SaltyCloud

Own and scale organic channels, lead and develop content teams, and innovate in search engine optimization including AI-driven methods. | Proven track record of significant organic traffic growth, experience managing content teams, and familiarity with SEO, GEO, and AEO strategies. | About the Role We're building a content engine that educates, engages, and converts—and we need a leader to own it. As Content Marketing Manager, you'll take full ownership of our organic channels (search, social, email) and drive sustainable traffic growth through smart strategy and relentless experimentation. This is a role for someone who doesn't wait to be told what to do. You'll inherit an existing team and content operations workflow, but your job is to evolve both—scaling the team as needed, rethinking processes, and finding innovative ways to produce high-quality, value-driven content that people actually want to consume. We're looking for someone genuinely excited about where content is headed: someone who sees AI, data analytics, and emerging search behaviors as opportunities to move faster and smarter. You'll lead our SEO strategy while also pioneering our approach to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) as the search landscape evolves. If you're a self-starter who's grown organic traffic 4x+ elsewhere, thrives with autonomy, and gets energized by building systems that scale—we want to talk. What You'll Be Doing Own all organic channels end-to-end — search, social, and email, with full accountability for traffic growth and engagement Lead and scale the content team — inherit an existing team of writers and strategists, then hire, onboard, and develop additional talent as needed to meet demand Drive SEO, GEO, and AEO strategy — achieve and maintain strong keyword rankings, grow organic traffic, and stay ahead of how AI is reshaping search and discovery Evolve content operations — inherit existing workflows and make them better, leveraging AI and automation to increase velocity while maintaining quality Build systems for content at scale — design and implement processes for refreshing and evolving content over time, including planning (and potentially developing) automation tools with contractor support Create high-value content assets — produce strategic resources that support demand generation and move prospects through the funnel Shape our content strategy — ensure comprehensive editorial coverage across key themes and audience segments, identifying gaps and opportunities for growth Expand into new formats and channels — explore and develop video, audio, webinars, podcasts, and interactive content to reach audiences beyond written content What We're Looking For Proven organic growth results — you've driven 4-8x+ traffic growth and can walk us through how you did it Self-directed and autodidactic — you take ownership, figure things out, and don't need to be managed closely Excited about AI and the future of search — you see GEO, AEO, and AI-assisted content production as opportunities, not threats Data-driven decision maker — you use analytics to inform strategy, not just report on it; comfortable with tools like HubSpot, GA4, Looker, and SEMrush, and always open to learning new ones Editorial leadership experience — you've managed content teams and high-volume operations Systems thinker — you build repeatable processes and know how to scale without sacrificing quality GRC/cybersecurity adjacent experience — familiarity with information security, cybersecurity, governance, risk, and compliance topics is a strong plus Eye for detail and quality — you know what good content looks like and hold yourself and your team to high editorial standards Strong communication skills — can translate strategy into clear briefs and actionable feedback Why You'll Love It Here SaltyCloud itself is a product, one that we iterate on. We're dedicated to designing a company culture that represents each one of our employees and promotes our well-being as humans. Compensation: $96K–$146K base salary + 10% target bonus Medical, dental, and vision insurance Generous PTO and remote-first work policy Stock options Purpose-driven mission — contribute to building tools that protect institutions shaping the future Growth-focused environment — be part of a growing team where your work has direct impact and visibility Collaborative team — work alongside people who value creativity, accountability, and innovation About SaltyCloud SaltyCloud is a mission-driven cybersecurity company helping complex organizations manage governance, risk, and compliance without the chaos. Our platform, Isora GRC, is the collaborative GRC Assessment Platform built for security teams. With Isora, teams run assessments, manage vendor and asset inventories, maintain a live risk register, and produce audit-ready reports in one shared workspace. The result is stronger security programs, clearer visibility into risk, and faster collaboration across teams. We primarily serve higher education, state and local government, academic medical centers, and financial services. Born in the security office at The University of Texas at Austin, we remain deeply connected to the communities we serve. As a Public Benefit Corporation, we are committed to building a sustainable and ethical business that balances purpose with profit. Our mission is to empower security teams to turn risk into opportunity by simplifying complex processes, delivering actionable insights, and making collaboration central to risk management. Our Hiring Philosophy We know that great work comes from great and inclusive teams. At SaltyCloud, we specifically look for individuals with varying strengths, skills, backgrounds, and ideas. We believe this gives us a competitive advantage to serve our customers better and helps us all grow as individuals. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, veteran status, and any other status. SaltyCloud is proud to be an Equal Opportunity Employer.