SBH Fashion

Lead ecommerce and performance marketing operations to drive digital growth and innovation. | 10+ years in consumer ecommerce brands with team management and digital marketing expertise. | Job Title: Senior Director / VP of Performance The Senior Director / VP of Performancel is someone who can be both an analytical and creative leader, intellectually curious and results-oriented to successfully drive the brand’s growth and digital strategy. In this high-visibility role, you will have wide-ranging ownership of all strategy and tactics aimed at driving business growth, with a special focus on growth marketing and digital performance. Key KPIs include: site traffic, revenue, customer acquisition, CAC, and ROAS. Responsibilities • Establish brand’s immediate and long-term Ecommerce vision, strategy, and tactical plan. • Lead daily management of all Ecommerce and Performance Marketing operations to drive digital growth and innovation across functional areas including growth marketing, retention marketing, site performance and UX, SEO and customer service. • Develop a metric and KPI based performance framework to measure success of Ecommerce business over time. Monitor KPIs and provide reporting to cross-functional partners on Ecommerce performance and identify opportunities for optimization. • Develop and manage monthly Ecommerce P&L to reach aggressive, yet profitable, growth targets. • Identify and execute performance marketing strategies to drive customer acquisition including email acquisition, paid social, paid search, display, affiliate and influencer campaigns. • Identify and execute retargeting and retention marketing strategies to optimize existing customer or brand awareness including paid media and referral campaigns. • Manage and optimize site operations and merchandising including product set-up, tagging, on-site SEO optimizations and UX to drive conversion and best-in-class site experience. • Oversee the testing and improvement of campaign creative, copy, and audience targeting to ensure campaign optimization; manage and optimize channels to hit sales targets effectively and efficiently. • Manage external vendors, agencies and tech requirements to develop and enhance Ecommerce business and overall tech stack. • Partner closely with cross-functional teams to ensure proper messaging, timing and execution of campaigns across all channels. • Research industry trends and opportunities to set the company at the forefront of digital landscape. Qualifications • 10+ years of experience in consumer e-commerce brands. • Proven track record of leading and scaling digital performance marketing initiatives. • Ability to lead, develop, and grow happy teams. At least 5+ years of team management experience across digital, creative, and brand marketing teams. • Experience creating and implementing an e-commerce roadmap, as well as leading internal and external partners in the execution of the roadmap. • Proven ability to vet, onboard, and manage external development agencies with a strong understanding of ecommerce funnels, UX fundamentals as well as design, and web technologies. • E-commerce and paid advertising forecasting and budget management experience. • Ability to thrive within a fast-paced startup environment, balance competing priorities, and create structure and processes. Must also have a willingness to get your hands dirty and execute. • In-depth knowledge of Google Analytics, Google AdWords, Social Media Advertising, Affiliate Programs and email marketing tools. Salary $200,000-$250,000 + 20% Bonus

Lead design and brand strategy, manage creative teams, oversee production processes, and maintain client relationships for beauty and CPG brands. | Senior-level experience in art direction, brand building, print production knowledge, client management skills, and leadership in creative teams. | Job Title: Agency Art Director- Beauty / CPG IDEA & BRAND BUILDING • Demonstrates design leadership in collaborative brainstorms (e.g. bringing meaningful ideas & stimulus, sketches, positive team encouragement, building on others ideas). • Understands & contributes to the development of a strategic brand positioning: consumer profiles, brand positioning, brand stories, brand architecture, brand character, tone or voice, visual spaces & and ensure strategic intent is met throughout the design process. • Able to visualize strategic intent (bring information to life in a clear and meaningful way. • Understands & contributes to the development of brand identity systems and leads brand guideline development. • Provide inspiration and direction to ensure high quality execution from a team that brings to life a creative brief, co-developed with the Creative Director. • Review and curate design directions from the team, and make recommendations to the Creative Director. • Be a category thought leader (stay in the know on category developments, competitive news, trends and opportunities) & share knowledge. • Lead team critiques individuality and in partnership with Creative Director. • Develop and prepare presentations. • Independent ownership of specified projects or brands at an initiative level (asks for input and guidance where appropriate or at major milestones). • Demonstrates problem solving & design thinking to deliver quality solutions every time. DESIGN EXECUTION • Contributes advanced design skills across projects (typography, layout, color, etc.) with a focus on expanding skill set into new categories, brands or aesthetics. • Takes ownership over the quality of the team contributions. • Demonstrates quality aesthetic with a high taste level and can locate and curate outside resources (photographers, illustrators, typographers). • Reviews and checks work before work leaves the studio in partnership with Creative Director. PRODUCTION • Full understanding of print production processes & category specific print technologies. • Lias with PPM, Production Manager and Senior Designer at key approval milestones to ensure quality. Professional Contribution ADMINISTRATIVE • Partner to develop initiative timelines and resourcing for projects with Creative Director and PM. • Ensure that files & inputs collected by PM meet the project needs before the projects starts. • Ensures jobs & job parts are up to date in project management system in partnership with PM. • MANAGEMENT • Lead project-related design conversations with clients. • Manage client relationship on an initiative level, beyond initial briefing. • Confirm brief, scope and deliverables with client. • Aware of full client structure and actively cultivating relationships with client group. • Participate in client presentations and collaboratively develop a recap next steps with Creative Director or PM. PROCESS • Pro-actively monitor and improve the design process • Executional filter between JR, Designer, Sr Designer before sharing with Creative Director and Strategist • Where appropriate, delegate AD tasks and responsibilities to team members to optimize use of resources • Understand/internalize clear scope and deliverables based on client briefs, partner to assign tasks to accomplish deliverables • Fluent in industry, category and professional terminology TEAM • Provide on-the-job guidance and training for designers within project teams. • Looks for opportunities to contribute to broader team development (sharing inspiration, knowledge, technology, etc.). • Responsible for bringing in Creative Director at key junctures for input and approvals. STUDIO • Personally contribute and encourage others to contribute to knowledge sharing with local and international offices. • Identify or seed opportunities for providing more services to clients. • Provide on-the-job guidance and training for directors and designers within project teams. Contribute to organizational knowledge of the client and its markets by regularly sharing insights gained during projects. • Build desired culture and professionalism through leading by example. Salary $120,000 + Bonus