DNAM Brands

Manage and optimize Shopify Plus storefronts and digital merchandising to drive revenue through performance marketing. | Bachelor's degree and 3-5+ years e-commerce management experience with expertise in Shopify Plus, GA4, and performance metrics. | DNAM Brands is a family-owned and operated owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to expand, we are seeking a highly analytical, results-oriented E-Commerce Manager to oversee the daily execution, optimization, and growth of our digital commerce business across multiple brands. Reporting to the E-Commerce Senior Manager, this role is responsible for managing Shopify Plus storefronts, digital merchandising, website performance, product launches, conversion optimization, and cross-functional e-commerce initiatives. The ideal candidate is both strategic and hands-on, with a passion for creating exceptional online shopping experiences while driving revenue growth through data-driven decision-making. \n Responsibilities E-Commerce Operations Manage the daily operations of Shopify Plus websites across the DNAM Brands portfolio Execute product launches, seasonal collections, pricing updates, promotions, inventory visibility, and merchandising initiatives Maintain accurate product data, imagery, descriptions, collections, and website content Ensure all e-commerce content, promotions, and merchandising updates are launched accurately and on schedule Conduct ongoing quality assurance testing to ensure a seamless customer experience across desktop and mobile devices Digital Merchandising & Customer Experience Optimize navigation, collections, search, filtering, category pages, and product detail pages (PDPs) Improve product discovery, cross-selling, upselling, and merchandising strategies to increase conversion rate and average order value Partner with Creative and Marketing teams to ensure brand consistency and compelling customer experiences across all digital touchpoints Monitor customer behavior and identify opportunities to reduce friction throughout the online shopping journey Performance Marketing Collaboration Partner closely with Marketing to support customer acquisition initiatives across: Google Ads Meta TikTok WhatNot Instagram Pinterest Email & SMS Marketing Affiliate Marketing Coordinate landing page creation, promotional campaigns, merchandising updates, and onsite content to maximize campaign performance Support paid search and paid social initiatives by ensuring website readiness and optimal customer experiences Analytics & Reporting Monitor daily ecommerce performance including: Revenue Traffic Conversion Rate Average Order Value (AOV) Units Per Transaction (UPT) Customer Acquisition Cost (CAC) Customer Lifetime Value (LTV) Analyze website performance using Shopify Analytics, Google Analytics 4 (GA4), and other reporting tools Prepare weekly and monthly performance reports with recommendations for optimization Identify trends and opportunities to improve profitability and customer retention Shopify & Digital Technology Administer Shopify Plus backend, including themes, apps, integrations, collections, promotions, and merchandising configurations Coordinate website enhancements and technical improvements with external development partners Assist in testing new functionality, integrations, and digital tools before deployment Support implementation of AI-powered ecommerce solutions including personalization, intelligent search, product recommendations, and merchandising automation Help optimize website performance for SEO, AI-powered search, and emerging digital commerce technologies Social Commerce Support product merchandising and promotional execution across TikTok Shop, WhatNot and future social commerce platforms Ensure inventory synchronization and product catalog accuracy across all sales channels Coordinate promotional calendars between e-commerce and social commerce initiatives Cross-Functional Collaboration Partner with Marketing, Operations, Customer Service, Creative, Inventory Planning, Finance, and Production teams to support business objectives Coordinate product launches, inventory availability, promotions, and campaign execution. Work with Customer Service to identify customer feedback and implement website improvements that enhance the overall shopping experience Continuous Optimization Support conversion rate optimization initiatives through A/B testing, merchandising improvements, landing page optimization, and customer journey enhancements Stay current with Shopify updates, e-commerce trends, AI innovations, and evolving consumer shopping behaviors Recommend process improvements, new technologies, and best practices that improve operational efficiency and drive scalable growth Qualifications Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field 3–5+ years of experience managing e-commerce operations within a fashion, lifestyle, beauty, or consumer products company Hands-on experience managing Shopify or Shopify Plus storefronts Strong understanding of e-commerce merchandising, product launches, promotions, and website operations Experience working with: Shopify Plus Google Analytics 4 (GA4) Google Tag Manager Meta Commerce Manager TikTok Shop Klaviyo or similar email marketing platforms SEO best practices Strong understanding of ecommerce performance metrics including: Conversion Rate AOV Revenue CAC LTV Return on Ad Spend (ROAS) Advanced analytical skills with proficiency in Excel or Google Sheets Excellent organizational, communication, and project management skills Ability to manage multiple priorities in a fast-paced, entrepreneurial environment Self-starter with strong attention to detail and a passion for digital commerce \n

