California Closets

The Senior Salesforce Marketing Cloud Specialist will drive the email marketing program by leveraging Salesforce Marketing Cloud to deploy advanced email campaigns. This role involves working cross-functionally to create customer journeys, automated workflows, and dynamic content. | Candidates should have a bachelor's degree in a relevant field and 5-7 years of hands-on email marketing experience. Certifications in Salesforce Marketing Cloud are required, along with strong analytical and technical skills. | Founded in 1978, California Closets has built a reputation as the leader and design authority in premium space management, delivering custom-designed organizational solutions and exceptional service. We believe home is more than just a place — it should be a source of creativity, comfort, and connection. From beautiful walk-in closets and entertainment centers to versatile pantries and home offices, we design custom storage solutions that add value to your life and home by making space for what belongs. Think of it as ‘practical magic.’ Job Description We’re seeking a Senior Salesforce Marketing Cloud Specialist who is a data-driven decision maker and marketing enthusiast to help drive our email marketing program. The ideal candidate has a strong track record of leveraging Salesforce Marketing Cloud to deploy technically-advanced email campaigns that enhance customer engagement and drive business results. With a passion to dive deep, this candidate has a strong technical background and project management skills with attention to detail, and a track record of transforming email marketing performance data into digestible, actionable insights. You’ll work cross-functionally with marketing, analytics, and CRM teams to create advanced customer journeys, automated workflows, dynamic content, and system integrations. The ideal candidate is an expert in Salesforce Marketing Cloud tools, scripting languages, and marketing automation best practices. We foster a values-based, collaborative environment and are seeking candidates who know how to drive growth while building deep partnerships. As a key driver of California Closets’ growth, this role works in partnership with cross-functional teams, and drives the results for a high-impact, high-visibility marketing channel, offering significant opportunities to make a meaningful impact on meeting our business objectives. The Senior Salesforce Marketing Cloud Specialist will report to the Senior Director, Relationship Marketing (CRM). TECHNICAL EXECUTION Advanced experience building, managing, and optimizing email campaigns specifically within Salesforce Marketing Cloud Hands-on experience leveraging Journey Builder, Automation Studio, Audience Builder, and Content Builder to deploy personalized, dynamic campaign flows and automations and create advanced multi-step customer journeys Create and troubleshoot automated workflows and data processes to support real-time, triggered messaging Proficient with building Data Extensions, conducting data imports and exports, and utilizing AMPscript to populate personalized attributes into emails Support integration with Marketing Cloud Connect and integrating SFMC with Salesforce CRM for triggered sends and real-time personalization Expert in Salesforce Marketing Cloud data architecture, including Contact Builder, Data Extensions, and Data Views Working knowledge of html, CSS, AMPscript, and responsive design EMAIL TRAFFIC AND PROJECT MANAGEMENT Submit creative briefs and partner with cross-functional teams to take emails from concept to delivery Help develop and maintain the monthly/quarterly email content calendar in collaboration with creative and marketing teams Proficiency in Figma for email design collaboration, proofing, and QA Thoroughly QA all email assets (email lists, subject lines, content blocks, links, dynamic fields, and imaging) across multiple devices and email clients before launch to ensure successful execution REPORTING Strong analytical capabilities with expertise in email data analysis and performance reporting Experience analyzing performance metrics and creating detailed campaign reports to translate insights into actionable improvements Proficient with using Salesforce Marketing Cloud Intelligence Reports to create dashboards and visualizations Expertise using Google Analytics (G4) or similar web analytics platform to leverage data and metrics to drive campaign improvements Qualifications Bachelor’s degree in Business, Marketing, Analytics, or related field Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Marketing Cloud Administrator 5-7 years of professional hands-on email marketing experience, ideally at an agency or within a premium lifestyle brand Strong experience with Excel for data manipulation, charts and pivot tables Additional Information Find us on Facebook, YouTube, and Instagram We are an equal opportunity employer. We E-Verify. All your information will be kept confidential according to EEO guidelines.

