TAG - The Aspen Group

Lead and execute CRM strategies to drive customer engagement, retention, and revenue growth through targeted campaigns and lifecycle programs. | Requires extensive experience in planning and executing CRM programs across multiple channels, with a strong ability to link CRM initiatives to business outcomes. | The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our Lovet Pet Healthcare team as a Senior Manager, Customer Relationship Marketing. We are seeking a Sr. Manager of Customer Relationship Marketing to transform CRM from a transactional communication tool into a scalable growth and experience platform that drives Existing Client (EC) engagement, visit frequency, and New Client (NC) conversion across both Base and De Novo businesses. This role is both strategic and highly tactical. The Sr. Manager will shape CRM strategy, build the roadmap, and personally lead the development, deployment, and optimization of campaigns and lifecycle programs that drive measurable business outcomes. This is an exciting opportunity for someone who enjoys working closely across functions on a small, collaborative team dedicated to bringing the vision of Lovet Pet Health Care to life at scale. The role will execute our CRM roadmap to stabilize core operations, unlock automated lifecycle value, and enable increasingly personalized engagement that improves retention, visit volume, and customer experience. Primary Accountabilities 1. Execute the CRM Roadmap to Enable Engagement & Growth Lead the phased evolution of CRM capabilities that support retention, repeat visits, and revenue growth: Stabilize foundational programs including appointment reminders, lifecycle communications, plan renewals, and monthly content Leveraging both outbound and in-product delivery, launch and optimize automated lifecycle journeys such as treatment reminders, no-show recovery, and referral programs Enable more personalized coordinated and targeted engagement across channels over time 2. Build and Deploy Campaigns that Drive Visits and Retention Own promotional strategy and execution for EC and NC campaigns Design, build, and deploy lifecycle programs and targeted promotions that increase repeat visits and lifetime value Track and optimize performance of campaigns against bookings, visits, and engagement metrics 3. Drive Existing Client Engagement & Visit Volume Own EC visit and revenue per visit targets supported by CRM programs Develop strategies appropriate to both Base businesses (retention and frequency) and De Novo businesses (penetration and loyalty building) Connect CRM engagement to appointment bookings and revenue outcomes 4. Partner Strategically to Deliver Business Outcomes Partner with the CMO and Product to define priorities, roadmap phases, and success metrics Work closely with Braze and external partners to maximize platform capabilities and speed of execution Contribute to developing internal best practices and scalable processes 5. Measure Performance, Reputation, and Optimize Link CRM KPIs to business outcomes including show rate, visit volume, plan renewals, revenue per visit, and treatment completion Track and report on client reputation and feedback using Birdeye and Qualtrics, identifying trends and opportunities to improve experience and retention Provide ongoing analysis, testing, and optimization recommendations Develop clear reporting on roadmap progress and campaign performance 6. Collaborate Cross-Functionally Integrate CRM initiatives with marketing channels, brand, product, and communications teams Manage multiple priorities while balancing strategic planning with hands-on execution Minimum Education and Experience Education: Bachelor’s Degree required Experience: 10+ years of experience planning and executing CRM programs including email, SMS, direct mail, and lifecycle marketing in retail, service, healthcare, or similar categories. Experience with Braze is preferred but not required. Ideal Candidate Profile The ideal candidate is a business-oriented CRM leader who combines strong strategic thinking with the ability to execute quickly and effectively. Key qualifications: Demonstrated ability to link CRM programs to revenue and business outcomes Experience building and deploying lifecycle and promotional campaigns end-to-end Strong analytical skills and comfort using test-and-learn methodologies Hands-on leader who can move fluidly between strategy and execution Experience working cross-functionally and with external partners Proven ability to manage immediate priorities while building longer-term capabilities Demonstrated ability to be strongly committed to outcomes while remaining adaptable in approach—able to quickly reassess priorities and pivot strategies as business conditions, customer needs, or data change. Why This Role Matters This role is central to turning CRM into a true growth engine—improving retention, increasing visit frequency, targeting clients and pets with the highest need, and strengthening customer relationships across both Base and De Novo businesses. You will play a key role in shaping how we engage clients and scale the business through smarter, more effective lifecycle marketing. Annual Salary Range: $140,000-$165,000 plus 15% annual bonus, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, Clear Choice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. Privacy Policy | The Aspen Group (TAG)

Design and develop marketing materials, digital assets, and campaigns for healthcare branding, ensuring brand consistency and engaging content. | Proven experience in digital graphic design, proficiency in Figma, Adobe Creative Suite, video editing, and a strong portfolio demonstrating digital design solutions. | The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 50 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. Our continued growth has created an opportunity to join us as a Senior Graphic & Digital Designer, Motto. Motto clear aligners straighten teeth in as little as 6-months for half the price of Invisalign. Treatment is supervised in person by an Aspen Dental doctor. Responsible for the design, development and production of marketing & campaign materials including web, email/CRM, social, display, national and regional advertising, and other collateral elements. Understanding of digital tools and expertise in Figma essential. Work closely with internal departments and key vendors in developing design standards for the company. Take corporate identity elements and incorporate them across all materials for a consistent brand experience. Collaborate with internal creative team to concept and develop marketing campaigns and style guides/design systems and socialize the strategic direction with other internal and agency partners. Bring an appreciation for intuitive and usable interfaces and have a “mobile-first” mentality. Solid skills in digital art direction, an excellent eye for typography, clean layout, purposeful color, UI and attention to detail are a must. Must be proficient in digital production techniques. Must be able to prioritize and handle work in a fast-paced environment. Job Duties & Responsibilities: Design: Design and production for a range of marketing and/or content materials. Develop appropriate design solutions within our campaign thematic and brand guidelines for the primary purpose of effectively selling services, related brand messages, or educating our customers in an engaging way. Ensure that each assigned project meets all production specifications and is delivered on time. Employ appropriate digital techniques as required including animation, video, micro-interactions, etc. Concepting: In partnership with other creative team members, concept and develop new integrated marketing solutions for internal and external audiences. Focus on thematic brand approach, visual and voice standards, activation ideas and tactical promotion to fully realize breakthrough creative that supports the brand vision, drives engagement, and stands out from the clutter. Assist in the creation of the final style guides to be shared with internal and external partners. Execution: Responsible for producing accurate and complete work including versioning for various review sessions. Execute proof corrections within the time frame dictated by the schedule. Prep and release files. Execute iterative creative assets for workflows in a test & learn environment. Accurately tag and upload work into proper tools including the DAM. Handle hand-off to DEV partners for all Website work. Responsible for the selection and editing of photographic assets, following agreed upon design direction and photo retouching. Edit some video, create gifs and other digital assets. Create infographics and other engaging content to help explain our processes, story and advance our nurture streams in engaging, disruptive ways. Drive open rates and clicks. Craftsmanship: Must be a student of their craft and strive to stay up to date on the latest production techniques and creative designs being used in the retail industry, healthcare and in digital channels. In addition, research related subject matter to ensure visual and voice authenticity in creative. Must have an eye for typography and photo art direction. Additional Requirements: Bachelor’s degree in art/graphic design, Marketing, Communications or related field. 6-12 years’ experience. Must have a proven track record delivering creative solutions from concept through final execution. Must have a strong, digitally focused portfolio. Figma expert. Adobe Creative Suite, basic video editing and photo retouching/manipulation experience. Partner cross-functionally, flexibility, ability to handle change in a fast-paced environment, self-starter/proactive, prioritization, problem solving/trouble shooting Role reports to Creative Director Salary starting at $110,000 + DOE View CA Privacy Policy The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, Clear Choice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. Privacy Policy | The Aspen Group (TAG)