Cotton On Group

Lead creative and strategic direction for social media presence and content pipeline management. | 5-7 years in social media or digital marketing with fashion, beauty, or youth brands, skilled in creative concepting and data analysis. | We are Cotton On  Cotton On is an Australian-born fashion and lifestyle brand bringing a laid-back, optimistic Aussie energy to more than 20 countries with 180+ US stores. We make everyday dressing feel easy, fun, and accessible, and we use our scale to make a real difference through the Cotton On Foundation. In the US, we're growing fast and building a marketing team that can turn a major global footprint into real brand love with Gen Z, Gen Alpha, and families.  The person who owns our social presence is at the centre of it. If you're pop-culture obsessed, love building community, and want your work to actually mean something, you'll feel at home here.  Your impact @ Cotton On  We're looking for a Manager, Social & Content to own the creative and strategic direction of Cotton On's US social presence, and then execute it. That means leading the channel, running the content calendar, identifying what's moving culture and acting on it fast, and making sure the feed reflects a brand identity that earns attention rather than asking for it.  Benefits You’ll Love  * 50% team member discount across all brands  * Competitive pay  * 24/7 wellness support  * Performance & Peak incentives  * Medical, Dental, Vision & more for you and your family  * 401(k) matching + financial wellness support  * Development opportunities with room to grow  * Quarterly COG Awards & real-time recognition    About the Role In this role,you will manage Cotton On's US social channels across TikTok, Instagram, and emerging platforms, owning not just strategy but the day-to-day. You'll build and manage an EGC creator pipeline by identifying compelling store talent and turning real Cotton On people into brand storytellers. And you'll partner with our global brand and social teams in Australia to stay close to the big brand story, then translate it into ideas that feel right for the US customer.    The right person for this role is deeply curious, fluent in social trends, chronically online, and equally comfortable setting direction and getting hands-on with briefs, edits, and performance reads. You think in equal parts creative instinct and data. You are a player-coach.  Day to day, you'll  Own the channels  * Own and manage Cotton On's US social channels day to day across TikTok, Instagram, and emerging platforms, including posting, scheduling, community response, and real-time reactive content.  * Lead the creative direction of the US feed: tone of voice, platform behaviour, content cadence, storytelling standards, and what the brand sounds like when it shows up.  * Brief, review, and approve content across short-form video, stills, stories, and reactive formats, making sure everything is native to the platform and right for the brand.  * Stay genuinely plugged into what's breaking through in the feed (trends, sounds, formats, cultural moments) and move fast when something matters.  * Develop a social content system that balances trend responsiveness with a consistent brand point of view.    Build the pipeline  * Build an EGC-led creator pipeline by identifying store associates in key US markets with on-camera presence and strong social instincts, turning real Cotton On people into credible brand storytellers.  * Support freelance and contract production resources as the function scales.  Manage content across Women's, Body, and Men's. Kids is its own team with its own manager.    Connect organic to paid  * Identify organic content with paid potential and partner with the paid media team to package winners for amplification, quickly and with clear creative context.  * Track performance and translate insights into sharper briefs, stronger creative decisions, and better cross-functional alignment.  * Use platform analytics and creative performance tools to drive decisions, not just document them.    Work across the brand  * Partner with the Influencer & Creator Partnerships team so brand content and creator content feel like one world, not separate programmes.  * Work with the global AUS team to adapt campaign direction and assets for the US customer and US platform behaviour.  * Receive brand briefs from the Head of Marketing and turn them into content plans that actually land on the feed.    This role is for you if you,  * Live on TikTok and Instagram the way the customer does and you naturally track what's breaking through before anyone's written a trend report about it.  * Think in equal parts creative and data-led concepts and can see how content connects to business results.  * Are as comfortable pulling a performance read as you are creative concepting and you use both to make the content better.  * Enjoy being a player-coach: leading and mentoring while still writing briefs, reviewing edits, managing the calendar, and posting when the moment calls for it.  * Have 5 to 7 years across social media, content, or digital marketing, including time in-house or at a strong agency with fashion, beauty, lifestyle, or youth-focused brands.  * Have a track record of social content that has moved product, driven sign-ups, and delivered clear outcomes.  * Managed creators, editors, coordinators, or freelancers and know how to give feedback that makes the work better.  * Bring strong aesthetic judgment that feels polished, energetic, product-forward, and culturally aware without trying too hard.  * Are Decisive under pressure and adjust plans fast when platform behaviour or culture shifts.  * Are comfortable in analytics and reporting tools and naturally turn numbers into actions, not just recaps 24.   PHYSICAL REQUIREMENTS   *  Ability to stand, walk, lift, carry, push, or pull up to 50 lbs. * Ability to travel as needed (up to 20%) *  Comfortable moving equipment, product, or props as needed for shoots.   Who are we?  Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.     We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.  We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.    If you have any individual needs in order to fully participate in the recruitment process, please contact us at hrusa@cottonon.com.au so we may support you in completing the job application process.  In addition, Cotton On Group will consider qualified applicants, including those with criminal histories, in a manner consistent with local “Fair Chance” ordinances.  CA: This is a full time salary position with a wage range of $100,000 - $120,000 /yr From Australia to the world - The Cotton On Group (known in-house as COG) is Australia's largest global retailer. With 7 brands, 19 countries, 1500 stores and counting; we exist to make a positive difference in the lives of everyone we touch.  Our people are optimistic, innovative and highly motivated; they share a genuine belief in themselves and others and they aren't afraid to think big. Cotton On is the founding brand of the Group and has grown to become a global fashion destination with over 600 stores worldwide. We thrive on delivering the trends of the moment (always with our own twist) and inspire our community to have fun with it. Our product offering includes womenswear, menswear and accessories.

