Moonbug Entertainment

Develop and execute strategic marketing initiatives to drive brand awareness and engagement for CoComelon. | 3+ years marketing experience, strong digital marketing focus, brand management skills, project management, data analysis, and passion for children's entertainment. | Thank you for considering the Brand Marketing Manager role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids' entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits. Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. This role will report ON-SITE in our Los Angeles Office 5 days a week. The Role We have an exciting new opening for a Brand Marketing Manager within the Brand Team at Moonbug, supporting our ultimate preschool powerhouse, CoComelon! As the undisputed #1 kids show on Netflix and the most-viewed franchise on YouTube globally, CoComelon is rapidly expanding from its flagship animated nursery rhyme roots into a massive multi-format universe. In this role, you will steer a global pop-culture phenomenon that now encompasses the hit Netflix original CoComelon Lane, our groundbreaking new live-action series The Melon Patch, the blockbuster CoComelon Playdates partnership with Sanrio, and an highly anticipated upcoming theatrical feature film. If you are a passionate marketer, ready to drive a world-class entertainment ecosystem across streaming, live-action, and the global big screen, we want you on our team. As a Brand Marketing Manager for Cocomelon at Moonbug Entertainment, you will be responsible for assisting the development and execution of strategic marketing initiatives to drive brand awareness, audience engagement, and consumer loyalty for the Cocomelon brand. You will collaborate closely with cross-functional teams to develop and implement marketing campaigns across various channels, ensuring consistent brand messaging and a strong market presence. Your creativity, strategic thinking, and passion for children's entertainment will contribute to the growth and success of the Cocomelon brand. Responsibilities: • Develop and execute comprehensive brand marketing strategies and campaigns for CoComelon, aligning with overall brand objectives and business goals. • Conduct market research and analyze consumer insights to identify target audience demographics, behaviors, and preferences. • Collaborate with creative teams to develop compelling and engaging marketing assets, including digital content, videos, social media campaigns, and promotional materials. • Implement and oversee marketing initiatives across various channels, including digital advertising, social media, email marketing, influencer partnerships, PR, and events. • Collaborate with licensing and merchandising teams to develop and execute brand extension strategies, ensuring brand consistency across product lines. • Monitor and analyze marketing campaign performance, leveraging data and analytics to measure success, identify areas for improvement, and make data-driven recommendations. • Stay up-to-date with industry trends, competitive landscape, and emerging marketing opportunities, providing insights and recommendations to enhance brand positioning and market presence. • Develop and maintain relationships with key partners, agencies, and vendors to support marketing initiatives and secure strategic partnerships. Requirements • You have 3+ years' experience in a marketing role or brand strategy role with a strong focus on digital marketing. • Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus. • Experience in brand marketing, preferably within the children's entertainment or relevant kids' IP or brand. • Strong understanding of brand management principles, marketing strategies, and consumer behavior and experience in developing and executing successful marketing campaigns across multiple channels, including digital, social media, and traditional advertising. • Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. • Solid analytical skills, with the ability to interpret data, derive insights, and make data-driven decisions. • Creative thinking and problem-solving abilities, with a track record of innovative marketing initiatives. • Strong collaboration skills, with the ability to work effectively with cross-functional teams and external partners. • Exceptional communication and presentation skills, with the ability to articulate ideas and strategies clearly and persuasively. • Passion for children's entertainment and a deep understanding of the target audience. • Ability to adapt to a rapidly changing environment and manage multiple stakeholders. Benefits • Base Compensation Range: 90,000 - 120,000 • Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k) • Life Insurance (Basic, Voluntary & AD&D) • Paid Time Off (Vacation, Sick & Public Holidays) • Family Leave (Maternity, Paternity) • Short Term & Long Term Disability • Training & Development • Free Food & Snacks • Wellness Resources • and more! At Moonbug Entertainment, we are committed to creating an inclusive and diverse work environment. We believe that diversity enriches our workplace and enhances our ability to innovate and connect with audiences around the world. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Moonbug Entertainment is dedicated to fostering a culture where everyone feels valued, respected, and empowered to bring their unique perspectives and talents to the table. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application and interview processes. Join us and be a part of a team that celebrates creativity, collaboration, and the power of diverse voices.

