Larson Communications

Support digital marketing campaigns, create marketing copy, measure campaign performance, and develop process documentation. | Bachelor’s degree, 1-3 years digital marketing experience, graphic design skills, proficiency in Adobe Creative Suite, understanding of analytics and ad tools, strong communication skills. | Are you interested in pursuing a career in communications on the national education stage? Are you passionate about helping innovative organizations make a great impact on our nation’s schools? Does an organization with a diverse and high-profile client base that will provide great opportunities for professional growth and good compensation sound appealing? Then read on: Larson Communications is a growing public relations firm that has developed a reputation as the nation’s premier public education reform communications organization. With team members located across the country, we serve clients nationally as they impact many thousands of children and families. Our diverse, seasoned team has over eight decades of experience in raising the visibility of impactful education organizations, including some of the most innovative charter school and education reform organizations in the country. We celebrate this cause, our spirit of collaboration, and are looking to bring aboard a self-motivated, highly skilled Digital Marketing Associate as a leader on our team. As the Digital Marketing Associate, your job duties will include: • Support the Digital Marketing Director to plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising • Coordinate bi-weekly client meetings and assign follow-up tasks • Create compelling marketing copy for paid ads, landing pages and email campaigns • Measure and report monthly on the performance of digital marketing campaigns, helping clients understand progress towards their communications objectives • Develop documentation and roadmaps for digital marketing processes Qualifications and skills required: • A bachelor’s degree in a related field • 1 – 3 years of proven experience in digital marketing, marketing database, email, social media and/or display advertising campaigns, and SEO/SEM. • Strong graphic design skills with a keen eye for layout, typography, and visual hierarchy (Please submit a portfolio of work). • Proficiency in Adobe Creative Suite (especially Photoshop, Illustrator, and InDesign) and Canva • Ability to develop brand-aligned creative assets for digital campaigns (social media, email, web, ads) • Understanding of current design trends and best practices for digital marketing • Strong attention to detail and consistency in visual storytelling • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate • Solid knowledge of website analytics tools (e.g., Google Analytics) • Working knowledge of ad serving tools (e.g., Facebook Ad Manager and Google Ads) • Strong analytical skills and data-driven thinking • Up-to-date with the latest trends and best practices in online marketing and measurement • Working knowledge of HTML, CSS and JavaScript development and constraints is a plus • Working knowledge of Microsoft Office Suite, Adobe Creative Suite and Meltwater is a plus • Strong written and oral communication skills Benefits include: Competitive compensation and benefits. The salary for this position starts at $38,000 and goes up to $51,000. Starting salary will be determined within the posted salary range based on a variety of factors, including the employee’s qualifications and experience, organizational equity and budget. Larson provides comprehensive benefits and provides contributions to offset healthcare (medical, dental, vision, mental health) costs and life insurance coverage. Benefits also include: • 401K plan with matching contribution • Professional learning and development opportunities • Flexible vacation and sick time • Paid company holidays • Supportive and passionate team Send resumes to info@larsonpr.com with heading ‘Digital Marketing Associate application for Larson Communications’ along with a cover letter. To be considered, please incorporate the word ‘pineapple’ into your cover letter. Please no phone calls. Larson Communications has a values-driven culture. We believe in cultivating a work environment for all that fosters a dedicated, passionate and high-performing team. Our shared values of service, commitment to excellence, integrity, team and passion fuel our work. We strive to have a team that is reflective of our clients and the communities they serve. We welcome applicants of diverse backgrounds with unique perspectives who can complement our existing team.