Elements Massage and the health and wellness industry a plus CORE COMPETENCIES: The candidate must be an experienced and proven franchise operations consultant who possesses:● Demonstrated superior leadership skills with a proven track record of coaching, collaboration, and mentoring.● Personable and able to communicate with all studio team members, from owners and managers to massage therapists and front desk associates.● Experience supporting franchisees with a genuine passion for coaching for results.● Excellent planning and time management skills; strong organizational skills, and can effectively prioritize needs and shift focus to meet the changing demands of the role.● Solid business acumen with excellent analytical and financial skills. Ability to analyze different metrics and provide coaching to the Owners.● Strong written, verbal, and executive presentation skills, with the ability to create and deliver training materials, presentation slide decks, facilitator guides, job aids, and other learning resources.● Proven ability to translate strategic initiatives into engaging learning experiences that drive adoption, operational excellence, and business performance across multiple audiences.● Strong influencing skills with the ability to motivate a Franchise Owner into action.● Ability to positively influence and lead the implementation of key initiatives under tight deadlines.● High attention to detail; ability to improve operational effectiveness.● Ability to assess the effectiveness of operations, programs, and staffing while respecting core enterprise values.● Ability to remain flexible in a constantly changing environment.● Remain confident and calm under stress, tight timelines, and pressure to get results.● Computer proficiency, including but not limited to Microsoft Office (Excel, PowerPoint, Word, and Outlook), with the ability to create, format, and maintain professional documents, presentations, slide decks, and reports; analyze and interpret data to support business decisions, as well as quickly learn, adapt to, and effectively utilize new software platforms and operational systems with minimal direction.● Willingness to travel frequently (up to 50%) and ensure high visibility and accessibility to franchise locations as needed.● Valid drivers license and must be insurable on rental vehicles● Extensive travel by car and air, as well as weekend work● Personal credit card for use while traveling (expense reports are submitted and reimbursed weekly) WellBiz Brands, LLC. is the franchisor of five health and wellness brands: Drybar®, Elements Massage®, Amazing Lash Studio®, Radiant Waxing®, and Fitness Together®. Headquartered in Denver, Colorado, WellBiz Brands has over 700 combined U.S. franchised locations across the five brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values:integrity, accountability, service-mindedness, decisiveness/bias to action, curiosity, and resilience. These core values embody everything important for each brand - from franchise owners to clients - to lead healthy, balanced lives. At WellBiz Brands, we value, promote, and celebrate diversity, equality, and inclusivity. We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results, and a broad understanding of diversity in all ways. All five brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a new focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visit WellBizBrands.com. This position will remain open until filled.

Lead and build customer analytics and insight practice across multiple brands to drive growth, retention, and innovation. | 10+ years in customer strategy and analytics leadership, experience building analytics capabilities, strong P&L ownership, and advanced degree preferred. | Overview The Vice President, Customer Strategy, Analytics & Retention at WellBiz Brands is a senior executive who builds and leads the enterprise customer analytics and insight practice across five brands. This leader defines vision, sets P&L-aligned goals, hires and develops data, analytics, CRM, and digital capabilities, and manages direct reports, agencies, and a larger matrixed team to drive member growth, retention, and lifetime value. They partner closely with brand leads, Finance, Franchise Operations, and Product to surface and validate customer insights (cohorts, migrations, LTV, psychographics), translate those insights into franchise-ready playbooks and local activation, and oversee CRM, 1:1 communications, web/CRO, and SEO. The VP owns data science, test & control design, measurement, and attribution frameworks to prove incrementality and ROI, and reports to senior leadership with clear, business-focused recommendations that influence strategy, innovation, and investment. WellBiz Brands Benefits: • Flexible time off and holiday schedule • Medical, dental, vision, and life insurance • Health Savings Account • Flexible Spending Account • 401K match • Monthly allowance for spending at WellBiz Brands, Inc. owned brands • Cell Phone reimbursement • Free Employee Assistance Plan Location: Remote (United States) Compensation Range: $175,000.00 - $185,000.00/annually. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. Salary ranges reflect Colorado disclosure requirements. Compensation may vary by geographic location for candidates working outside Colorado. This position is eligible for an annual performance-based incentive bonus with a target opportunity of up to 20% of base salary, along with a comprehensive benefits package. Position Responsibilities: Overall Objectives/Responsibilities, goals, expectations • Leads the vision, strategy, and P&L-aligned goals for the Customer Analytics & Insight practice across WellBiz Brands; partners with executive leadership to inform cross-enterprise investment decisions • Build the customer analytics & insight practice from the ground up: define operating model, hire core capabilities (data engineering, data science, analytics, CRM, research, UX/CRO), select platforms/vendors, and establish governance, KPIs, and a multi-year roadmap. • Scope & scale: support five WellBiz brands; manage direct reports and agency partners (own budget, vendor relationships, and resource planning). • Lead, develop, and performance manage analytics, CRM, retention, VOC/research, and digital teams and external agencies; set clear objectives, OKRs, career development plans, and resource allocation. • Act as a critical business partner to brand leads—collaborate to surface and validate insights that inform brand strategy, product/service innovation, member growth, and franchise enablement; translate executive priorities into analytics and activation roadmaps. • Own day-to-day tactical execution through team and agency partners to deliver strategic priorities (campaigns, lifecycle programs, A/B tests, SEO, site optimizations) on time and on budget while ensuring alignment to enterprise KPIs. • Define and lead data science capabilities: LTV, propensity and uplift modeling, predictive analytics, feature engineering, and ML- driven personalization to power CRM, retention, and product innovation. • Design and govern rigorous test & control frameworks and pilots (A/B, multivariate, holdout/geo/cohort experiments); ensure statistical validity, incrementality measurement, and clear success criteria. • Establish enterprise measurement & attribution standards: unified KPIs, uplift/incrementality analysis, ROI frameworks, executive dashboards, and a regular reporting cadence tying initiatives to financial outcomes. • Own CRM & 1:1 communications strategy across brands—architect national always-on programs and recommended localized tactics; empower franchisees with playbooks, templates, toolkits, and governance to execute locally. • Oversee web/digital experience strategy: CRO, A/B testing, SEO, content optimization, and partnership with MarTech/Product to drive acquisition, conversion, and site monetization. • Operate at both tactical (“zoom in”) and strategic (“zoom out”) levels: manage execution details while synthesizing aggregated findings (consumer migrations, cohort/quartiles, psychographics) into enterprise recommendations that drive brand positioning, innovation, and go-to-market strategy. • Translate complex data and insights into clear, franchisee-facing actions, playbooks, training, and dashboards that enable local adoption and measurable results. • Partner cross-functionally with Finance, Brand, Franchise Operations, Product, and Commercial leaders to align insight priorities with P&L, pricing, and operational readiness. • Build repeatable processes and playbooks for insight generation, segmentation, experimentation, and localized franchise enablement; continuously improve data governance, privacy/compliance, and measurement rigor. • Report regularly to senior leadership with concise executive summaries, business cases, and ROI backed recommendations to influence strategic investment and roadmap decisions. Essential Skills, Experience, and Qualifications: • 10+ years of progressive experience in customer strategy, analytics, CRM, lifecycle marketing, or related disciplines, with increasing leadership responsibility. • 7+ years of experience building and scaling a customer analytics or lifecycle insights capability, including operating model design, talent acquisition, vendor selection, and roadmap development. • Demonstrated ownership of P&L-aligned outcomes, with a track record of driving measurable impact on customer acquisition, retention, lifetime value (LTV), and revenue growth. • Strong analytical skills with the ability to translate data into actionable insights and business recommendations. • Extensive experience leading CRM and lifecycle marketing strategies at scale, including segmentation, personalization, and retention program design. • Experience partnering with performance marketing teams across major digital platforms (e.g., Google, Meta, programmatic, CTV, audio) to support targeting, measurement, and optimization strategies. • Experience operating in a multi-unit, franchise, or distributed business model strongly preferred, with the ability to translate enterprise strategy into localized execution playbooks. • Track record of leading and developing high-performing, multidisciplinary teams, including analytics, CRM, research, digital, and data science or advanced analytics partners, as well as managing external agencies and vendors. • Demonstrated ability to influence executive stakeholders and cross-functional partners, translating complex data into clear, actionable business recommendations. • Experience establishing governance, KPIs, testing frameworks, and enterprise reporting environments with a strong orientation toward ROI, accountability, and decision support. • Bachelor’s degree required; advanced degree (MBA, MS in Analytics, Data Science, or related field) preferred. WellBiz Brands, LLC. is the franchisor of five health and wellness brands: Drybar®, Elements Massage®, Amazing Lash Studio®, Radiant Waxing®, and Fitness Together®. Headquartered in Denver, Colorado, WellBiz Brands has over 700 combined U.S. franchised locations across the five brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values: integrity, accountability, service-mindedness, decisiveness/bias to action, curiosity, and resilience. These core values embody everything important for each brand - from franchise owners to clients - to lead healthy, balanced lives. At WellBiz Brands, we value, promote, and celebrate diversity, equality, and inclusivity. We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results, and a broad understanding of diversity in all ways. All five brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a new focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visit WellBizBrands.com. This position will remain open until filled.

