FBG Enterprises Opco, LLC

Develop and execute comprehensive digital media strategies across multiple channels to drive growth and customer engagement. | Extensive experience in digital media, performance marketing, and managing multi-channel campaigns, with leadership skills to build and mentor teams. | Fanatics Betting & Gaming is building the most rewarding, fan-first sports betting and gaming experience in the industry. We’re looking for a VP, Digital Media Strategy to lead our end-to-end digital media strategy across Sportsbook and iGaming, driving measurable growth, efficiency, and long-term customer value. In this highly visible and cross-functional role, you will own the strategic vision, planning, testing, and performance of digital media programs across paid social, paid search, programmatic, affiliate, OTT/CTV, and emerging channels. You will partner closely with Performance Marketing, Analytics, Brand, Product, and CRM teams to advance our media ecosystem and power acquisition and reactivation at scale. If you thrive at the intersection of media, data, technology, and commercial strategy—and want to shape the media engine behind one of the fastest-growing brands in sports—you’ll excel here. What You’ll Do Lead Digital Media Strategy Develop the holistic paid media strategy across Sportsbook and Casino to drive efficient customer acquisition, engagement, and retention. • Build integrated media plans aligned to business goals, budgets, and lifecycle performance targets. • Category leader in digital innovation, setting the standard for advanced thinking and driving full-funnel performance • Strong influencer who uses clear storytelling to simplify complexity and drive business understanding. Drive Performance & Optimization Lead a culture of testing, experimentation, and constant iteration across channels, audiences, creative, and bidding strategies. Oversee full-funnel performance metrics, ensuring efficiency in CPA, ROAS, LTV, payback windows, and market-level growth. Channel Leadership Own strategy across key channels including paid social, search, programmatic, affiliate, and CTV/OTT. • Evaluate and scale new and emerging channels to unlock incremental reach and revenue. • Experience managing full-funnel channel teams, with a track record of bringing channel operations in-house Cross-Functional Partnership Partner with CRM, Brand, Analytics, Product, and Creative to ensure channel alignment, optimal messaging, and coordinated fan journey execution. Collaborate with Trading, Compliance, and Operations to ensure media aligns with regulatory and market conditions. Agency & Vendor Management Lead relationships with media agencies, technology partners, platforms, and measurement providers. Drive accountability, performance, insights, and operational excellence across all vendors. Data, Measurement & Insights Establish and enhance measurement capabilities including MMM, MTA, incrementality testing, and LTV forecasting. • Transform complex data into insights that inform strategy, investment decisions, and executive-level reporting. Team Leadership Build, lead, and mentor a team of high-performing media strategists and channel experts. • Foster a culture of curiosity, innovation, and operational rigor. What You Bring 15 plus years of digital media or growth marketing experience, ideally within sports betting, online gaming, e-commerce, or high-growth consumer digital companies. Deep expertise in performance media, including paid social, search, programmatic, CTV/OTT, and affiliate. Proven ability to build, execute, and optimize multi-million-dollar media budgets with clear ROI accountability. Strong understanding of LTV, attribution modeling, cohort analysis, and incremental measurement. Experience managing agencies, media partners, DSPs, and attribution/measurement tech. Demonstrated leadership skills with the ability to influence cross-functional teams and present strategies to senior executives. A data-driven mindset, strong analytical skills, and a passion for experimentation and innovation. • Experience in a highly regulated or competitive industry is a strong plus. Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $200,000 to $240,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/ Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin. Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Advising on privacy compliance, drafting policies, and supporting incident response in a highly regulated industry. | J.D., 4-6 years in privacy or related legal roles, expertise in consumer and financial privacy laws, and relevant certifications. | Overview Fanatics Betting and Gaming is seeking a qualified attorney to join our growing Legal and Compliance team. The ideal candidate will have a deep understanding of privacy laws, including financial privacy laws, demonstrated experience advising businesses on regulatory obligations, and a strong understanding of privacy risk management. This role is instrumental in supporting the company’s privacy compliance framework, providing legal guidance across departments, and enhancing customer trust through responsible data practices. Key Responsibilities • Regulatory Compliance: Advise on compliance with U.S. and international privacy laws such as the CCPA/CPRA, GLBA, FCRA, CAN-SPAM, TCPA, and other state and federal privacy regulations. • Financial Privacy: Serve as subject matter expert on financial privacy laws including GLBA, Reg P, and applicable SEC and CFPB guidance for financial services or fintech-related operations. • Product & Data Counseling: Partner with product, engineering, and marketing teams to ensure privacy-by-design principles are embedded into products and services. • Policy & Program Development: Help design, implement, and maintain privacy policies, internal protocols, and training initiatives across the organization. • Contract Negotiation & Review: Draft and negotiate data protection agreements (DPAs), vendor agreements, and terms involving data sharing, retention, and security obligations. • Incident Response Support: Provide legal counsel on data breach and incident response activities, including notification obligations and coordination with regulators. • Regulatory Monitoring & Risk Assessment: Stay abreast of developments in U.S. privacy law and proactively assess their impact on the business. Recommend changes to mitigate legal and reputational risk. • Strategic Legal Support: Educate internal teams on legal risks and best practices in marketing and brand strategy. Qualifications • Juris Doctor (JD) from an accredited law school; licensed to practice law in New York or eligible for in-house counsel registration. • 4–6 years of relevant experience at a law firm or in-house legal department, ideally in gaming, tech, media, or entertainment. • Demonstrated expertise in consumer privacy (e.g., CCPA/CPRA) and financial privacy laws (e.g., GLBA). • Strong drafting, negotiation, and analytical skills. • Experience advising on data use, adtech, consumer analytics, and/or AI-driven systems is a plus. • Effective communicator with a pragmatic, solutions-oriented approach and the ability to work cross-functionally. • CIPP/US required; additional privacy or security certifications a plus (e.g., CIPM, CIPT, CISSP). • Excellent communication skills and the ability to provide clear, actionable advice to cross-functional teams. • Strong attention to detail, sound judgment, and business acumen. Preferred Experience: • Prior experience in a gambling, sports betting, or highly regulated industry. • Knowledge of state-by-state regulatory nuances related to gaming and marketing. • Familiarity with digital marketing tools, affiliate networks, and influencer compliance considerations. Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $200,000 to $230,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/ Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin. Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.