Reolink

Lead product launch execution and growth strategies across retail channels with data-driven optimization. | Bachelor's degree and 3-7 years retail account or GTM management experience, preferably in consumer electronics and with major retailers. | Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions. Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most. About the Role Reolink is a fast-growing global smart security and consumer technology brand focused on delivering innovative camera and smart home solutions. We are looking for a Retail Go-To-Market Manager to accelerate growth across major North American retail channels. This role is ideal for someone who understands how consumer electronics brands win at retail — including product launches, merchandising, promotions, digital shelf execution, retail media performance, and sell-through optimization. The ideal candidate has experience working with retailers such as Best Buy, Costco, Walmart, Target, Home Depot, Amazon, or similar consumer electronics channels. Key Responsibilities Retail Go-To-Market Execution - Own end-to-end product launch execution across North American retail partners. - Coordinate launch timelines, content readiness, marketing assets, inventory availability, and promotional plans. - Partner with sales teams and retail buyers to support new item introductions and category growth. - Work with international teams to ensure successful execution. Retail Partner & Channel Growth - Support business growth across retail and online channels. - Collaborate with merchandising, marketing, and category teams. - Execute product launches, promotions, retail media programs, seasonal campaigns, and in-store initiatives. - Build strong retailer relationships. Digital Shelf & Retail Marketing Optimization - Optimize retailer product pages to maximize conversion. - Improve titles, images, videos, enhanced content, messaging, reviews, and competitive positioning. - Monitor performance and recommend improvements. Sales Performance & Business Analytics - Analyze retail performance and identify growth opportunities. - Track revenue, sell-through, units, conversion rate, traffic, ROAS, promotions, and category performance. - Convert insights into business recommendations. Competitive & Category Insights - Monitor competitors, market trends, pricing strategies, and category movements. - Recommend improvements for product positioning, pricing, promotions, and assortment. Cross-Functional Leadership - Partner with Sales, Product Management, Marketing, Operations, Supply Chain, and Global HQ. - Act as the bridge between product strategy and retail execution. Qualifications Required Experience - Bachelor’s degree in Business, Marketing, Product Management, or related field. - 3–7 years experience in: Retail account management Channel marketing Retail marketing Category management Go-to-market management Consumer electronics - Experience with Best Buy, Amazon, Walmart, Costco, Target, Home Depot, or other national retailers strongly preferred. Preferred Skills - Understanding of retail launches, promotions, retail media, digital shelf, merchandising, and sell-through. - Strong analytical ability. - Excel, Power BI, Tableau, or retailer analytics experience preferred. - Strong project management and communication skills. Ideal Candidate Profile You: ✓ Understand how products win on the retail shelf and digital shelf ✓ Balance strategy, execution, and analytics ✓ Enjoy working with retailers and cross-functional teams ✓ Use data to improve performance ✓ Have passion for consumer technology and smart home innovation Pay Range $85,000—$95,000 USD

Execute PR strategies and coordinate marketing initiatives to increase brand visibility across North America. | 2-4 years marketing, PR, or social media experience with strong organizational and communication skills; tech brand experience a plus. | Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions. Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most. Job Summary: The Marketing & PR Coordinator supports the development and execution of integrated public relations and marketing initiatives across the North American region. This role is responsible for coordinating PR campaigns, managing media assets, supporting events and activations, and maintaining organized systems for tracking performance and materials. The ideal candidate is highly organized, detail-oriented, and proactive, with the ability to collaborate cross-functionally and contribute to brand visibility and campaign success. Key Responsibilities: Execute public relations strategies and tactical plans that support brand objectives across North America Track, manage, and coordinate edits, approvals, and distribution of press materials, including media kits Coordinate PR activations and manage event logistics, including press events, marketing launches, product demonstrations, and promotional campaigns Manage the North American marketing sample program, including ordering, inventory tracking, shipping, and distribution for promotional use Serve as the first point of contact for inbound media and partnership inquiries, vetting opportunities and routing as appropriate Monitor media coverage and utilize PR tools to track, analyze, and report on campaign performance and effectiveness Maintain and organize PR resources, including press lists, media kits, budgets, meeting notes, and internal documentation Ensure consistent brand messaging and communication across all PR and marketing touchpoints Provide cross-functional support to social media, content, copywriting, and broader marketing initiatives as needed Qualifications: 2-4 years of experience in marketing, PR, social media, or related fields Strong organizational and communication skills Ability to manage multiple projects and timelines simultaneously Detail-oriented with strong follow-through Previous experience with consumer electronics, tech, and/or lifestyle brand is a plus, but not required Familiarity with the following software and applications is a plus, but not required: Google Workspace, Cision, Muck Rack, WeCom Comfortable operating in a global organization with HQ collaboration Pay Range $75,000—$90,000 USD