Kepler Group

Lead go-to-market strategy and commercialization for a product platform, driving adoption and coordinating cross-functional initiatives. | 8+ years in product marketing or commercialization in B2B SaaS or related fields, strong data literacy, communication skills, and experience scaling launch playbooks. | Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data- Kepler is seeking a strategic, high-impact Senior Director of Product Marketing to lead the commercialization and market adoption of our proprietary technology platform, the Kepler Intelligence Platform (Kip). This newly created leadership role bridges the gap between technical innovation and market execution. You will own the end-to-end go-to-market (GTM) strategy, product positioning, and commercialization frameworks for all new products and features, working closely with stakeholders to achieve buy-in and deliver the plan. As the champion for Kip's adoption, you will turn complex technical capabilities into compelling, revenue-driving narratives. You will lead cross-functional initiatives across product, engineering, sales, and client teams to drive deep engagement and business growth both internally and externally. This is a NYC or Philadelphia-based hybrid role. To support team alignment, we work in-office Tuesday–Thursday, with the flexibility to work from home on Mondays and Fridays. What Sets You Apart: You're a GTM Trailblazer: You have a proven track record of taking complex adtech, martech, or proprietary SaaS platforms to market successfully, establishing clear launch playbooks and measurable commercial outcomes. You're a Master Storyteller: You excel at translating dense, technical engineering milestones (including AI-powered solutions) into distinct value propositions and sharp, market-winning messaging. You're Adoption-Obsessed: You don't just care about the launch; you care about the legacy. You aggressively look at usage data, identify gaps in product adoption, and flag adoption challenges to Product Management. You're an Influential Leader: You possess executive presence and excel at driving alignment in a cross-functional environment, coordinating across disparate client and internal leadership teams. You're an External Advocate: You are comfortable partnering with marketing and PR teams to act as a visible champion for our technology to the broader industry. Responsibilities: Own GTM Strategy & Launch Orchestration: Architect and execute the end-to-end go-to-market playbook for all new products, features, and major updates introduced to Kip. Drive Product Adoption: Proactively analyze platform data alongside product teams to identify gaps in user adoption, establishing marketing intervention frameworks, updated training modules, and strategic feature repositioning to maximize internal and external utilization. Draft External Announcements & PR: Partner closely with Marketing and PR teams to author external product announcements, draft press releases, and pitch narratives that position Kip at the cutting edge of marketing technology. Generate Internal Excitement: Build comprehensive internal buzz, education, and change management strategies around platform updates to ensure Kepler's global client-facing teams are proud and evangelizing Kip's features. Develop Evidence-Based Case Studies: Collaborate directly with account teams to capture product effectiveness data, translating platform metrics into highly credible, external-facing case studies. Empower Sales Enablement: Arm client-facing and business development teams with world-class sales collateral, capabilities decks, and objection-handling materials to confidently pitch Kip's unique value proposition. Bridge Product & The Market: Act as a critical feedback loop, serving as the "voice of the market" back to Product Management and Engineering to ensure our technical roadmap directly aligns with client demand and agency growth. Required Skills & Experience: 8+ years of experience in product marketing, brand strategy, or commercialization roles, with a heavy emphasis on B2B SaaS, AdTech, MarTech, or programmatic data solutions. Deep familiarity with the modern agency or media ecosystem (experience within holding companies or networks like WPP, Publicis, or Omnicom is highly desirable). Demonstrated experience designing and scaling comprehensive product launch playbooks from scratch. Exceptional written communication skills, with specialized experience writing marketing communications, external messaging frameworks, and executive-level presentations. Strong data literacy; comfortable leveraging user metrics, adoption data, and performance analytics to influence product and marketing choices. A firm grasp on the deployment and practical applications of AI tools within media or business contexts. Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing. Total Compensation: Base Salary: $160,000 - $170,000 Target Annualized Discretionary Bonus: 10% ($16,000 - $17,000) Target Total Cash: $176,000 - 187,000 Benefits: Healthcare/Dental/Vision. Unlimited PTO. 401k Contributions. $75/mo Wellness Stipend. $100/mo Mobile Phone Stipend. $50/mo Internet Stipend. $500/yr Annual Learning Stipend. $2,000/yr Annual Tuition Stipend. One-time $200 New Hire Home Office Equipment Stipend. Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave. Annual Work From Anywhere 4 weeks per year. Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. 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Lead client relationships and innovation strategies while mentoring teams to deliver high-quality strategic outputs. | Over 15 years of experience in digital and media marketing with senior client influence and leadership skills. | Kepler Group is seeking a Senior Vice President of Client Solutions to redefine client relationships and ensure innovative strategies that transform businesses. This pivotal role demands over 15 years of experience in digital and media marketing, along with a track record of influencing senior clients. Your responsibilities include mentorship and steering high-quality strategic outputs. Join a culture defined by transparency, competitive compensation, and a commitment to employee well-being, including unlimited PTO and healthcare benefits. #J-18808-Ljbffr