Lead social presence and creator marketing efforts across platforms, managing influencer relationships and executing brand campaigns. | 3-5 years managing social media and creator marketing for fashion or lifestyle brands with strong platform analytics and content calendar execution. | We are looking to hire a full-time Social Marketing Manager for DNAM Brands. We are seeking a strategic, creative, and culturally connected Social Marketing Manager to lead Von Dutch’s social presence and creator marketing efforts across TikTok, Instagram, and emerging platforms. This role is responsible for translating brand campaigns, product drops, events, and cultural moments into compelling social experiences that grow awareness, engagement, and brand relevance. Working closely with the Marketing, Events, and E-commerce teams, you will own Von Dutch’s social strategy from planning through execution—developing campaign rollouts, managing influencer relationships, overseeing content calendars, and measuring performance across platforms. This role is ideal for someone who understands fashion culture, internet trends, creator marketing, and how to build a brand that feels authentic within today’s social landscape. \n Responsibilities Social Strategy Develop and execute Von Dutch’s social media strategy across TikTok, Instagram, and emerging platforms Translate product launches, campaigns, collaborations, and events into platform-specific social marketing plans Identify cultural moments, platform trends, and creative opportunities that keep Von Dutch relevant and engaging Develop both long-term platform growth strategies and short-term reactive content opportunities Campaign Planning & Execution Own social rollout strategies for product launches, seasonal campaigns, collaborations, and events Build and maintain structured social content calendars aligned with the overall marketing calendar Create campaign briefs outlining content needs, posting cadence, creator strategy, and launch timelines Partner with Creative, Marketing, and E-commerce teams to ensure social initiatives support broader business objectives Influencer & Creator Marketing Develop and manage Von Dutch’s influencer and creator marketing strategy Identify, recruit, and build long-term relationships with creators aligned with the brand Manage product seeding, gifting, paid partnerships, and creator communications Develop creator briefs and oversee campaign execution Track creator performance and identify opportunities to improve ROI and engagement Content Direction Partner with the Content Creator to develop content concepts, shot lists, and creative priorities Ensure all content reflects Von Dutch’s brand identity while remaining platform-native and culturally relevant Guide content production around launches, events, and seasonal initiatives Identify opportunities for user-generated content, community storytelling, and trend participation Analytics & Growth Monitor platform performance including engagement, reach, impressions, audience growth, and conversion metrics Analyze campaign performance and provide actionable recommendations to improve future initiatives Stay current on platform algorithm changes, emerging trends, and competitive activity Present recurring social performance reports and strategic recommendations to leadership Community Management Oversee Von Dutch’s community engagement strategy across all social platforms.Maintain a consistent and authentic brand voice Foster meaningful interactions with customers, creators, and the broader Von Dutch community Qualifications 3–5 years of experience managing social media and creator marketing for a fashion, lifestyle, streetwear, or consumer brand Demonstrated success growing social platforms through strategic planning and creative execution Strong understanding of TikTok, Instagram, and emerging social platforms Experience managing influencer campaigns, product seeding, and creator partnerships Strong knowledge of content strategy, platform analytics, and social performance metrics Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously Strong communication and collaboration skills across creative and cross-functional teams Deep understanding of fashion, youth culture, internet culture, and social trends \n