Lockhern Digital

Manage and optimize Google Ads campaigns across multiple client accounts with strategic recommendations and reporting. | Strong experience managing Google Ads campaigns, agency experience preferred, advanced knowledge of Google Ads platforms, and strong analytical and communication skills. | Senior Paid Search Manager Lockhern Digital Location: Remote Employment Type: Full-time Compensation: $80,000–$100,000 annually About the Role Lockhern Digital is looking for an experienced Senior Paid Search Manager to help manage and grow a portfolio of client accounts. This role is ideal for someone who is highly skilled in Google Ads, comfortable managing multiple accounts, and able to combine strong campaign execution with clear performance analysis and strategic recommendations. The primary focus of this role will be hands-on campaign management, optimization, reporting, testing, and supporting client strategy. About Lockhern Digital Lockhern Digital is a growing performance marketing agency specializing in: • Paid search • SEO and AI search We work closely with our clients to deliver practical strategies, strong execution, and measurable business results. We are looking for someone who is proactive, detail-oriented, accountable, and comfortable working in a fast-paced agency environment. Key Responsibilities • Manage and optimize Google Ads campaigns across multiple client accounts. • Execute campaign strategies developed in collaboration with agency leadership and client teams. • Own day-to-day campaign execution, including: • Campaign builds and account restructures • Keyword research and search term analysis • Ad copy development and updates • Budget and bid management • Testing and ongoing optimization • Use Google Ads Editor to efficiently implement large-scale campaign changes. • Use automation tools, AI, and large language models to improve campaign management, analysis, and account workflows. • Monitor campaign performance and identify opportunities, risks, trends, and areas for improvement. • Translate performance data into clear insights, recommendations, and next steps. • Build and maintain reports, dashboards, and recurring performance summaries. • Provide internal teams with the insights and context needed to communicate effectively with clients. • Support or lead the performance portion of client calls. • Clearly communicate campaign results, strategies, testing plans, and recommendations. • Collaborate with team members across paid search, paid social, SEO, landing pages, and client strategy. Required Qualifications • Strong experience managing Google Ads campaigns. • Experience managing multiple client accounts simultaneously. • Agency experience is strongly preferred. • Advanced knowledge of: • Google Search • Google Shopping • Performance Max • Demand Gen • YouTube Ads • Conversion tracking • Strong working knowledge of Google Ads Editor. • Experience with: • Keyword research • Search term analysis • Bidding strategies • Audience targeting • Campaign structure • Budget management • Strong analytical skills and the ability to turn performance data into actionable recommendations. • Experience building reports and dashboards using Google Ads, Google Analytics 4, Looker Studio, or similar reporting tools. • Strong written and verbal communication skills. • Ability to manage deadlines, prioritize tasks, and work independently. • Strong attention to detail and a high standard for campaign accuracy. Preferred Experience • Experience using AI, LLMs, scripts, or automation tools within paid search workflows. • Experience supporting or leading client calls. • Experience managing both e-commerce and lead-generation accounts. • Experience with Google Merchant Center and product feed management. • Experience with Microsoft Ads. What Success Looks Like Success in this role means: • Client accounts are managed accurately, efficiently, and proactively. • Campaign builds, changes, and optimizations are completed on time and at a high level. • Performance issues and opportunities are identified before they become larger problems. • Reporting is clear, accurate, and focused on meaningful business outcomes. • Internal teams and clients understand what is happening, why it is happening, and what should happen next. • Testing plans are organized, documented, and connected to clear objectives. • Recommendations are practical, thoughtful, and supported by performance data. What We’re Looking For We are looking for someone who takes ownership of their work, communicates clearly, and consistently looks for ways to improve performance and efficiency. The right person will be equally comfortable: • Working directly inside Google Ads • Analyzing campaign performance • Developing strategic recommendations • Building reports and dashboards • Managing priorities across multiple accounts • Explaining results to internal stakeholders and clients Compensation and Benefits • Annual salary of $80,000–$100,000 • Remote work environment • 401(k) with company match • Company-subsidized health insurance