Lead client relationships and integrated media strategies to drive business outcomes and account growth. | 8-10+ years digital media strategy, senior client relationship management, team leadership, and performance marketing expertise. | Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients' agency of record, as their in-house team, or some hybrid of the two - and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we're proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. • We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. • We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. • We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. THE ROLE The Director, Strategy & Activation position serves as the senior business lead across key client partnerships, with overall responsibility for account success, strategic direction, team leadership, and business growth. In this role, you will own and lead client relationships at the highest levels, acting as a trusted advisor to senior stakeholders while ensuring integrated media strategies drive measurable business outcomes. As a Director, you will balance strategic leadership with a strong understanding of performance media activation across Search, Social, Programmatic, Online Video, and emerging channels. You will guide teams in developing innovative, data-driven marketing solutions while fostering strong collaboration across internal disciplines. This role requires a leader who can effectively navigate complex client challenges, identify growth opportunities, and inspire teams to deliver exceptional results. You'll succeed as a Director, Strategy & Activation if you are a proven client leader with deep digital media expertise, exceptional business acumen, strong people management capabilities, and a track record of driving both client success and account growth. What You Will Do: • Serve as the senior strategic and business lead across key client accounts, maintaining overall ownership of account health, client satisfaction, and performance outcomes • Build and cultivate executive-level client relationships, acting as a trusted advisor and primary strategic partner to senior client stakeholders • Lead the development of integrated cross-channel media strategies spanning Paid Search, Paid Social, Programmatic/Display, Online Video, and emerging digital platforms • Guide long-term account planning by aligning media strategy with clients' business objectives, growth priorities, and evolving market dynamics • Oversee strategic direction across campaign planning, activation, optimization, budget allocation, measurement, and reporting to ensure programs deliver against business goals • Identify opportunities to grow client partnerships through proactive strategic recommendations, innovation, testing initiatives, and expanded service offerings • Translate complex performance data, market intelligence, and industry trends into clear business recommendations and executive-level narratives • Lead high-impact client meetings, quarterly business reviews, annual planning sessions, and executive presentations • Partner closely with channel specialists, analytics, creative, ad operations, and leadership teams to develop integrated solutions that drive measurable business impact • Provide strategic oversight and leadership across multiple accounts, ensuring consistency, quality, and operational excellence throughout client programs • Manage and develop a team of Associate Directors, Managers, Senior Analysts, and Analysts by providing coaching, mentorship, performance management, and career development support • Foster a culture of collaboration, accountability, innovation, and continuous learning across the team • Contribute to agency growth initiatives through thought leadership, cross-functional collaboration, new business support, and process innovation Desired Skills and Experience: • 8-10+ years of experience in digital media strategy, cross-channel planning, activation, and performance marketing • Significant experience leading large-scale, integrated digital marketing programs across Paid Search, Paid Social, Programmatic/Display, and related performance media channels • Demonstrated success owning senior client relationships and serving as a strategic advisor to executive-level stakeholders • Proven experience leading account strategy and driving business outcomes across complex client portfolios • Strong understanding of performance KPIs, attribution methodologies, audience strategy, measurement frameworks, and optimization approaches • Deep familiarity with platforms such as Google Ads, SA360, Meta Ads Manager, TikTok Ads, DV360, The Trade Desk, or similar media technologies preferred • Strong analytical capabilities with the ability to connect performance insights to broader business objectives and growth opportunities • Ability to balance strategic vision with a strong understanding of campaign execution and operational excellence • Proven track record of identifying and driving account growth opportunities through innovative thinking and strategic leadership • Experience managing and developing high-performing teams, including leadership of Associate Directors and other people managers • Exceptional client-facing, presentation, written, and verbal communication skills • Strong organizational, project management, and stakeholder management skills with the ability to navigate multiple priorities in a fast-paced environment • Ability to thrive in an entrepreneurial, collaborative, and team-oriented culture Transparency is fundamental to Kepler's culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler's growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing. Total Compensation: • Base Salary: $140,000 - $160,000 • Target Annualized Discretionary Bonus: 10% ($14,000 - $16,000) • Target Total Cash: $154,000 - $176,000 Benefits: • Healthcare/Dental/Vision • Unlimited PTO • 401k Contributions • $75/mo Wellness Stipend • $100/mo Mobile Phone Stipend • $50/mo Internet Stipend • $500/yr Annual Learning Stipend • $2,000/yr Annual Tuition Stipend • One-time $200 New Hire Home Office Equipment Stipend • Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave • Annual Work From Anywhere 4 weeks per year Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking here