Financialnarrative

Lead digital marketing efforts to enhance visibility, engagement, and lead generation in B2B markets. | 10-15 years digital marketing in complex B2B, expertise in integrated campaigns, marketing automation, website strategy, and performance optimization. | Burford Capital is the leading global finance and asset management firm focused on law. Its businesses includelitigation finance andrisk management ,asset recovery and a wide range of legal finance and advisory activities. Burford is publicly traded on the New York Stock Exchange (NYSE: BUR) and the London Stock Exchange (LSE: BUR), and it works with companies and law firms around the world from its principal offices in New York, London, Chicago, Washington, Singapore, and Dubai.Burford Capital is seeking a Vice President of Digital Marketing to lead the firm’s digital marketing efforts across channels and the digital customer journey.This role is responsible for developing and executing integrated digital marketing programs that enhance market visibility, deepen audience engagement and support lead generation and conversion in complex, long-cycle B2B markets. The position oversees digital channels including paid and social media, website experience and marketing automation activation, ensuring that Burford’s digital presence operates as a cohesive and high-performing growth engine.This is a hands-on leadership role for a commercially minded digital marketer who can translate strategic priorities into effective digital execution, optimize performance over time and bring best-practice thinking to website experience and customer journey design.The base compensation range for this role is $160,000 - $175,000. Burford also pays a discretionary annual bonus and provides welcome Restricted Stock Units to all full-time employees.Burford Capital is the largest and most experienced provider of commercial finance to the legal sector in the world, with a core expertise in identifying and optimizing the value of legal assets for companies and law firms.Since its founding in 2009, Burford has worked with hundreds of law firms and corporations, including 94 of the AmLaw 100 and 92 of the Global 100 largest law firms. Our team has grown from five people at the end of 2009 to over 150 people today, including over 45 lawyers.Burford possesses the resources and expertise of a large company while retaining the flexibility and creativity of a startup.Team members are smart, creative, collaborative, curious, and confident.Everyone rolls up their sleeves to perform and engage collectively for the overall success of the business.Burford values rigorous thinking, clear communication, and efficient execution. Burford is an “always on” environment in which everyone needs to be accessible by email when outside the office, including during evenings and weekendsBurford pays base salaries consistent with the financial services industry and favors incentive compensation to reward performance. Burford provides competitive health care benefits and a 401k matching program. Burford Capital is committed to increasing diversity and maintaining an inclusive workplace culture.We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, whether or not they have a disability.POSITION REQUIREMENTSDevelop and execute digital marketing strategies aligned with regional and practicegrowth prioritiesTranslate strategic objectives into channel plans across paid, organic and ownedplatformsIdentify opportunities to improve digital performance, visibility and engagement acrosspriority audiencesWebsite Experience & Customer JourneyOwn the strategic direction and continuous optimization of Burford’s website as a coremarketing and conversion platformLead the design and evolution of end-to-end digital customer journeys from initialengagement through conversion and nurtureProvide subject matter expertise and best-practice guidance on website structure, userexperience and conversion pathways in partnership with the CMO and RegionalMarketing Strategy leadsDrive conversion rate optimization initiatives including landing page strategy, user flowsand testing programsCampaign Execution & ProgramsDesign and execute digital components of integrated marketing campaignsTranslate regional and corporate campaign objectives into coordinated digital programsmacross paid media, web, email and social mediaEstablish scalable campaign frameworks, testing cadences and optimization routinesEnsure consistent, high-quality execution and performance across digital programsMarketo & Digital ActivationOwn Marketo as a campaign activation platform, defining requirements and overseeingexecution delivered through internal and external marketing operations resourcesDevelop and manage campaign workflows, segmentation and nurture programs tomsupport marketing initiativesPartner with marketing operations support on lead lifecycle alignment and scoringframeworksOversee agency execution for email marketing programs, ensuring quality, consistencymand alignment with campaign objectivesDevelop and manage paid media and social media strategies in partnership withRegional Marketing Strategy leads and CMOOptimize channel mix, audience targeting and media investment to improve performanceand efficiencyMonitor channel-level performance and drive continuous optimization across platformsPerformance & Analytics OwnershipOwn digital marketing performance across channels and campaigns, including definingKPIs, interpreting results and identifying optimization opportunitiesTranslate performance data into actionable insights that improve campaigneffectiveness, audience engagement and conversion outcomesPartner with marketing operations resources to deliver reporting and dashboards,ensuring clear visibility into performanceContinuously refine measurement approaches based on results and evolving businessprioritiesCross-Functional CollaborationServe as the primary digital partner to Regional Marketing Strategy leads, enablingeffective activation of regional prioritiesPartner with Strategic Intelligence to ensure digital targeting reflects market and clientinsightsCollaborate with Content and Communications to amplify thought leadership and brandauthority across digital channelsOperate within a clearly defined model where marketing operations support ownssystems, data infrastructure and reporting deliveryTeam & Agency ManagementManage and mentor a small digital teamOversee external agencies and specialists to ensure high-quality execution andperformanceMaintain a hands-on approach to campaign delivery, optimization and performancetrackingSKILLS DESIREDQualifications & Experience~10–15 years of digital marketing experience in complex B2B environments, ideallywithin long-cycle, relationship-driven marketsStrong hands-on experience across digital channels, integrated campaign execution andmarketing automation platforms such as MarketoProven experience developing and executing digital programs that support engagement,conversion and measurable business impactDeep understanding of website strategy, customer journey design and conversionoptimizationAbility to translate business priorities into effective digital marketing strategies andexecution plansStrong commercial mindset with a focus on performance, outcomes and continuousimprovementExperience interpreting performance data and driving optimization across channels andcampaignsComfortable operating in a lean, fast-paced environment with agency support andevolving operational infrastructureExperience working effectively in a global, matrixed organization and collaboratingacross functionsPerformance ExpectationsBurford’s website functions as a high-performing engagement and conversion platformDigital campaigns effectively support regional growth priorities and audienceengagementPaid and organic channels demonstrate measurable performance improvement overtimeDigital programs contribute to improved engagement quality and pipeline developmentPerformance insights are clearly translated into actionable optimization acrosscampaigns and channelsCross-functional collaboration is efficient, disciplined and aligned to business priorities#J-18808-Ljbffr