The Senior Salesforce Marketing Cloud Specialist will drive the email marketing program by leveraging Salesforce Marketing Cloud to deploy advanced email campaigns. This role involves working cross-functionally to create customer journeys, automated workflows, and dynamic content. | Candidates should have a bachelor's degree in a relevant field and 5-7 years of hands-on email marketing experience. Certifications in Salesforce Marketing Cloud are required, along with strong analytical and technical skills. | Founded in 1978, California Closets has built a reputation as the leader and design authority in premium space management, delivering custom-designed organizational solutions and exceptional service. We believe home is more than just a place — it should be a source of creativity, comfort, and connection. From beautiful walk-in closets and entertainment centers to versatile pantries and home offices, we design custom storage solutions that add value to your life and home by making space for what belongs. Think of it as ‘practical magic.’ Job Description We’re seeking a Senior Salesforce Marketing Cloud Specialist who is a data-driven decision maker and marketing enthusiast to help drive our email marketing program. The ideal candidate has a strong track record of leveraging Salesforce Marketing Cloud to deploy technically-advanced email campaigns that enhance customer engagement and drive business results. With a passion to dive deep, this candidate has a strong technical background and project management skills with attention to detail, and a track record of transforming email marketing performance data into digestible, actionable insights. You’ll work cross-functionally with marketing, analytics, and CRM teams to create advanced customer journeys, automated workflows, dynamic content, and system integrations. The ideal candidate is an expert in Salesforce Marketing Cloud tools, scripting languages, and marketing automation best practices. We foster a values-based, collaborative environment and are seeking candidates who know how to drive growth while building deep partnerships. As a key driver of California Closets’ growth, this role works in partnership with cross-functional teams, and drives the results for a high-impact, high-visibility marketing channel, offering significant opportunities to make a meaningful impact on meeting our business objectives. The Senior Salesforce Marketing Cloud Specialist will report to the Senior Director, Relationship Marketing (CRM). TECHNICAL EXECUTION Advanced experience building, managing, and optimizing email campaigns specifically within Salesforce Marketing Cloud Hands-on experience leveraging Journey Builder, Automation Studio, Audience Builder, and Content Builder to deploy personalized, dynamic campaign flows and automations and create advanced multi-step customer journeys Create and troubleshoot automated workflows and data processes to support real-time, triggered messaging Proficient with building Data Extensions, conducting data imports and exports, and utilizing AMPscript to populate personalized attributes into emails Support integration with Marketing Cloud Connect and integrating SFMC with Salesforce CRM for triggered sends and real-time personalization Expert in Salesforce Marketing Cloud data architecture, including Contact Builder, Data Extensions, and Data Views Working knowledge of html, CSS, AMPscript, and responsive design EMAIL TRAFFIC AND PROJECT MANAGEMENT Submit creative briefs and partner with cross-functional teams to take emails from concept to delivery Help develop and maintain the monthly/quarterly email content calendar in collaboration with creative and marketing teams Proficiency in Figma for email design collaboration, proofing, and QA Thoroughly QA all email assets (email lists, subject lines, content blocks, links, dynamic fields, and imaging) across multiple devices and email clients before launch to ensure successful execution REPORTING Strong analytical capabilities with expertise in email data analysis and performance reporting Experience analyzing performance metrics and creating detailed campaign reports to translate insights into actionable improvements Proficient with using Salesforce Marketing Cloud Intelligence Reports to create dashboards and visualizations Expertise using Google Analytics (G4) or similar web analytics platform to leverage data and metrics to drive campaign improvements Qualifications Bachelor’s degree in Business, Marketing, Analytics, or related field Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Marketing Cloud Administrator 5-7 years of professional hands-on email marketing experience, ideally at an agency or within a premium lifestyle brand Strong experience with Excel for data manipulation, charts and pivot tables Additional Information Find us on Facebook, YouTube, and Instagram We are an equal opportunity employer. We E-Verify. All your information will be kept confidential according to EEO guidelines.

