CommServe Technologies Inc

Support and optimize global programmatic media campaigns to achieve brand awareness and demand generation goals. | Requires 4-6 years of hands-on experience in programmatic media, expertise in The Trade Desk, Google Ads, and ad server management, with strong analytical and collaboration skills. | Summary The Programmatic Media Senior Specialist is a critical individual contributor on our Global Digital Marketing team. In this role, you will serve as the in-house programmatic subject matter expert, informing the strategy for display, video, native and audio campaigns. You’ll work cross-functionally with Media Planners and Regional Marketers, to align the programmatic strategy with business objectives through innovative programmatic execution. Work Type - Remote Duration -2 month(s) Work Timing -Regular Hours -Monday to Friday, 9am to 5pm - Pacific Time - Los Angeles (PST) Responsibilities · Support global programmatic media execution to achieve brand awareness and demand generation goals. · Assist in building and optimizing programmatic strategies, including targeting tactics, placements, partners, and creative, to support brand and demand generation objectives. · Monitor channel performance and budget pacing, providing insights to inform the strategic roadmap. · Help activate advanced capabilities such as 1st-party data usage, audience creation, and retargeting strategies. · Work with media agencies to support seamless execution, campaign management, account hygiene, and campaign optimizations. · Continuously analyze campaign performance to recommend refinements to targeting, creative, and bid strategies. · Support tagging, trafficking, and troubleshooting of programmatic campaigns to maintain data accuracy and tracking integrity. · Collaborate with internal Web, Marketing Ops, and Analytics teams to help enhance tracking, measurement, and user experience. · Utilize industry tools like Moat, IAS, and Double Verify to support brand safety, viewability, and fraud prevention efforts. · Collaborate with ad platforms and exchanges to explore new programmatic features and beta opportunities. · Maintain and share best practices while supporting operational excellence for the channel. Requirements What we look for: · 4 to 6 years of hands-on experience in Programmatic Media, agency management a plus. · Strong expertise in The Trade Desk, Google Ads, and Google Campaign Manager. · Experience onboarding and scaling a DSP and ad server. · Strong analytical skills, with a focus on interpreting performance data and delivering actionable insights. · Experience in B2B SaaS experience marketing, agency experience, demand generation, and brand media is highly preferred. · Content syndication media management experience is a plus. · Excellent collaboration and communication skills to work effectively across teams. · Proven experience in a fast-paced environment.