Purpose Brands Intermediate, LLC

Lead and execute comprehensive market research to inform brand, product, and market strategy across multiple consumer brands. | Requires 5+ years in market research with strong qualitative and quantitative skills, vendor management experience, and excellent communication abilities. | We are seeking a Research and Insights Manager to advance how Purpose Brands understands its customers, categories, and long-term growth opportunities. This is a hands-on market research role that will serve as the primary insights partner for our emerging brands—The Bar Method and Waxing the City—while also providing ad-hoc research support on our flagship brands, Orangetheory Fitness and Anytime Fitness. You will design, execute, and translate primary and secondary research to guide brand, audience, product, and market strategy across a multi-brand portfolio. You will act as a true full-stack researcher: scoping business questions with stakeholders, choosing the right methodology, and personally executing projects—from survey design and analysis to moderating qualitative sessions. You will act as a strategic consultant to marketing, product, and operations teams, monitoring brand health, sizing opportunities, and keeping a pulse on category and competitive trends. Success requires strong analytical rigor across both qualitative and quantitative methods, sound judgment, and the ability to translate complex findings into clear, practical guidance for leaders across the organization. Purpose/Impact: (Duties & Essential Functions) Serve as the primary insights partner for The Bar Method and Waxing the City, supporting audience understanding, brand performance, positioning, and market dynamics; provide ad-hoc research partnership on Orangetheory and Anytime Fitness projects as needed. Lead the scoping, design, and execution of market research across the portfolio—ad hoc, foundational, syndicated, brand tracking, and partner-led studies. Design and field quantitative research (segmentation, brand health, concept and message testing, pricing, U&A) and translate results into actionable recommendations. Plan and personally moderate qualitative research, including focus groups and in-depth interviews (IDIs), synthesizing findings into clear narratives for stakeholders. Analyze and synthesize third-party and syndicated research to identify category trends, white space, and brand-specific opportunities that inform product, marketing, and market strategy. Monitor brand and category performance over time, surfacing shifts in consumer behavior, competitive activity, and market conditions that carry strategic implications. Manage external research vendors and partners, scoping, budgeting, and quality control, to extend the team's capacity across multiple brands. Translate insights into compelling deliverables and presentations that drive decisions among marketing, product, operations, and franchise leadership. Partner cross-functionally to embed a consistent, evidence-based approach to understanding consumers across the brand portfolio. Strengths and Background Bachelor's degree in Business, Marketing, Market Research, Social Sciences, Statistics, or a related field. 5+ years of experience in market research or consumer insights, on either the client or agency/supplier side. Proficiency in both qualitative and quantitative research methods, with the ability to select and apply the right approach to a given business question. Hands-on qualitative experience, ideally including moderating focus groups and/or conducting in-depth interviews (IDIs), along with discussion guide design and synthesis. Strong quantitative skills, including survey design, questionnaire logic, and the ability to conduct advanced statistical analyses (e.g., regression, correlation, significance testing) and turn data into clear, actionable insights. Experience managing external research vendors and partners, including scoping and budget oversight. Excellent communication, storytelling, and presentation skills, with a proven ability to translate research into strategic action for non-technical audiences. Demonstrated success supporting cross-functional initiatives in complex or multi-brand organizations. Highly organized, with strong project management skills and the ability to juggle multiple brands and studies simultaneously. Experience in fitness, hospitality, franchising, retail, or other multi-brand/consumer organizations is a plus. Preferred Strengths and Background Familiarity with survey platforms (e.g., Qualtrics, SurveyMonkey) and syndicated/third-party research sources (e.g., Mintel, YouGov, Numerator, or similar). Experience with statistical or analysis tools such as SPSS, R, Python, or Excel-based analysis. Proficiency in data visualization and reporting tools (e.g., Tableau, Power BI). Familiarity with brand health tracking, segmentation, and customer journey frameworks. Comfort working across brands at different stages of maturity, from emerging concepts to established franchises. Why Join Us Shape strategy across a diverse portfolio of consumer brands—from boutique fitness to personal care—with real ownership of the research agenda. Own end-to-end research on emerging brands where your insights directly influence growth decisions. Collaborate with passionate teams across multiple brands and functions. Drive meaningful change through consumer insights and evidence-based strategy. Work in a culture that values collaboration, growth, and customer obsession. Salary Range: $95k - $110k What’s in it for you? We offer a competitive salary along with exceptional benefits such as: Medical, Dental and Vision Coverage Hybrid Work Environment Life and Disability Insurance Unlimited Time off + Paid Holidays Flexible Friday's between Memorial Day and Labor Day 401(K) Savings Plan Matching at 4% 10 Coaching and Therapy sessions Mental Health Benefits Brand Discounts & Reimbursements In-house workout facilities Professional Development Opportunities Team Building, Employee Engagement Activities & so much more WORK SCHEDULE Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices: Remote optional: Fridays On-site days: Mondays, Tuesdays, Wednesdays and Thursdays DIVERSITY, EQUITY, AND INCLUSION STATEMENT Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. EEO STATEMENT Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated. Purpose Brands, LLC is here to make personal health and wellness accessible for people worldwide. The company holds the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. With a world-class franchise operating model and suite of services that help its portfolio brands accelerate growth and deliver exceptional member experiences, Purpose Brands is best positioned for rapid expansion and to capture a strong market share in the global wellness industry. Enhance the health, prosperity, and overall well-being of franchisees, consumers, and employees through purpose-driven products and experiences. Empowering individuals and communities to live healthier, more vibrant lives. People. Purpose. Performance. Play.