The Senior Salesforce Marketing Cloud Specialist will drive the email marketing program by leveraging Salesforce Marketing Cloud to deploy advanced email campaigns. This role involves working cross-functionally to create customer journeys, automated workflows, and dynamic content. | Candidates should have a bachelor's degree in a related field and 5-7 years of hands-on email marketing experience. Certifications in Salesforce Marketing Cloud are required, along with strong analytical and technical skills. | Founded in 1978, California Closets has built a reputation as the leader and design authority in premium space management, delivering custom-designed organizational solutions and exceptional service. We believe home is more than just a place — it should be a source of creativity, comfort, and connection. From beautiful walk-in closets and entertainment centers to versatile pantries and home offices, we design custom storage solutions that add value to your life and home by making space for what belongs. Think of it as ‘practical magic.’ Job Description We’re seeking a Senior Salesforce Marketing Cloud Specialist who is a data-driven decision maker and marketing enthusiast to help drive our email marketing program. The ideal candidate has a strong track record of leveraging Salesforce Marketing Cloud to deploy technically-advanced email campaigns that enhance customer engagement and drive business results. With a passion to dive deep, this candidate has a strong technical background and project management skills with attention to detail, and a track record of transforming email marketing performance data into digestible, actionable insights. You’ll work cross-functionally with marketing, analytics, and CRM teams to create advanced customer journeys, automated workflows, dynamic content, and system integrations. The ideal candidate is an expert in Salesforce Marketing Cloud tools, scripting languages, and marketing automation best practices. We foster a values-based, collaborative environment and are seeking candidates who know how to drive growth while building deep partnerships. As a key driver of California Closets’ growth, this role works in partnership with cross-functional teams, and drives the results for a high-impact, high-visibility marketing channel, offering significant opportunities to make a meaningful impact on meeting our business objectives. The Senior Salesforce Marketing Cloud Specialist will report to the Senior Director, Relationship Marketing (CRM). TECHNICAL EXECUTION Advanced experience building, managing, and optimizing email campaigns specifically within Salesforce Marketing Cloud Hands-on experience leveraging Journey Builder, Automation Studio, Audience Builder, and Content Builder to deploy personalized, dynamic campaign flows and automations and create advanced multi-step customer journeys Create and troubleshoot automated workflows and data processes to support real-time, triggered messaging Proficient with building Data Extensions, conducting data imports and exports, and utilizing AMPscript to populate personalized attributes into emails Support integration with Marketing Cloud Connect and integrating SFMC with Salesforce CRM for triggered sends and real-time personalization Expert in Salesforce Marketing Cloud data architecture, including Contact Builder, Data Extensions, and Data Views Working knowledge of html, CSS, AMPscript, and responsive design EMAIL TRAFFIC AND PROJECT MANAGEMENT Submit creative briefs and partner with cross-functional teams to take emails from concept to delivery Help develop and maintain the monthly/quarterly email content calendar in collaboration with creative and marketing teams Proficiency in Figma for email design collaboration, proofing, and QA Thoroughly QA all email assets (email lists, subject lines, content blocks, links, dynamic fields, and imaging) across multiple devices and email clients before launch to ensure successful execution REPORTING Strong analytical capabilities with expertise in email data analysis and performance reporting Experience analyzing performance metrics and creating detailed campaign reports to translate insights into actionable improvements Proficient with using Salesforce Marketing Cloud Intelligence Reports to create dashboards and visualizations Expertise using Google Analytics (G4) or similar web analytics platform to leverage data and metrics to drive campaign improvements Qualifications Bachelor’s degree in Business, Marketing, Analytics, or related field Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Marketing Cloud Administrator 5-7 years of professional hands-on email marketing experience, ideally at an agency or within a premium lifestyle brand Strong experience with Excel for data manipulation, charts and pivot tables Additional Information Find us on Facebook, YouTube, and Instagram We are an equal opportunity employer. We E-Verify. All your information will be kept confidential according to EEO guidelines.

