Stio

Drive profitable customer retention and lifetime value across multiple channels, lead retention strategy, manage budgets, and oversee lifecycle marketing calendar and segmentation. | Requires 5+ years in retention, CRM, or performance marketing with strong analytical skills, Excel proficiency, CRM platform experience, and understanding of LTV and contribution margin models. | ABOUT US Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations. We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly. We think that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities. YOUR ROLE The Senior Marketing Manager, Retention is responsible for driving profitable customer retention, repeat purchase behavior, and customer lifetime value across all buyer-facing marketing channels. This role owns repeat revenue performance, reactivation strategy, and retention investment allocation across email, buyer catalog, paid media remarketing, loyalty initiatives, and affiliate/influencer retention efforts. This leader will not only execute lifecycle tactics but will also help define retention strategy, allocate budget across buyer marketing channels, evaluate incrementality, and provide clear recommendations on how marketing dollars should be deployed to maximize customer lifetime value and contribution margin. Success in this role requires strong analytical rigor, customer segmentation expertise, and a deep understanding of lifecycle marketing strategy. YOUR RESPONSIBILITIES Own Retention Growth & Financial Outcomes Accountable for repeat revenue and customer retention performance across ecommerce Own retention marketing investment strategy and buyer marketing efficiency Develop and manage monthly, quarterly, and annual retention forecasts Partner with Finance to evaluate retention efficiency using contribution margin, repeat rate, reactivation rate, and LTV metrics Monitor pacing and recommend budget reallocations across buyer marketing channels as needed Lead Cross-Channel Retention Strategy across email, buyer catalog, remarketing, affiliate and influencer Own lifecycle marketing strategy including segmentation, frequency, and personalization Lead email and SMS marketing calendar strategy including campaigns and automated lifecycle flows Own buyer catalog strategy including segmentation, circulation strategy, and incremental ROI evaluation Oversee paid media remarketing strategy in partnership with internal teams and agencies Evaluate affiliate and influencer partners based on repeat customer and LTV contribution Recommend changes to buyer marketing spend allocation based on incremental performance Customer Segmentation & Lifecycle Optimization Develop and refine customer segmentation strategy (RFM, LTV tiers, Pro/loyalty segments) Design onboarding, post-purchase, cross-sell, and win-back strategies Identify opportunities to improve second purchase rate and purchase frequency Lead reactivation initiatives for lapsed customers Optimize marketing frequency to balance engagement and profitability Retention Creative & Messaging Strategy Define messaging strategy for repeat customers across lifecycle stages Partner with Brand and Creative teams to ensure retention messaging is personalized and performance-driven Develop loyalty and community-based messaging strategies to deepen engagement Provide creative performance insights and feedback loops to internal teams Lead Retention Experimentation & Incrementality Testing Build and manage a retention testing roadmap across email, catalog, and paid remarketing Design and execute incrementality tests for buyer catalog mailings and remarketing efforts Evaluate performance beyond last-click attribution to determine true incremental lift Use insights to inform strategic budget reallocations Reporting & Strategic Insights Provide weekly and monthly reporting on retention performance Deliver actionable insights on repeat rate, AOV, LTV, and reactivation trends Communicate performance clearly to cross-functional stakeholders and leadership Identify risks and opportunities within the buyer file proactively Team Leadership and People Management Manage and develop a direct report responsible for supporting day-to-day execution of acquisition marketing programs Provide clear direction, prioritization, and performance feedback to ensure high-quality campaign execution across channels Partner with leadership to set individual goals, conduct performance reviews, and support career development of direct reports YOUR SKILLS AND EXPERIENCE 5+ years experience in retention, CRM, or performance marketing Strong understanding of lifecycle marketing including email, SMS, segmentation, and retention strategy Experience managing CRM platforms (e.g., Klaviyo or similar) and automated marketing flows Experience working with external agencies Strong analytical skills with advanced Excel proficiency and experience using GA4 or similar analytics platforms Experience with experimentation frameworks and A/B testing Experience with Direct Mail/Catalog advertising Financial acumen and comfort working with contribution margin, retention rate, and LTV models Works effectively within a team environment while leading and developing direct reports and collaborating cross-functionally with other teams Goal oriented and problem solving mindset Eagerness to take on new challenges and create processes THE FINE PRINT Medical, Dental Vision plans Company Paid Long Term Disability Employee Assistance Programs 401k with Match Generous paid time off policies Gear test, perks and more We provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $80,000-$95,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills, and qualifications. This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.

