SpanIdea Systems

Drive North America GTM strategy, acquire new clients, and lead end-to-end sales processes in IoT, Edge AI, and digital engineering services. | Experience in selling complex engineering and digital services to OEMs, Tier-1s, or product companies, with strong understanding of IoT and Edge AI platforms, and proven sales success. | Description Business Development Leader – Systems, IoT, Edge AI & Digital Engineering (North America) Company: SpanIdea Inc Location: Santa Clara, CA Experience: 6–15 Years Industry: Systems Engineering, IoT, Edge AI, Digital Engineering, Automotive, Product Engineering About SpanIdea SpanIdea is a global product, systems, and digital engineering services company specializing in Systems Engineering, IoT, Edge AI, Digital Engineering, Automotive, Embedded, and Cloud-native solutions. We partner with OEMs, Tier-1 suppliers, and technology leaders to build intelligent, connected, and software-defined products and platforms across automotive, industrial, healthcare, and high-tech domains. Role Overview SpanIdea is seeking a Business Development Leader based in Santa Clara to drive North America GTM and revenue growth across Systems Engineering, IoT, Edge AI, Digital Engineering, Automotive, and Product Engineering services. This is a hands-on, senior sales leadership role with full ownership of the end-to-end sales lifecycle, executive customer engagement, and strategic growth initiatives. Key Responsibilities Own and execute North America GTM strategy for Systems Engineering, IoT, Edge AI, Digital Engineering, Automotive, and Product Engineering Drive new logo acquisition and account expansion with OEMs, Tier-1s, and technology companies Personally engage customers to identify opportunities, define value propositions, and close deals Lead end-to-end sales execution: prospecting, discovery, solutioning, proposals, negotiation, and closure Conduct techno-commercial discussions across IoT platforms, Edge AI, digital platforms, embedded systems, and product engineering Build and nurture long-term executive relationships with CXOs, VPs, engineering, and digital leaders Identify and develop strategic partnerships and ecosystem alliances (silicon vendors, platform providers, cloud partners) Achieve and exceed revenue, pipeline, and growth targets for North America Collaborate closely with delivery, engineering, and digital teams to align solutions with customer needs Operate independently with strong ownership, accountability, and execution discipline Key Qualifications 6–15 years of experience in business development / sales within Systems, IoT, Edge AI, Digital Engineering, Automotive, or Product Engineering services Strong understanding of IoT & Edge AI platforms, digital engineering, embedded software, automotive systems, and product lifecycles Proven track record of selling complex engineering and digital services to OEMs, Tier-1s, and product companies Experience engaging with engineering, product, digital, and R&D leadership Strong grasp of services engagement models (T&M, Fixed Bid, Managed Services) Excellent communication, presentation, and negotiation skills Self-driven, entrepreneurial, and outcome-focused mindset Why Join SpanIdea? Strategic role with direct ownership of North America growth Opportunity to work on cutting-edge IoT, Edge AI, and Digital Engineering programs High-visibility position with direct access to senior leadership Platform to build and scale long-term OEM, Tier-1, and enterprise relationships Fast-growing, execution-driven, and collaborative culture Ideal Background (Nice to Have) Experience selling IoT, Edge AI, Digital Engineering, or Automotive software services Exposure to Connected Vehicles, ADAS, SDV, Industrial IoT, Edge ML, Cloud-native platforms Established customer network in Silicon Valley / North America Skills & Other Details Skill(s) Engineering Services Product Engineering systems engineering Embedded AI edgeai IOT Automotive sdv