Develop and manage paid search and YouTube campaigns, optimize budgets and strategies, collaborate cross-functionally, and drive growth and ROI through data-driven insights. | 7+ years managing paid search campaigns with Google and Microsoft Ads certifications, strong analytics skills, experience with YouTube campaigns, and ability to manage large budgets and agencies. | Founded in 1978, California Closets has built a reputation as the leader and design authority in premium space management, delivering custom-designed organizational solutions and exceptional service. We believe home is more than just a place — it should be a source of creativity, comfort, and connection. From beautiful walk-in closets and entertainment centers to versatile pantries and home offices, we design custom storage solutions that add value to your life and home by making space for what belongs. Think of it as ‘practical magic.’ Job Description We are seeking a strategic Senior Growth Marketing Manager with a strong focus on Paid Search including Bing and Google Paid Search, Demand Gen, Performance Max, and YouTube campaigns. This role will be responsible for using data-driven insights to develop and own paid search strategies, manage media budgets, drive campaign execution, and work cross-functionally to achieve growth and ROI objectives. You understand the full search landscape to identify opportunities where paid and organic search can work together to maximize performance. We are seeking a creatively strategic Senior Growth Marketing Manager with a strong focus on Paid Search including Bing and Google Paid Search, Demand Gen, Performance Max and YouTube campaigns. This role will be responsible for using data-driven insights to develop and own paid search strategies, manage media budgets, drive campaign execution, and work cross-functionally to achieve growth and ROI objectives. While this role is focused on paid search, we’re seeking a candidate that is aware of the greater paid digital ecosystem including broadcast, streaming and OTT advertising, paid social, affiliate marketing and their potential impacts on paid search performance. The ideal candidate has a passion for problem-solving, a data-first mindset, and excellent communication skills. You will be part of the Growth Marketing team—a collaborative group of marketers working to expand brand awareness and generate demand for California Closets through conversations with the customer. Optimizing their brand experience from awareness through first contact with us. Base salary for this range is $130k - $150k + benefits. Our salary ranges are determined by role, level, and location. This is a remote position, however there is occasionally travel required about 3-5x per year. Responsibilities Ownership role in the planning, management, and execution of all California Closets Paid Search campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, bidding strategies and invoice and billing management Experience managing budgets more than $10M, with an aptitude for managing market-specific billing details and reporting these charges to internal finance teams Actively direct and manage a digital agency to define, execute and measure marketing campaigns to maximize efficient customer growth for existing and new paid media channels, including paid search (SEM), YouTube video and display, programmatic, and retargeting Actively direct and manage digital agency efforts to conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks Have a true love of data and problem solving. Know what data to pull to obtain needed insights and be skilled at interpreting the data and knowing where and how to dig deeper to uncover anomalies, unexpected outcomes and key performance insights Review paid search and YouTube campaign performance by market/DMA and work directly with local business owners & managing operators to adjust strategies to align with their business specific objectives Meet and exceed monthly volume and ROAS targets by driving continuous improvement and experimentation of new optimization concepts and tactics Meet regularly with agency and platform account teams to assess account performance, and to ensure optimal solution adoption while continually evolving strategies in tandem with the rapidly shifting paid search landscape Partner with digital agency to monitor new opportunities within the Google and Microsoft Ads platforms to test and optimize accounts As the driving force behind our YouTube efforts, you’ll create a data-driven YouTube advertising strategy that compliments California Closets overall business goals Conduct in-depth post-campaign analysis, test plans for new user acquisition initiatives, and measure performance to identify testing opportunities across paid search and YouTube Collaborate across levels and functions within the Growth, Tech, Operations, Solutions and Brand teams to support company growth initiatives Develop creative and innovative solutions for how to leverage paid search and YouTube for customer acquisition with a willingness to test new strategies and tactics Derive critical insights from data (front-end performance metrics from search engine platforms and back-end California Closets actions) and synthesize recommendations to deliver improvements to campaign performance Proven ability to seek cross channel insights by conducting attribution analysis to understand how the market specific media mix impacts paid search performance, regarding new/returning visitor volume and quality Proactively seek ongoing education with the very latest industry trends and advancements in paid search, AI and all other aspects of modern digital marketing Ensure that your efforts and those of 3rd party partners adhere to the latest corporate privacy and data governance policies Qualifications 7+ years of Paid Search experience managing and optimizing campaigns in Google Paid Search and Microsoft Ads. Hands-on experience managing and optimizing YouTube video campaigns. Google and Microsoft Ads certifications. Advanced proficiency in Google Analytics (GA4). Strong skills in Excel (macros, charts, pivot tables) and Tableau or similar BI platforms for data manipulation and visualization. Proven experience with A/B testing and iterative campaign optimization. Detail-oriented with a passion for creating processes to manage multiple campaigns and track location/franchise-specific strategies. Ability to use data and metrics to solve problems, support assumptions, and identify opportunities. Track record of exceeding performance goals through analysis, problem-solving, and strategic execution. Additional Information Find us on Facebook, YouTube, and Instagram We are an equal opportunity employer. We E-Verify. All your information will be kept confidential according to EEO guidelines.