Develop and execute strategic sales and inventory plans to maximize revenue and optimize margins while managing purchasing and inventory across sales channels. | Bachelor's degree with 4+ years in planning or supply chain analysis, proficiency in advanced Excel and planning software, and strong financial metric understanding. | ABOUT US Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations. We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly. We think that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities. YOUR ROLE The Category Planning Manager (CPM) will develop and communicate strategic style-level plans to maximize sales, optimize inventory and increase margin. They will use historical sales trends, current in-season selling to build their plans along with collaboration with key cross-functional partners. The CPM will own pre-season purchasing and in-season inventory management for their categories. The Category Planning Manager reports to the Director of Inventory Planning. YOUR RESPONSIBILITIES Develops and drives pre-season, item-level sales and inventory plans that align with historical performance, merchandising strategies and financial targets. Re-Forecast item level plans in season and perform ad hoc analysis to identify inventory risks or opportunities. Ensure alignment with tops-down, monthly forecast and channel level goals Recap and analyze monthly actuals to plan and LY. Present key takeaways and recommended action plans monthly to cross-functional team Prepare the deck and present category strategies in OTB meetings Partner with Product on the line creation and provide analytics as needed to ensure seasonal line will hit financial and KPI targets Build and execute style, color, size purchasing for categories to support all channels Develop pricing and markdown strategies to maximize sales and margin, while meeting sell through targets. Partner with Inventory Planner to execute Manage inventory availability across sales channels for their categories. Coordinate with marketing and channel owners for inventory optimization Maintain SKU Master including new SKU creation and lifecycle management Look for ways to continuously improve current processes, tools and meetings Actively partner cross functionally to drive shared business goals and key outcomes Commitment to our company Mission, Vision, and Values YOUR SKILLS AND EXPERIENCE Bachelor’s degree in finance, business, engineering, economics, operations management, or equivalent. 4+ years of experience in planning, finance, or supply chain analysis Possess a clear understanding of financial measurements including sales, gross margin, return rate, months on hand, sell through, turn rate, and how to positively impact these metrics Excellent analytical skills and the ability to translate analytical findings into actionable recommendations and processes. Excellent computer skills, including advanced Excel (pivot tables, charts, logical functions (sumif, vlookup, etc.) Experience with planning software is required; Toolio preferred Strong critical thinking and problem-solving skills along with curiosity to continually drive for results and process improvement. Must be dependable, team player, organized, self-motivated and detail oriented. High energy and results oriented. Looking to make improvements and change. Willingness and ability to take on a wide array of ad-hoc reporting and analysis requests. Proven ability to prioritize and focus to deliver timely work. Outstanding communication and interpersonal abilities. THE FINE PRINT Must be able to work in a stationary position 75% of the work day Medical, Dental Vision plans Company Paid Long Term Disability Employee Assistance Programs 401k with Match Generous paid time off policies Gear test, perks and more We provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $70,000-$85,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills, and qualifications. This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.

Develop strategic style-level plans to maximize sales, optimize inventory, and increase margins while managing pre-season purchasing and in-season inventory. | Bachelor's degree with 4+ years in planning or supply chain analysis, proficiency in advanced Excel and planning software like Toolio. | ABOUT US Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations. We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly. We think that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities. YOUR ROLE The Category Planning Manager (CPM) will develop and communicate strategic style-level plans to maximize sales, optimize inventory and increase margin. They will use historical sales trends, current in-season selling to build their plans along with collaboration with key cross-functional partners. The CPM will own pre-season purchasing and in-season inventory management for their categories. The Category Planning Manager reports to the Director of Inventory Planning. YOUR RESPONSIBILITIES Develops and drives pre-season, item-level sales and inventory plans that align with historical performance, merchandising strategies and financial targets. Re-Forecast item level plans in season and perform ad hoc analysis to identify inventory risks or opportunities. Ensure alignment with tops-down, monthly forecast and channel level goals Recap and analyze monthly actuals to plan and LY. Present key takeaways and recommended action plans monthly to cross-functional team Prepare the deck and present category strategies in OTB meetings Partner with Product on the line creation and provide analytics as needed to ensure seasonal line will hit financial and KPI targets Build and execute style, color, size purchasing for categories to support all channels Develop pricing and markdown strategies to maximize sales and margin, while meeting sell through targets. Partner with Inventory Planner to execute Manage inventory availability across sales channels for their categories. Coordinate with marketing and channel owners for inventory optimization Maintain SKU Master including new SKU creation and lifecycle management Look for ways to continuously improve current processes, tools and meetings Actively partner cross functionally to drive shared business goals and key outcomes Commitment to our company Mission, Vision, and Values YOUR SKILLS AND EXPERIENCE Bachelor’s degree in finance, business, engineering, economics, operations management, or equivalent. 4+ years of experience in planning, finance, or supply chain analysis Possess a clear understanding of financial measurements including sales, gross margin, return rate, months on hand, sell through, turn rate, and how to positively impact these metrics Excellent analytical skills and the ability to translate analytical findings into actionable recommendations and processes. Excellent computer skills, including advanced Excel (pivot tables, charts, logical functions (sumif, vlookup, etc.) Experience with planning software is required; Toolio preferred Strong critical thinking and problem-solving skills along with curiosity to continually drive for results and process improvement. Must be dependable, team player, organized, self-motivated and detail oriented. High energy and results oriented. Looking to make improvements and change. Willingness and ability to take on a wide array of ad-hoc reporting and analysis requests. Proven ability to prioritize and focus to deliver timely work. Outstanding communication and interpersonal abilities. THE FINE PRINT Must be able to work in a stationary position 75% of the work day Medical, Dental Vision plans Company Paid Long Term Disability Employee Assistance Programs 401k with Match Generous paid time off policies Gear test, perks and more We provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $70,000-$85,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills, and qualifications. This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.

