ForceBrands

Lead DTC strategy and execution to drive revenue growth and optimize customer experience. | 8+ years eCommerce leadership with proven DTC growth success and strong Shopify ecosystem experience. | • *THIS IS NOT A ROLE WITH FORCEBRANDS** Head of eCommerce Location: Hybrid | New Brunswick, NJ Compensation: $165,000 to $190,000 base + bonus A well-established, privately held consumer brand is seeking a Head of eCommerce to lead the next phase of its direct-to-consumer growth. With more than four decades of market leadership and a portfolio of nationally recognized brands, the company is making significant investments in its digital capabilities, customer experience, and marketing organization. This is a highly visible leadership opportunity for an experienced eCommerce executive who has successfully built, optimized, or transformed a DTC business. Reporting to the Chief Growth Officer, you'll own the digital commerce strategy and play a critical role in accelerating revenue growth while creating a best-in-class customer experience. What You'll Do • Lead the overall DTC strategy and execution across the company's Shopify ecosystem • Drive revenue growth through conversion optimization, merchandising, customer acquisition, retention, and lifecycle marketing • Own the customer journey from first purchase through loyalty and repeat engagement • Partner closely with Brand, Creative, Social, Product Innovation, Amazon, Operations, and Customer Service to deliver a seamless omnichannel experience • Evaluate and optimize site performance, customer experience, and digital merchandising • Leverage data, analytics, AI, and emerging technologies to improve customer acquisition, engagement, and conversion • Lead internal team members and agency partners while helping shape the future digital organization • Develop strategic roadmaps and present recommendations directly to executive leadership What We're Looking For • 8+ years of progressive eCommerce leadership experience • Proven success growing or transforming a DTC business with measurable results • Deep experience with Shopify and modern eCommerce ecosystems • Strong understanding of CRM, lifecycle marketing, customer retention, and loyalty strategies • Experience improving key eCommerce metrics including conversion rate, AOV, customer acquisition, retention, and customer lifetime value • Demonstrated ability to lead cross-functional initiatives and influence executive stakeholders • Experience within consumer products, CPG, wellness, fitness, apparel, beauty, lifestyle, or another digitally driven consumer brand preferred • A builder's mindset with the ability to balance strategic thinking and hands-on execution This is an opportunity to join an iconic consumer brand during a pivotal period of transformation. Executive leadership is investing heavily in digital growth and empowering this individual to shape the future of the company's eCommerce business. You'll have the autonomy to influence strategy, technology, customer experience, team development, and long-term business performance while partnering directly with senior leadership. If you're passionate about building high-performing DTC businesses and want the opportunity to leave a meaningful mark on a well-known consumer brand, we'd love to connect.