Develop and execute paid search and YouTube advertising strategies, manage large media budgets, optimize campaigns for growth and ROI, and collaborate cross-functionally to meet performance goals. | 7+ years of paid search experience with Google and Microsoft Ads certifications, hands-on YouTube campaign management, advanced analytics skills, and strong data-driven problem-solving abilities. | Founded in 1978, California Closets has built a reputation as the leader and design authority in premium space management, delivering custom-designed organizational solutions and exceptional service. We believe home is more than just a place — it should be a source of creativity, comfort, and connection. From beautiful walk-in closets and entertainment centers to versatile pantries and home offices, we design custom storage solutions that add value to your life and home by making space for what belongs. Think of it as ‘practical magic.’ Job Description We are seeking a strategic Senior Growth Marketing Manager with a strong focus on Paid Search including Bing and Google Paid Search, Demand Gen, Performance Max, and YouTube campaigns. This role will be responsible for using data-driven insights to develop and own paid search strategies, manage media budgets, drive campaign execution, and work cross-functionally to achieve growth and ROI objectives. You understand the full search landscape to identify opportunities where paid and organic search can work together to maximize performance. We are seeking a creatively strategic Senior Growth Marketing Manager with a strong focus on Paid Search including Bing and Google Paid Search, Demand Gen, Performance Max and YouTube campaigns. This role will be responsible for using data-driven insights to develop and own paid search strategies, manage media budgets, drive campaign execution, and work cross-functionally to achieve growth and ROI objectives. While this role is focused on paid search, we’re seeking a candidate that is aware of the greater paid digital ecosystem including broadcast, streaming and OTT advertising, paid social, affiliate marketing and their potential impacts on paid search performance. The ideal candidate has a passion for problem-solving, a data-first mindset, and excellent communication skills. You will be part of the Growth Marketing team—a collaborative group of marketers working to expand brand awareness and generate demand for California Closets through conversations with the customer. Optimizing their brand experience from awareness through first contact with us. Base salary for this range is $130k - $150k + benefits. Our salary ranges are determined by role, level, and location. This is a remote position, however there is occasionally travel required about 3-5x per year. Responsibilities Ownership role in the planning, management, and execution of all California Closets Paid Search campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, bidding strategies and invoice and billing management Experience managing budgets more than $10M, with an aptitude for managing market-specific billing details and reporting these charges to internal finance teams Actively direct and manage a digital agency to define, execute and measure marketing campaigns to maximize efficient customer growth for existing and new paid media channels, including paid search (SEM), YouTube video and display, programmatic, and retargeting Actively direct and manage digital agency efforts to conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks Have a true love of data and problem solving. Know what data to pull to obtain needed insights and be skilled at interpreting the data and knowing where and how to dig deeper to uncover anomalies, unexpected outcomes and key performance insights Review paid search and YouTube campaign performance by market/DMA and work directly with local business owners & managing operators to adjust strategies to align with their business specific objectives Meet and exceed monthly volume and ROAS targets by driving continuous improvement and experimentation of new optimization concepts and tactics Meet regularly with agency and platform account teams to assess account performance, and to ensure optimal solution adoption while continually evolving strategies in tandem with the rapidly shifting paid search landscape Partner with digital agency to monitor new opportunities within the Google and Microsoft Ads platforms to test and optimize accounts As the driving force behind our YouTube efforts, you’ll create a data-driven YouTube advertising strategy that compliments California Closets overall business goals Conduct in-depth post-campaign