Lead seasonal assortment strategy and product creation process for apparel, managing line plans, pricing, positioning, and collaboration across design, sales, and production teams. | Minimum 5 years product line management experience in apparel or technical outerwear, strong collaboration skills, proficiency with MS Office and Google products, and preferably experience with Excel, Adobe Creative Suite, and PLM systems. | ABOUT US Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations. We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly. We think that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities. YOUR ROLE The Senior Product Line Manager (SPLM) of Apparel at Stio® leads the product creation process for the product development cross functional team. The SPLM is responsible for translating product concepts into an assortment plan and the execution of seasonal inline and auxiliary line plans that will drive revenue growth and sell-thru. The SPLM manages the commercialization of the assortment by the positioning and planning of all programs considerate of material, price point, end use and function. In partnership with Design, Materials, and Development, this position oversees the strategic creation of products in alignment with our premium brand in consideration of function, end use, competitive landscape, innovation, and trend. The SPLM has key responsibilities in assortment strategy, timeline management, financial planning, inventory partnership, and product positioning to support demand planning and go-to-market functions. With strategic application of brand sales reports, industry data, and technical product knowledge, the SPLM collaborates with cross-functional teams to build consensus and finalize product assortment and in so doing instills clarity, confidence, and excitement about the current and future product range. YOUR RESPONSIBILITIES • Initiate and own the seasonal assortment strategy including line plan, distribution, launch month, pricing, product positioning and product design brief. • Define and develop initiatives and expectations for style efficiency in order to improve the key drivers of the business. • Provide evidence based recommendations for style adoption and storytelling. • Research and analyze trend and market landscape to identify key opportunities in regards to gender, category, positioning, and price. • Build a comprehensive understanding of competitors’ products, consumer preferences, and technical advancements, leveraging this knowledge to contribute to the development of innovative, market-leading products. • Create and commercialize seasonal line plan considerate of financial objectives, efficiency requirements, product positioning, seasonal initiatives, channel needs, and delivery date. • Build seasonal color strategy, manage color lifecycle, and provide color investment guidance. • Own & execute line plan maintenance inclusive of data integrity and information flow from line plan to forecasting in order to support demand planning and operational needs. • Define, create, and maintain physical and digital assets needed to support cross departmental understanding of product range inclusive of name, color and end use. • Streamline communication from concept to customer via collaboration with the sales and marketing teams in order to sell in and sell through according to fabric, feature/ benefit, and end use. • Effectively engage and influence team members, cross functional stakeholders and leadership through exceptional communication in order to ensure seamless collaboration and understanding across all levels of the organization. • Own MSRP recommendation considerate of Stio brand position, assortment architecture, market value, profitability and revenue targets. • Create initial costing expectations according to margin requirements and market value. • Collaborate with designers, sales channel owners and production team to deliver at quality, on time, by sea. • Manage inventory investment according to product lifecycle strategy and channel of distribution strategy. • Foster inclusivity, collaboration and mentorship. • Commitment to our company mission, vision and values. YOUR SKILLS AND EXPERIENCE • Bachelor’s degree required, business, merchandising, or retail management focus preferred • Minimum of 5 years of Product Line Management experience required • Proven experience in product line management required, apparel or technical outerwear preferred • Proven ability to effectively collaborate and interact with various levels of seniority • Creative, strategic, adaptable and detail-oriented with a high capacity for problem solving • Excellent visual, verbal, and written communication required • MS Office and Google Products experience required with a working knowledge of Excel, Adobe Creative Suite and PLM Systems preferred • Proven ability to communicate effectively through various channels with individuals and in group settings. • Proven proficiency in the end-to-end product creation process. THE FINE PRINT • Must be able to work in a sedentary position, move around the office, and occasionally move objects or boxes 15+ lbs • Ideally this role will be based in Jackson, WY. However, this role can be remotely located anywhere within the continental US. • Medical, Dental Vision plans • Company Paid Long Term Disability • Employee Assistance Program • 401k with Match • Flexible paid time off policies • Gear stipend, Company perks, and more We provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $80,000-$100,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills, and qualifications. This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.