Manage US marketing calendar and social channels, execute events and activations, and engage creator community for Cotton On Kids. | 3-5+ years in brand, social, or creator marketing with community focus, comfortable with content pipelines, events, and family-oriented creators. | We are Cotton On  Cotton On is an Australian-born fashion and lifestyle brand bringing a laid-back, optimistic Aussie energy to more than 20 countries. We make everyday dressing feel easy, fun, and accessible, and we use our scale to make a real difference through the Cotton On Foundation. In the US, we're growing fast and building a marketing team that can turn that global footprint into real brand love with Gen Z, Gen Alpha, and families.  Cotton On Kids is a brand with its own customer, its own energy, and its own community. We're looking for someone who gets the parent-and-child dynamic, loves the product, and is excited to run an entire brand marketing function across social, creators, community, and events.  Your impact @ Cotton On Kids  Cotton On Kids is looking for a Senior Specialist, Kids Brand Marketing to own how the Kids brand shows up in the US across social, creator programmes, community, and events. You'll take a brand that already has huge energy globally, work closely with the Kids team in Australia, and help it find its voice for US families.  Benefits You’ll Love  * 50% team member discount across all brands  * Competitive pay  * 24/7 wellness support  * Performance & Peak incentives  * Medical, Dental, Vision & more for you and your family  * 401(k) matching + financial wellness support  * Development opportunities with room to grow  * Quarterly COG Awards & real-time recognition  About the Role In this role, you are the day-to-day owner of the Kids marketing calendar, social channels, parent creator community, and local activations. You'll turn global briefs into US-ready stories and experiences that feel joyful, useful, and current for parents and kids alike. You'll manage an intern while staying deeply hands-on in the work.  Day to day, you'll  Run the brand  * Own the US marketing calendar for Cotton On Kids across seasonal moments, storytelling opportunities, and community activations.  * Translate global Kids briefs from the AUS team into US-relevant social, creator, and event plans.  * Be the US voice for Kids in cross-functional conversations. You know the product, the customer, and the commercial context.  * Work closely with the global AUS marketing team to align on creative direction, assets, and campaign timing throughout the year.    Manage the channels  * Own and manage Cotton On Kids' US social channels across TikTok, Instagram, YouTube, Snapchat, and emerging platforms, posting consistently, maintaining brand voice, and keeping the feed alive and relevant.  * Build and manage the content pipeline, including creator content, community output, and event capture, so there's always something coming.  * Track what's performing, what's not, and use that to improve what gets made next.  * Stay current on what's working in the parent and family creator space: the formats, the sounds, the conversation.    Build the creator community  * Own the Cotton On Kids US creator programme, finding the right parent and family creators, building relationships, and managing briefs end to end.  * Lead the Funday Club programme in the US, a community of parent creators who produce Cotton On Kids content as brand advocates. Growing and nurturing this community is a core part of the job.  * Understand what makes working with parent creators different. This is a specific skill set that requires cultural awareness, relationship care, and a genuine feel for this community.  * Brief creators clearly, track deliverables, manage usage rights, and report on performance.   Create brand moments  * Plan and execute Cotton On Kids in-store events and brand activations in the US, from concept through to post-event recap.  * Work with global licensing partners on US Kids brand collaborations: kids' IP, toy brand partnerships, and culturally relevant moments.  * Proactively identify activation opportunities that get the brand in front of the right customer at the right time.  * Manage the intern effectively, briefing, delegating, and developing, while staying deeply hands-on in your own output.     This role is for you if,  * You have 3 to 5+ years in brand, social, or creator marketing and you're energised by community-driven consumer brands.  * Excited by the idea of owning Kids as its own spotlight inside a bigger global portfolio.  * Comfortable owning a marketing calendar, running events, and still jumping in to brief creators, review content, and solve execution gaps.  * Have experience managing social channels and content pipelines end to end, from planning through reporting.  * Have experience planning and executing events, activations, or community moments and know how to move from concept to recap.  * Bring genuine interest in or experience with kids, family, or parent-adjacent brands and you understand how to speak to parents without losing the fun.  * Confident working with creators and communities in a way that feels thoughtful, organised, and brand-safe.  * Naturally operate as a player-coach, comfortable owning strategy while also chasing assets, writing recaps, and pitching in wherever the work needs to move.  PHYSICAL REQUIREMENTS    *  Ability to stand, walk, lift, carry, push, or pull up to 50 lbs.  * Ability to travel as needed (up to 20%)  *  Comfortable moving equipment, product, or props as needed for shoots.  Who are we?   Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.    We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.   We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.  If you have any individual needs in order to fully participate in the recruitment process, please contact us at hrusa@cottonon.com.au [hrusa@cottonon.com.au] so we may support you in completing the job application process.  In addition, Cotton On Group will consider qualified applicants, including those with criminal histories, in a manner consistent with local “Fair Chance” ordinances.   CA: This is a full time salary position with a wage range of $71,000 - $76,000 /yr