Medical Recruitment Strategies

Lead consumer insights research and analysis to drive category-level business decisions in retail/CPG. | 7+ years in consumer insights with strong qualitative and quantitative research skills and ability to generate actionable insights. | Job Title: Consumer Insights Manager (Retail / CPG) – Remote (USA) Location: Remote (Anywhere in the United States) Schedule: Full-time, 40 hours/week (EST hours, flexible by time zone) Job Type: Contract / Full-Time Job Summary We are seeking an experienced Consumer Insights Manager to partner closely with Merchandising teams and drive category-level insights. This role is ideal for a highly analytical and strategic research professional who can translate complex data into actionable recommendations that influence business decisions. You will be responsible for leading both qualitative and quantitative research, leveraging secondary data sources and AI-driven tools to uncover insights related to customer behavior, product performance, and category opportunities. Key Responsibilities • Partner with merchandising teams to address category and subcategory business questions • Mine and synthesize insights from secondary research sources and analytics tools • Design and execute primary research (qualitative and quantitative), including surveys, focus groups, and ethnographic studies • Develop and manage research plans aligned with business objectives • Utilize a range of methodologies such as MaxDiff, TURF analysis, monadic testing, shop-alongs, and focus groups • Translate data into clear, compelling insights and deliver impactful presentations • Build and maintain AI-driven customer models to evaluate product and brand performance • Act as a subject matter expert in consumer research and category strategy • Collaborate with internal stakeholders and external research vendors Required Qualifications • 7+ years of experience in consumer insights, market research, or analytics • Strong expertise in both qualitative and quantitative research methodologies • Proven ability to analyze complex data and generate actionable insights • Excellent communication and storytelling skills • Experience working cross-functionally with business teams • Strong program management and organizational skills • Proficiency in Microsoft PowerPoint, Excel, and Word • Bachelor’s degree required Preferred Qualifications • Experience in Retail or Consumer Packaged Goods (CPG) industry • Experience working with market research tools such as Mintel, Kantar, Nielsen, or similar • Background working with or managing research vendors/agencies • Experience in large, matrixed organizations • Familiarity with AI-driven insights tools or advanced analytics platforms #NonVAX Pay: $85.00 - $90.00 per hour Work Location: Remote