Markwins Beauty Brands

Lead end-to-end product development and launch ensuring alignment with brand strategy and business goals. | Requires strategic thinking, creativity, trend awareness, project management, and cross-functional collaboration in product marketing. | Position Summary The Manager, Product Marketing will report to the AVP, Product Marketing and is responsible for leading the end-to-end development and launch of new and existing products, ensuring alignment with brand strategy, equity, and business objectives. This role oversees all aspects of the product development process, including concept creation, formulation, packaging, shade development, pricing, product copy, and cost management, while driving timely and successful product launches. The position requires a balance of strategic thinking, creativity, trend awareness, and strong project management capabilities to identify growth opportunities and execute innovative products that resonate with consumers and support brand growth. Essential Tasks, Duties, & Responsibilities • Conceptualize and brainstorm new products through meetings with the overall Marketing, R&D, Sourcing, and Manufacturing teams; also by attending trade shows and conducting competitive shopping and trend research. • Lead the briefing process for new product launches with internal cross-functional teams and external suppliers, assuring clear communication on spec sheets, benchmarks, and timelines. • Ensure progress of submissions until desired attributes and performance are achieved. • Work with R&D, Sourcing, and Operations to ensure timely submissions, approvals, testing, and troubleshooting any production issues. • Develop and maintain budgets, product volume forecast, and Cost of Goods targets. • Collaborate with the Brand Marketing team to ensure cohesive product presentation, packaging execution, and communication on the cosmetics wall. • Responsible for timely delivery of samples for retailer meetings, PR events, advertising, and communications development. • Develop and maintain pricing strategy for North America (US and Canada). • Liaise with the International team to ensure products are globally compliant. • Ensure brand message and product benefit points of difference are appropriately reflected in packaging copy and design. • Evaluate competitive new products and present comprehensive analysis. • Conduct product post-launch analyses for SKU rationalization and product assortment strategy • Present at internal sales and external retailer meetings. • Travel to factories and outside vendors (US and International) for development/shade matching/approval of new product concepts. • Field products and concepts through market research and solicit sales feedback to further improve product offering, concepts, and formulas. • Manage, coach, and develop product marketing talent. • Perform other assigned duties as needed and directed by management.

Lead and direct retail marketing initiatives to grow brand presence and optimize customer experience across channels. | Manage cross-functional teams to develop and execute strategic brand plans, analyze competitive landscape, and oversee marketing calendar and promotional activities. | Position Summary The Manager, Retail Marketing will report to the AVP, Brand Marketing and will be responsible for leading and directing the Markwins Beauty Brand in Marketing and Retail service activities among customers and prospects. This individual must understand the Brand, the consumers, the market, and the retail space, whereby utilizing this knowledge to manage and direct Marketing staff, internal, and external clients, collaborating with Sales, Merchandising, and Creative teams to support existing initiatives, needs, or new potential business. The Manager, Retail Marketing will lead in ensuring a consistent brand message, content, and voice is carried out across all communication platforms, including digital, to secure a strong brand presence in a highly competitive marketplace. The Manager, Retail Marketing will support Marketing and Retail Sales in a fast-paced, hands-on, growing cosmetic company with an indisputable reputation and entrepreneurial spirit. This person must possess excellent communication, organizational, multi-tasking and problem-solving skills. The Manager, Retail Marketing should have an aptitude to function within deadlines while working both independently and collaboratively as a part of a team. Essential Tasks, Duties, & Responsibilities • Work with the AVP, Brand Marketing to lead the brand in a global cross-functional team tasked with driving aggressive growth in the beauty & color cosmetics verticals. • Develop, implement, and measure strategic brand plans to maximize revenue by building long-term partnerships and optimize the customer experience with key retailers. • Analyze competitive landscape and promotional strategy to assess brand performance, capture best practices and suggest recommendations for on-going improvement. • Develop and execute 360-degree consumer-facing marketing plans inclusive of digital & social media advertising, promotional offers, coupons and breakthrough in-store presence. • Brief Product Development on new product ideas, sampling, and collateral required to meet consumer demand, retailers’ needs, and to elevate brand performance • Brief the Visual Marketing and Creative teams in the development of in-store, advertising, and digital merchandising and promotional materials, considering all touchpoints in the consumer’s journey. • Manage marketing calendar and cross-functional development and implementation of business/brand strategies for product introductions, promotions, pricing, communications, forecasting, and inventory management of brand portfolio • Liaison with International Team as needed. • Perform other assigned projects and functions as directed by management