Good Sportsman Marketing LLC

Lead product strategy and teams to deliver mobile and cloud-connected software products. | 10+ years product management experience with leadership in mobile and connected device ecosystems. | Description: GSM Outdoors is building the next generation of connected outdoor technology, and we’re looking for a forward-thinking Director of Product Management to lead our growing mobile and software ecosystem. In this role, you will define and execute the product vision for GSM’s consumer-facing iOS and Android applications, cloud-connected platforms, and digital services that power our wireless cameras, smart optics, and other connected devices. You will lead a team of Product Managers and work closely with engineering, design, firmware, and business teams to deliver intuitive, reliable, and high-performing digital experiences. This is a highly visible leadership opportunity to shape the software foundation behind some of the most recognized brands in outdoor technology — and to help drive the evolution of GSM’s connected product strategy, subscription services, and mobile-first customer experience. If you’re passionate about building scalable mobile products, leading high-performing teams, and delivering software that customers truly depend on, we’d love to talk. What You’ll Do • Own and drive the long-term product strategy and roadmap for GSM’s mobile applications, cloud services, and connected software ecosystem • Lead, mentor, and scale a team of Product Managers and Product Owners across mobile, backend, and platform initiatives • Partner closely with engineering leadership across iOS, Android, cloud infrastructure, QA, DevOps, and firmware to deliver high-quality releases on schedule • Translate customer needs, business goals, and market opportunities into clear product requirements, prioritized backlogs, and measurable execution plans • Establish product KPIs such as retention, engagement, crash-free performance, subscription conversion, feature adoption, and app store ratings • Use analytics, experimentation, and customer feedback loops to drive continuous improvement and long-term product health • Collaborate with marketing and customer experience teams to support product launches, onboarding flows, App Store / Google Play optimization, and in-app messaging • Ensure products meet privacy, security, and compliance standards (GDPR, CCPA, platform policies) while maintaining customer trust • Help define GSM’s connected services future, including opportunities in subscription models, AI-driven features, remote device management, and digital ecosystem expansion Requirements: • 10+ years of product management experience in consumer mobile apps, software platforms, SaaS, or connected device ecosystems • 3+ years of experience leading and developing Product Managers or cross-functional product teams • Proven track record of shipping and scaling high-quality iOS and Android applications with strong adoption, engagement, and user ratings • Strong technical fluency across mobile development ecosystems, APIs, cloud services, analytics platforms, and Agile delivery • Experience working on hardware-connected software products (IoT, outdoor tech, smart home, wearables, etc.) strongly preferred • Data-driven mindset with the ability to balance customer experience, technical complexity, and business outcomes • Strategic thinker with executive presence and the ability to align stakeholders across engineering, marketing, sales, and leadership • Passion for the outdoors, hunting, scouting, or outdoor recreation is a plus