Lead the product creation process and seasonal assortment strategy for apparel, managing commercialization, financial planning, and cross-functional collaboration to drive revenue growth and sell-through. | Minimum 5 years product line management experience in apparel or technical outerwear, strong collaboration skills, strategic and detail-oriented mindset, proficiency with MS Office and Google products, and preferred knowledge of Adobe Creative Suite and PLM systems. | ABOUT US Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations. We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly. We think that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities. YOUR ROLE The Senior Product Line Manager (SPLM) of Apparel at Stio® leads the product creation process for the product development cross functional team. The SPLM is responsible for translating product concepts into an assortment plan and the execution of seasonal inline and auxiliary line plans that will drive revenue growth and sell-thru. The SPLM manages the commercialization of the assortment by the positioning and planning of all programs considerate of material, price point, end use and function. In partnership with Design, Materials, and Development, this position oversees the strategic creation of products in alignment with our premium brand in consideration of function, end use, competitive landscape, innovation, and trend. The SPLM has key responsibilities in assortment strategy, timeline management, financial planning, inventory partnership, and product positioning to support demand planning and go-to-market functions. With strategic application of brand sales reports, industry data, and technical product knowledge, the SPLM collaborates with cross-functional teams to build consensus and finalize product assortment and in so doing instills clarity, confidence, and excitement about the current and future product range. YOUR RESPONSIBILITIES • Initiate and own the seasonal assortment strategy including line plan, distribution, launch month, pricing, product positioning and product design brief. • Define and develop initiatives and expectations for style efficiency in order to improve the key drivers of the business. • Provide evidence based recommendations for style adoption and storytelling. • Research and analyze trend and market landscape to identify key opportunities in regards to gender, category, positioning, and price. • Build a comprehensive understanding of competitors’ products, consumer preferences, and technical advancements, leveraging this knowledge to contribute to the development of innovative, market-leading products. • Create and commercialize seasonal line plan considerate of financial objectives, efficiency requirements, product positioning, seasonal initiatives, channel needs, and delivery date. • Build seasonal color strategy, manage color lifecycle, and provide color investment guidance. • Own & execute line plan maintenance inclusive of data integrity and information flow from line plan to forecasting in order to support demand planning and operational needs. • Define, create, and maintain physical and digital assets needed to support cross departmental understanding of product range inclusive of name, color and end use. • Streamline communication from concept to customer via collaboration with the sales and marketing teams in order to sell in and sell through according to fabric, feature/ benefit, and end use. • Effectively engage and influence team members, cross functional stakeholders and leadership through exceptional communication in order to ensure seamless collaboration and understanding across all levels of the organization. • Own MSRP recommendation considerate of Stio brand position, assortment architecture, market value, profitability and revenue targets. • Create initial costing expectations according to margin requirements and market value. • Collaborate with designers, sales channel owners and production team to deliver at quality, on time, by sea. • Manage inventory investment according to product lifecycle strategy and channel of distribution strategy. • Foster inclusivity, collaboration and mentorship. • Commitment to our company mission, vision and values. YOUR SKILLS AND EXPERIENCE • Bachelor’s degree required, business, merchandising, or retail management focus preferred • Minimum of 5 years of Product Line Management experience required • Proven experience in product line management required, apparel or technical outerwear preferred • Proven ability to effectively collaborate and interact with various levels of seniority • Creative, strategic, adaptable and detail-oriented with a high capacity for problem solving • Excellent visual, verbal, and written communication required • MS Office and Google Products experience required with a working knowledge of Excel, Adobe Creative Suite and PLM Systems preferred • Proven ability to communicate effectively through various channels with individuals and in group settings. • Proven proficiency in the end-to-end product creation process. THE FINE PRINT • Must be able to work in a sedentary position, move around the office, and occasionally move objects or boxes 15+ lbs • Ideally this role will be based in Jackson, WY. However, this role can be remotely located anywhere within the continental US. • Medical, Dental Vision plans • Company Paid Long Term Disability • Employee Assistance Program • 401k with Match • Flexible paid time off policies • Gear stipend, Company perks, and more We provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $80,000-$100,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills, and qualifications. This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.