Lead customer analytics and insight practice, build teams, and drive strategy to support multiple brands and executive leadership. | 10+ years in customer strategy and analytics leadership with experience building capabilities, managing P&L, and influencing executive stakeholders. | Job Description: • Leads the vision, strategy, and P&L-aligned goals for the Customer Analytics & Insight practice across WellBiz Brands; partners with executive leadership to inform cross-enterprise investment decisions • Build the customer analytics & insight practice from the ground up: define operating model, hire core capabilities (data engineering, data science, analytics, CRM, research, UX/CRO), select platforms/vendors, and establish governance, KPIs, and a multi-year roadmap. • Scope & scale: support five WellBiz brands; manage direct reports and agency partners (own budget, vendor relationships, and resource planning). • Lead, develop, and performance manage analytics, CRM, retention, VOC/research, and digital teams and external agencies; set clear objectives, OKRs, career development plans, and resource allocation. • Act as a critical business partner to brand leads—collaborate to surface and validate insights that inform brand strategy, product/service innovation, member growth, and franchise enablement; translate executive priorities into analytics and activation roadmaps. • Own day-to-day tactical execution through team and agency partners to deliver strategic priorities (campaigns, lifecycle programs, A/B tests, SEO, site optimizations) on time and on budget while ensuring alignment to enterprise KPIs. • Define and lead data science capabilities: LTV, propensity and uplift modeling, predictive analytics, feature engineering, and ML-driven personalization to power CRM, retention, and product innovation. • Design and govern rigorous test & control frameworks and pilots (A/B, multivariate, holdout/geo/cohort experiments); ensure statistical validity, incrementality measurement, and clear success criteria. • Establish enterprise measurement & attribution standards: unified KPIs, uplift/incrementality analysis, ROI frameworks, executive dashboards, and a regular reporting cadence tying initiatives to financial outcomes. • Own CRM & 1:1 communications strategy across brands—architect national always-on programs and recommended localized tactics; empower franchisees with playbooks, templates, toolkits, and governance to execute locally. • Oversee web/digital experience strategy: CRO, A/B testing, SEO, content optimization, and partnership with MarTech/Product to drive acquisition, conversion, and site monetization. • Operate at both tactical (“zoom in”) and strategic (“zoom out”) levels: manage execution details while synthesizing aggregated findings (consumer migrations, cohort/quartiles, psychographics) into enterprise recommendations that drive brand positioning, innovation, and go-to-market strategy. • Translate complex data and insights into clear, franchisee-facing actions, playbooks, training, and dashboards that enable local adoption and measurable results. • Partner cross-functionally with Finance, Brand, Franchise Operations, Product, and Commercial leaders to align insight priorities with P&L, pricing, and operational readiness. • Build repeatable processes and playbooks for insight generation, segmentation, experimentation, and localized franchise enablement; continuously improve data governance, privacy/compliance, and measurement rigor. • Report regularly to senior leadership with concise executive summaries, business cases, and ROI backed recommendations to influence strategic investment and roadmap decisions. Requirements: • 10+ years of progressive experience in customer strategy, analytics, CRM, lifecycle marketing, or related disciplines, with increasing leadership responsibility. • 7+ years of experience building and scaling a customer analytics or lifecycle insights capability, including operating model design, talent acquisition, vendor selection, and roadmap development. • Demonstrated ownership of P&L-aligned outcomes, with a track record of driving measurable impact on customer acquisition, retention, lifetime value (LTV), and revenue growth. • Strong analytical skills with the ability to translate data into actionable insights and business recommendations. • Extensive experience leading CRM and lifecycle marketing strategies at scale, including segmentation, personalization, and retention program design. • Experience partnering with performance marketing teams across major digital platforms (e.g., Google, Meta, programmatic, CTV, audio) to support targeting, measurement, and optimization strategies. • Experience operating in a multi-unit, franchise, or distributed business model strongly preferred, with the ability to translate enterprise strategy into localized execution playbooks. • Track record of leading and developing high-performing, multidisciplinary teams, including analytics, CRM, research, digital, and data science or advanced analytics partners, as well as managing external agencies and vendors. • Demonstrated ability to influence executive stakeholders and cross-functional partners, translating complex data into clear, actionable business recommendations. • Experience establishing governance, KPIs, testing frameworks, and enterprise reporting environments with a strong orientation toward ROI, accountability, and decision support. • Bachelor’s degree required; advanced degree (MBA, MS in Analytics, Data Science, or related field) preferred. Benefits: • Flexible time off and holiday schedule • Medical, dental, vision, and life insurance • Health Savings Account • Flexible Spending Account • 401K match • Monthly allowance for spending at WellBiz Brands, Inc. owned brands • Cell Phone reimbursement • Free Employee Assistance Plan