Lead architecture and optimization of Martech web platform, CRM integrations, and growth strategies. | 6+ years in Martech or digital experience roles with expertise in web platforms, CRM integrations, and tracking systems. | Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, and The Bar Method, is seeking a Martech Solutions Architect to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture. Purpose Brands is a global leader in health and wellness franchising, with a growing portfolio of wellness concepts. We are investing in a modern, scalable digital platform to power customer acquisition, engagement, and long-term member value across all brands. We are seeking a Martech Solutions Architect to own the technical strategy and architecture behind our web platform, lead journey, CRM integrations, and CRO optimization efforts. This role sits at the intersection of Product, Digital Marketing, and Analytics, and is responsible for ensuring our Martech ecosystem is cohesive, performant, and optimized for growth. You will lead the architecture and evolution of our web-to-CRM funnel, while also owning key external partnerships (Webflow engineering, lifecycle marketing platforms, and data infrastructure providers). Purpose/Impact: (Duties & Essential Functions) Web Platform Architecture & Optimization Own Martech architecture for our web platform built on Webflow, in partnership with an external engineering team. Define and enforce standards for performance, scalability, and extensibility across all brand websites. Partner with Product and Digital Marketing to enable rapid iteration of landing pages, offers, and experiences. CRO & Experimentation Lead A/B testing and experimentation strategy using Webflow Optimize. Establish experimentation frameworks, governance, and best practices across brands. Identify funnel drop-offs and implement data-driven optimizations to improve conversion rates. Lead Journey & Lifecycle Orchestration Architect and optimize the full lead journey from first visit through conversion and lifecycle engagement. Own integration and usage strategy for Iterable to power automated consumer journeys. Partner with Digital Marketing to improve lead capture, segmentation, personalization, and engagement strategies. CRM & Data Integration Design and maintain integrations between web experiences, lead capture systems, CRM, and downstream platforms. Ensure real-time, reliable flow of lead data across systems to support speed-to-lead and personalization. Define data models and event structures that support both marketing execution and analytics. Tracking, Tagging & Data Infrastructure Own client-side tracking strategy via Google Tag Manager. Partner on server-side tracking architecture using RudderStack. Ensure clean, consistent event tracking and attribution across all digital touchpoints. Collaborate with Analytics to enable accurate reporting and actionable insights. Cross-Functional Strategy & Performance Partner closely with Product, Digital Marketing, and Analytics to: Define KPIs across the lead funnel Track and interpret performance Prioritize optimization opportunities Translate growth strategies into scalable technical solutions. Vendor & Partner Management Own and oversee key Martech partnerships, including: External Webflow engineering team Iterable platform and contract Data and tracking partners (e.g., RudderStack) Ensure vendors are delivering against expectations for quality, speed, and cost efficiency. Drive accountability, roadmap alignment, and continuous improvement across partners. Strenghts and Background 6+ years in Martech, Solutions Architecture, or Digital Experience roles. Deep experience with modern web platforms and CMS (strong preference for Webflow or similar). Hands-on experience with: Google Tag Manager (client-side tracking) Server-side/event streaming concepts (e.g., RudderStack) Lifecycle marketing platforms (e.g., Iterable) Strong understanding of: Lead funnel optimization & CRO Event tracking and attribution models CRM integrations and data flows Experience working with external development partners and SaaS vendors. Ability to translate business goals into technical architecture and execution plans. What Success Looks Like Measurable improvements in conversion rates across web funnels Increased speed and reliability of lead flow into CRM and lifecycle systems Scalable experimentation program driving continuous CRO gains Clean, trusted data powering decision-making across Product, Marketing, and Analytics High-performing vendor ecosystem aligned to business goals Why This Role Matters This role is central to building a modern, scalable growth engine across Purpose Brands. You will directly impact how millions of prospective members discover, engage with, and convert across our portfolio — while shaping the technology foundation that powers it all. Why You’ll Love This Role You’ll be the go-to architect of our digital lead journey — helping to shape the technology stack that fuels customer growth and drives measurable marketing impact. Join a collaborative, growth-minded team where your work has immediate visibility and strategic value. Salary Range: $171k - $181k What’s in it for you? We offer a competitive salary along with exceptional benefits such as: Medical, Dental and Vision Coverage Hybrid Work Environment Life and Disability Insurance Unlimited Time off + Paid Holidays Fridays off between Memorial Day and Labor Day 401(K) Savings Plan Matching at 4% 10 Coaching and Therapy sessions Mental Health Benefits Brand Discounts & Reimbursements In-house workout facilities Professional Development Opportunities Team Building, Employee Engagement Activities & so much more WORK SCHEDULE Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices: Remote optional: Fridays On-site days: Mondays, Tuesdays, Wednesdays and Thursdays DIVERSITY, EQUITY, AND INCLUSION STATEMENT Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. EEO STATEMENT Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated. Purpose Brands, LLC is here to make personal health and wellness accessible for people worldwide. The company holds the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. With a world-class franchise operating model and suite of services that help its portfolio brands accelerate growth and deliver exceptional member experiences, Purpose Brands is best positioned for rapid expansion and to capture a strong market share in the global wellness industry. For more information, visit https://www.linkedin.com/company/purpose-brands-llc/posts/?feedView=all Enhance the health, prosperity, and overall well-being of franchisees, consumers, and employees through purpose-driven products and experiences. Empowering individuals and communities to live healthier, more vibrant lives. People, purpose, performance, play