Develop and execute brand marketing strategies and campaigns to drive awareness and loyalty, collaborating with cross-functional teams across multiple channels. | Bachelor's degree and 3+ years marketing or brand strategy experience with digital focus, strong brand management understanding, and passion for children's entertainment. | Thank you for considering the Brand Marketing Manager role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits. Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. This role will report ON-SITE in our Los Angeles Office 5 days a week. The Role We have an exciting new opening for a Brand Marketing Manager within the Brand Team at Moonbug, supporting our ultimate preschool powerhouse, CoComelon! As the undisputed #1 kids show on Netflix and the most-viewed franchise on YouTube globally, CoComelon is rapidly expanding from its flagship animated nursery rhyme roots into a massive multi-format universe. In this role, you will steer a global pop-culture phenomenon that now encompasses the hit Netflix original CoComelon Lane, our groundbreaking new live-action series The Melon Patch, the blockbuster CoComelon Playdates partnership with Sanrio, and an highly anticipated upcoming theatrical feature film. If you are a passionate marketer, ready to drive a world-class entertainment ecosystem across streaming, live-action, and the global big screen, we want you on our team. As a Brand Marketing Manager for Cocomelon at Moonbug Entertainment, you will be responsible for assisting the development and execution of strategic marketing initiatives to drive brand awareness, audience engagement, and consumer loyalty for the Cocomelon brand. You will collaborate closely with cross-functional teams to develop and implement marketing campaigns across various channels, ensuring consistent brand messaging and a strong market presence. Your creativity, strategic thinking, and passion for children's entertainment will contribute to the growth and success of the Cocomelon brand. Responsibilities: Develop and execute comprehensive brand marketing strategies and campaigns for CoComelon, aligning with overall brand objectives and business goals. Conduct market research and analyze consumer insights to identify target audience demographics, behaviors, and preferences. Collaborate with creative teams to develop compelling and engaging marketing assets, including digital content, videos, social media campaigns, and promotional materials. Implement and oversee marketing initiatives across various channels, including digital advertising, social media, email marketing, influencer partnerships, PR, and events. Collaborate with licensing and merchandising teams to develop and execute brand extension strategies, ensuring brand consistency across product lines. Monitor and analyze marketing campaign performance, leveraging data and analytics to measure success, identify areas for improvement, and make data-driven recommendations. Stay up-to-date with industry trends, competitive landscape, and emerging marketing opportunities, providing insights and recommendations to enhance brand positioning and market presence. Develop and maintain relationships with key partners, agencies, and vendors to support marketing initiatives and secure strategic partnerships. You have 3+ years’ experience in a marketing role or brand strategy role with a strong focus on digital marketing. Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus. Experience in brand marketing, preferably within the children's entertainment or relevant kids’ IP or brand. Strong understanding of brand management principles, marketing strategies, and consumer behavior and experience in developing and executing successful marketing campaigns across multiple channels, including digital, social media, and traditional advertising. Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Solid analytical skills, with the ability to interpret data, derive insights, and make data-driven decisions. Creative thinking and problem-solving abilities, with a track record of innovative marketing initiatives. Strong collaboration skills, with the ability to work effectively with cross-functional teams and external partners. Exceptional communication and presentation skills, with the ability to articulate ideas and strategies clearly and persuasively. Passion for children's entertainment and a deep understanding of the target audience. Ability to adapt to a rapidly changing environment and manage multiple stakeholders. Base Compensation Range: 90,000 - 120,000 Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k) Life Insurance (Basic, Voluntary & AD&D) Paid Time Off (Vacation, Sick & Public Holidays) Family Leave (Maternity, Paternity) Short Term & Long Term Disability Training & Development Free Food & Snacks Wellness Resources and more! At Moonbug Entertainment, we are committed to creating an inclusive and diverse work environment. We believe that diversity enriches our workplace and enhances our ability to innovate and connect with audiences around the world. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Moonbug Entertainment is dedicated to fostering a culture where everyone feels valued, respected, and empowered to bring their unique perspectives and talents to the table. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application and interview processes. Join us and be a part of a team that celebrates creativity, collaboration, and the power of diverse voices.

Manage and optimize paid and social media campaigns, develop media plans, coordinate with creative and analytics teams, and report on campaign performance. | Bachelor's degree, 4+ years in paid or social media marketing, proficiency with campaign management and analytics tools, strong organizational and communication skills. | Thank you for considering the Media Strategy & Operations Manager role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids' entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits. Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. This role reports onsite in our Los Angeles, CA office full time. The RoleThe Media Strategy and Operations Manager will oversee the end-to-end execution of paid media and social media campaigns, working closely with marketing, creative, and analytics teams. This role requires a strategic thinker with a hands-on approach to campaign management and a passion for staying ahead in the ever-evolving digital media landscape. Do you have experience building a good rapport with clients and are you able to think outside the box? Join us at Moonbug! ResponsibilitiesCampaign Management: Develop, implement, and manage paid media and social media campaigns across platforms such as Google Ads, Instagram, TikTok, Meta, etc. Monitor, analyze, and optimize campaign performance to achieve KPIs such as ROI, CTR, and engagement rates. Media Planning & Strategy: Collaborate with the marketing team to create media plans that align with brand goals and target audience insights. Identify and recommend new paid and social media opportunities to expand reach and impact. Demonstrate a proactive and innovative mindset, thinking outside the box to develop and execute creative strategies that achieve and exceed marketing goals. Operations & Workflow Optimization: Ensure campaigns are launched on time and within budget by maintaining streamlined processes and communication. Manage relationships with media platforms and clients. . Reporting & Analysis: Provide detailed reports on campaign performance, insights, and actionable recommendations. Use analytics tools such as Google Analytics, Meta Business Suite, and third-party platforms to measure success. Collaboration & Leadership: Partner with creative teams to ensure ad assets are compelling and on-brand. Act as the subject matter expert for paid media and social, providing guidance to team members and stakeholders Stay up-to-date with industry trends, emerging technologies, and best practices in media planning and buying Requirements Bachelor's degree in Marketing, Communications, or a related field. 4+ years of experience in paid media or social media marketing Strong experience in social and programmatic media Proficiency in campaign management tools (e.g., Google Ads, Meta Ads Manager, etc.) and analytics platforms. Strong organizational skills and attention to detail, with the ability to manage multiple campaigns simultaneously. Excellent communication and interpersonal skills, with the ability to work cross-functionally. Passion for innovation in digital marketing and a proactive approach to learning new trends. Preferred Skills: Experience in the digital marketing Prior experience as a buyer or planner in the advertising space Certification in Google Ads, Google Ads Manager or other relevant platforms. Entertainment experience is a plus Benefits Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k) Life Insurance (Basic, Voluntary & AD&D) Paid Time Off (Vacation, Sick & Public Holidays) Family Leave (Maternity, Paternity) Wellness Resources and more!