SimpsonScarborough

Lead marketing and community building to drive growth and demand generation in higher education sector. | 10+ years marketing leadership in higher education, team management, demand generation, AI marketing tools experience, and strong communication skills. | At SimpsonScarborough, we spend our days building brands that endure, inspire, and elevate the all-important work of colleges and universities in shaping our future. Recognized as a leader in the higher-ed marketing industry, our company runs a fully remote team of approximately 65 employees coast to coast. The Associate Vice President (AVP), Marketing & Community is a senior leadership role for a marketer ready to lead change, drive growth, and bring higher education leaders together around a clear point of view. This role turns insight, reputation, and relationships into measurable B2B demand and long-term growth, while building a connected community that helps shape the conversation across the sector. This is a hands-on community-driven leadership role, where success is defined by fostering the higher-ed community, pipeline contribution, and the strength of long-term relationships. The AVP ensures marketing is tightly aligned with Sales and Growth, operating with speed, clarity, and accountability in a high-value, high-consideration market, while transforming the function into a disciplined, AI-enabled growth engine that fuels new business, strengthens renewals, and scales SimpsonScarborough’s influence over the next phase of growth. What you’ll do • Build and activate a high-impact community, convening higher education leaders around shared challenges and insight, and turning that community into a meaningful source of trust, connection, and long-term growth for SimpsonScarborough. • Own B2B demand generation and pipeline impact, with clear accountability for high-quality MQL and SQL generation, long-cycle lead nurture, and sales enablement in a complex purchasing environment. • Modernize the marketing function through AI and automation, embedding intelligent tools and workflows that materially increase speed, consistency, and effectiveness across content, insight, research, SEO, and go-to-market execution. • Partner closely with Growth and Executive Leadership, translating market insight into actionable strategy, revenue alignment, and scalable execution across both new business and renewals. • Shape SimpsonScarborough’s market narrative and positioning, ensuring our point of view, brand, and value are unmistakable and consistently expressed in ways that drive preference and demand. • Lead thought leadership and external presence, serving as a credible, visible voice through original content, convenings, and industry engagement that reinforce differentiation and authority. • Develop and lead the marketing team, setting a high bar for judgment, storytelling, operational rigor, and measurable outcomes. Qualifications • 10+ years of experience in marketing, branding, growth, or go-to-market leadership within higher education. • 3+ years leading and developing marketing teams across varied disciplines. • A strong track record in demand generation and pipeline-driven marketing. • Proven ability to articulate compelling value propositions and differentiated positioning. • Exceptional communication skills, strong emotional intelligence, and the ability to influence across functions and levels. • Hands-on experience with AI-powered marketing tools and platforms. • Experience speaking at industry conferences and events for senior-level audiences. • A demonstrated voice as a thought leader, writer, and industry contributor. • Bachelor’s degree and/or equivalent practical experience will be treated equally. Salary, Benefits & Perks • Salary starts at $150,000.00 and will be commensurate with experience. • SimpsonScarborough offers a full benefits package, including nationwide health coverage, dental, vision, employer paid life insurance & short-term disability, flexible time off (FTO), and additional voluntary benefits such as pet insurance, identity and legal protection, hospital indemnity, additional life coverage, critical illness and accident insurance, paid parental leave, and a 401(k) with employer contribution after waiting period. • Perks include flexible work model, a monthly stipend for remote working, two (2) weeklong agency-wide refresh weeks (summer and winter office closures), and a day off for your birthday. At SimpsonScarborough, we believe diversity, equity, inclusion, and belonging are central to our core values, cultural norms, and critical to our long-term success. We believe this work is a continual effort that requires consistency, intentionality, vulnerability and accountability for ourselves and others. Through our efforts we strive to make impact in our work, in our workplace and in our industry. SimpsonScarborough is an equal opportunity employer. We have a strict anti-harassment policy and a no tolerance non-discrimination policy. We welcome employees of all backgrounds regardless of nationality, race, religion, gender identity, veteran status, and all characteristics protected by state and federal law. Beware of fraudulent job offers. SimpsonScarborough will never ask you for personal information or for interviews through unofficial channels. Please report any suspicious activity to PeopleAndCulture@simpsonscarborough.com.

Lead and manage integrated brand, marketing, content, and paid media strategies while collaborating with internal and client teams to deliver actionable insights and meet project goals. | 6-8 years marketing or branding experience preferably in an agency setting, strong communication and organizational skills, proficiency with social media and project management tools, and ability to collaborate remotely. | At SimpsonScarborough, we spend our days building brands that endure, inspire, and elevate the all-important work of colleges and universities in shaping our future. Recognized as a leader in the higher ed marketing industry, our company runs a fully remote team of approximately 65 employees coast to coast. We are a growing team looking for a self-motivated and enthusiastic new member. We expect a lot from our team members and champion their successes. Requirements: • Collaborate with internal and client teams at project launch to establish the overarching project plan, client goals, timeline needs, milestones, past project work, and business development opportunities. • Increase the efficiency and effectiveness of project plans and strategies by identifying opportunities for better deliverable and cross-team integrations. • Create and maintain relevant project information that keeps project stakeholders informed and ensures a shared vision of success. • Collect and synthesize primary and secondary data to develop actionable insights. • Lead the development and presentation of research and strategy deliverables that are clear, relevant, engaging, and actionable. • Lead and manage the development of integrated brand, marketing, content, and paid media strategies for Tier 1 projects. Qualifications: • Bachelor’s degree in marketing, advertising, or graphic Design and/or any combination of education and relevant work experience. • 6-8 years of experience in marketing, advertising, branding, digital, or media holding relevant positions like marketing manager, social media specialist, content marketer, etc. • Experience working within a marketing, branding and/or creative agency. • Experience in planning and executing cross-channel content strategies, including social, web and print; multi-channel brand narratives and content; multi-channel marketing campaigns. • Ability to articulate and define basic paid media strategies and concepts. • Excellent verbal and written communication skills. Ability to Interact and collaborate with internal teams by identifying, acknowledging, and delivering action items. Ability to participate in client meetings by presenting to clients, listening to client needs and concerns, applying feedback to work, and demonstrating professionalism. • Remains informed of industry standards and best practices across paid, owned, and earned strategy areas. • Proven dedication to delivering projects and initiatives on internal/external deadlines and based on client expectations and agency standards. • Excellent organizational skills, attention to detail, and time management skills with a proven ability to meet deadlines by independently prioritizing tasks and escalate deviations when appropriate. • Strong analytical and problem-solving skills. • Proficient with social media management software, social media metrics software, secondary research software, project management software, video conferencing and collaboration tools, and Microsoft Office Suite or related software. • Ability to adapt and manage change. Ability to prioritize tasks and escalate deviations and changes when appropriate. • Comfortable collaborating with remote project teams nationwide. Salary, Benefits & Perks: • Salary starts at $95,000.00 and will be commensurate with experience. • SimpsonScarborough offers a full benefits package, including nationwide health coverage plan options, dental plan, vision plan, employer-paid life insurance, employer-paid short-term disability leave, flexible time off (FTO), and voluntary benefits such as hospital indemnity, pet insurance, critical illness and accident insurance, paid parental leave, and a 401(k) with employer contribution after a 90-day waiting period. • Perks include flexible work model including an annual stipend for teleworking and professional development, employee recognition opportunities (including gift cards and discount programs), weeklong agency closures (summer and winter), and a day off for your birthday. At SimpsonScarborough, we believe diversity, equity, inclusion, and belonging are central to our core values, cultural norms, and critical to our long-term success. We believe this work is a continual effort that requires consistency, intentionality, vulnerability and accountability for ourselves and others. Through our efforts we strive to make impact in our work, in our workplace and in our industry. SimpsonScarborough is an equal opportunity employer. We have a strict anti-harassment policy and a no tolerance non-discrimination policy. We welcome employees of all backgrounds regardless of nationality, race, religion, gender identity, veteran status, and all characteristics protected by state and federal law. #J-18808-Ljbffr Remote Skills: Advertising, Analysis Skills, Best Practices, Brand Marketing (Branding), Business Development, Change Management, Channel Marketing, Channel Strategies, Communication Skills, Custom Media, Detail Oriented, Digital Media, Establish Priorities, Graphic Design, Higher Education, Industry Standards, Marketing, Marketing Campaign, Metrics, Microsoft Office, Organizational Skills, Presentation/Verbal Skills, Problem Solving Skills, Project Management Software, Project Planning, Social Media, Social Media Marketing, Strategic Planning, Time Management, Videoconferencing Software, Writing Skills About the Company: SimpsonScarborough