TSC Auto ID Technology America

Lead and execute comprehensive digital marketing strategies to enhance brand visibility, engagement, and sales. | Proven digital marketing experience with technical skills in SEO, analytics, content creation, and performance marketing. | Job Overview We are seeking an energetic and results-driven Marketing Manager to lead our dynamic marketing team. In this pivotal role, you will craft innovative strategies to elevate brand visibility, drive customer engagement, and boost sales across multiple digital platforms. Your expertise in digital marketing, content creation, and analytics will empower you to develop compelling campaigns that resonate with diverse audiences. Join us to shape impactful marketing initiatives that propel our brand forward and create meaningful connections with our customers. Duties • Develop and execute comprehensive marketing strategies aligned with company goals, focusing on digital channels such as social media, email marketing, SEM (Search Engine Marketing), and content marketing. • Oversee content creation and management across various platforms, ensuring consistent brand messaging and engaging visuals using tools like Adobe Creative Suite and Photoshop. • Manage SEO efforts by utilizing SEO tools, conducting keyword research, and optimizing website content on platforms like WordPress and content management systems to improve organic search rankings. • Implement conversion optimization techniques to enhance user experience, increase website traffic, and maximize lead generation through A/B testing and performance analysis. • Coordinate paid advertising campaigns including Google Ads (formerly Google AdWords) and Facebook Advertising to target specific audiences effectively while monitoring ROI. • Analyze campaign performance using Google Analytics and other analytics tools; prepare detailed reports to inform future marketing strategies. • Collaborate with cross-functional teams to support e-commerce initiatives, integrating HTML, CSS, JavaScript, and SQL skills for website enhancements and performance marketing efforts. Qualifications • Proven experience in digital marketing, including social media management, SEM, SEO, email marketing, and content creation. • Strong proficiency in SEO tools, Google Analytics, Google Ads, Facebook Advertising platforms, and marketing automation software. • Skilled in graphic design using Adobe Photoshop and Adobe Creative Suite; familiarity with WordPress or other content management systems is essential. • Technical knowledge of HTML, CSS, JavaScript, and SQL for website optimization and data analysis purposes. • Excellent copywriting skills with the ability to craft compelling messages tailored to target audiences. • Experience in B2B (business-to-business) marketing strategies with a focus on performance marketing metrics. • Ability to analyze complex data sets for insights that inform campaign adjustments; strong analytical skills are a must. Join us as a Marketing Manager to lead innovative campaigns that captivate audiences worldwide! We value creativity, strategic thinking, and a passion for digital marketing excellence—if you’re ready to make an impact through compelling storytelling and data-driven decisions, we want to hear from you! Pay: $58,587.50 - $70,556.99 per year Benefits: • 401(k) • Flexible schedule • Health savings account • Paid time off Work Location: In person