Cumulus Vision

Lead the complete website overhaul and develop new marketing strategies to align with the company's AI-native positioning. Collaborate with the development team to ensure all marketing touchpoints reflect this transformation. | Candidates should have over 3 years of B2B marketing experience, particularly in professional services or consulting. Proven experience in leading website redesigns and successful B2B campaign optimization is essential. | About Cumulus Vision We're a Salesforce consulting firm undergoing a strategic transformation from traditional consultancy to AI native strategic partner. We deliver enterprise grade Salesforce solutions in weeks instead of months, using AI to accelerate development while focusing on business outcomes rather than billable hours. Role Overview We're seeking a part-time Marketing Strategy Guide to architect and execute this positioning transformation. You'll lead a complete website overhaul, develop new marketing strategies, manage campaigns, and work with our development team to align all touch points with our new AI-native positioning. Key Responsibilities Website Transformation: Lead complete website redesign strategy from positioning to user experience Collaborate with WordPress/Elementor developer on full site rebuild Create new site architecture, navigation, and conversion funnels Develop landing page strategy for different buyer personas and campaign needs Ensure website reflects AI-native positioning throughout all touchpoints Strategic Planning: Develop comprehensive marketing strategy for AI-native positioning Create buyer personas for C-level decision makers in digital transformation Design customer journey mapping and conversion optimization Provide competitive positioning and messaging framework Content Strategy: Guide content creation across all marketing channels Ensure messaging resonates with enterprise buyers Develop thought leadership positioning and content themes Create content testing and optimization frameworks Required Experience 3+ years B2B marketing for professional services, consulting, or SaaS Proven experience leading website redesigns and repositioning projects Experience with marketing transformations or complete brand overhauls Track record of successful B2B campaign optimization Preferred Background Previous work with consulting firms or technical services companies Experience marketing to C-level executives and enterprise buyers Knowledge of Salesforce ecosystem or business transformation Success with value-based positioning vs. commodity service marketing Portfolio showing before/after website transformations Understanding of WordPress/Elementor workflow and capabilities Working Structure Part-time: 10-15 hours/week Remote-first with weekly strategy sessions Collaborative approach with internal team and developer Results-driven with clear KPIs and success metrics