Supplier.io

Lead product marketing initiatives including positioning, messaging, GTM strategy, and enablement for new and existing products. | 7+ years in B2B SaaS product marketing or related roles with experience in GTM, messaging, enablement, and pricing. | The Opportunity The Senior Product Marketing Manager will play a critical role in ensuring that our Sales and, customer-facing teams are fully equipped to position, sell, and support Supplier.io’s expanding product portfolio. This role sits at the intersection of Product, Marketing, Sales, and Customer Success teams and is essential to driving internal readiness, product fluency, and successful go-to-market execution. You’ll thrive in this role if you enjoy translating product capabilities into clear value stories, creating structured enablement programs, and building the tools and messaging that empower teams to succeed. This position is ideal for someone who understands B2B SaaS, loves crafting narratives, and wants to shape how Supplier.io brings new products and enhancements to market. What You Will Do Customer & Market Insights Deeply understand buyer personas, market trends, and customer needs. Translate insights into recommendations that influence roadmap, messaging, and positioning. Build and maintain a repository of customer insights, use cases, and value drivers. Go-To-Market Strategy Lead GTM strategy for new products and major releases, including positioning, messaging, launch plans, and field readiness. Drive cross-functional coordination across Product, Sales, CS, and Marketing to ensure successful launch and adoption. Maintain strong project management discipline to drive timelines, manage dependencies, and deliver high-quality enablement resources. Own all release communications, including release notes, newsletters, customer-facing feature summaries, and internal updates. Ensure teams have the messaging, tools, and context needed to drive adoption of new features and updates. Positioning & Messaging Create differentiated product positioning that clearly communicates the value and business outcomes of our solutions. Develop, with the Marketing team, persuasive messaging frameworks for marketing campaigns, website content, sales collateral, and other promotional initiatives. Translate complex features into clear business outcomes for non-technical audiences. Enablement & Training Equip Sales, CS, and Partners with the product knowledge, messaging, and tools needed to position and support our solutions. Create high impact internal training materials, including product guides, training decks, FAQs, buyer journeys, competitive feature comparisons, and messaging guides. Improve product knowledge through structured onboarding and ongoing enablement programs. Partner closely with Sales and customer-facing teams to ensure successful product adoption, consistent messaging, and field readiness. Packaging & Pricing Own pricing and packaging strategy, including development, refinement, and rollout. Conduct competitive and market research to inform pricing decisions and positioning. Work with GTM Ops to operationalize pricing across tools. Develop internal guidance on pricing rationale, value drivers, objection handling, and deal structuring to support GTM teams. Create training assets that clearly articulate packaging tiers, included features, upgrade paths, and cross-sell/upsell recommendations. What You will Need to Succeed: 7+ years in Product Marketing, Product Enablement, or related B2B SaaS roles. Experience developing and executing GTM strategies, positioning, and messaging. Experience building training content, release communications, and enablement frameworks. Strong storytelling, communication, and presentation skills. Experience owning or materially supporting pricing and packaging strategies. Excellent project management and cross-functional leadership skills. Analytical mindset with the ability to translate insights into clear recommendations. Bonus: Experience in procurement, supplier data, supply chain, or AI-driven SaaS. We do not accept unsolicited resumes from recruitment/search firms. Supplier.io participates in E-Verify. For more information, click here. We will provide the Social Security Administration and, if necessary, the Department of Homeland Security, with information from each new employee’s Form I-9 to confirm work authorization. Supplier.io is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Supplier.io is unable to sponsor work visas (e.g., H-1B, TN, OPT, etc.) for US positions. If you require reasonable accommodation to complete the application or interview process, please contact the Human Resources department at hr@supplier.io or 978-843-5747.