Lumen Resources

Lead CRM and analytics efforts including marketing technology integration, customer data unification, business intelligence, audience segmentation, and marketing performance analysis. | Must have advanced SQL and Excel skills, experience with data strategy and customer activation, paid media expertise, and proficiency in Power BI, Tableau, or similar tools. | We’re looking for a Manager of CRM and Analytics who thrives in fast-moving, high-impact environments. This role is mostly remote that will require travel 1x/ month or 1x/ quarter and candidate must be Florida resident to be considered. What You’ll Do • Modernize marketing technology integrations by linking campaign platforms, journey orchestration tools, and workflow automation systems with centralized data assets to ensure consistency and agility across channels • Spearhead the design and rollout of a comprehensive customer data approach, creating a centralized environment that merges information from diverse sources into a unified profile. Establish consistent identifiers and governance practices to ensure every customer record reflects a complete, accurate view that can be activated across the business • Turn raw customer data into meaningful business intelligence by uncovering trends in demographics, behaviors, and attitudes that directly influence brand direction, campaign planning, and channel strategy • Build detailed audience groupings and enhance customer and prospect records using external data sources, while applying predictive techniques to sharpen personalization and outreach • Lead full-cycle marketing performance reviews by setting success metrics, building automated reporting and dashboards, applying attribution frameworks, and conducting ROI and funnel analysis, delivering a comprehensive view of results across paid, organic, social, programmatic, web, and email channels What We’re Looking For • Advanced SQL and Excel Experience • Experience with Data strategy, insights, and customer targeting/ activation • Experience with Paid Media • Experience with Power BI, Tableau or similar data visualization tools