analysis, test plans for new user acquisition initiatives, and measure performance to identify testing opportunities across paid search and YouTube Collaborate across levels and functions within the Growth, Tech, Operations, Solutions and Brand teams to support company growth initiatives Develop creative and innovative solutions for how to leverage paid search and YouTube for customer acquisition with a willingness to test new strategies and tactics Derive critical insights from data (front-end performance metrics from search engine platforms and back-end California Closets actions) and synthesize recommendations to deliver improvements to campaign performance Proven ability to seek cross channel insights by conducting attribution analysis to understand how the market specific media mix impacts paid search performance, regarding new/returning visitor volume and quality Proactively seek ongoing education with the very latest industry trends and advancements in paid search, AI and all other aspects of modern digital marketing Ensure that your efforts and those of 3rd party partners adhere to the latest corporate privacy and data governance policies Qualifications 7+ years of Paid Search experience managing and optimizing campaigns in Google Paid Search and Microsoft Ads. Hands-on experience managing and optimizing YouTube video campaigns. Google and Microsoft Ads certifications. Advanced proficiency in Google Analytics (GA4). Strong skills in Excel (macros, charts, pivot tables) and Tableau or similar BI platforms for data manipulation and visualization. Proven experience with A/B testing and iterative campaign optimization. Detail-oriented with a passion for creating processes to manage multiple campaigns and track location/franchise-specific strategies. Ability to use data and metrics to solve problems, support assumptions, and identify opportunities. Track record of exceeding performance goals through analysis, problem-solving, and strategic execution. Additional Information Find us on Facebook, YouTube, and Instagram We are an equal opportunity employer. We E-Verify. All your information will be kept confidential according to EEO guidelines.

The Marketing Manager will support the National Marketing Director in local marketing activities and drive the execution of national marketing programs. They will also analyze campaign results and provide insights to improve performance. | Candidates should have 3-5 years of experience in a marketing role focusing on local initiatives and possess website CMS experience. Strong organizational skills and the ability to thrive in a fast-paced environment are essential. | Founded in 1978, California Closets has built a reputation as the leader and design authority in premium space management, delivering custom-designed organizational solutions and exceptional service. We believe home is more than just a place — it should be a source of creativity, comfort, and connection. From beautiful walk-in closets and entertainment centers to versatile pantries and home offices, we design custom storage solutions that add value to your life and home by making space for what belongs. Think of it as ‘practical magic.’ Job Description This role partners with the National Marketing Director in supporting operators to achieve their leads and marketing budget goals. In addition, the Marketing Manager will work closely with internal and external business partners to support the integration between national and local marketing to deliver on our Brand Experience and live the CREDO. ESSENTIAL FUNCTIONS Support National Marketing Director on local marketing activities Drive participation and execution of national marketing programs – including promotions, digital programs, direct mail and email campaigns, etc. Develop and maintain relationships with operators, engaging with them to improve their business performance. Potential for direct responsibility for locations. Responsible for the implementation of digital and other marketing campaigns, analyze and report on results and make recommendations to improve the performance of the campaigns. Analyzing social media channels, local web pages, other digital platforms and developing insights to share with operators to improve performance of the platforms. This includes onboarding and training local points of contact. Manage local contact information for website and online listings. Managing the correspondence to clients and operators for customer complaints through Customer Care Analyze and ensure compliance with local marketing spending guidelines through quarterly audits for franchises. Produce and distribute monthly marketing newsletter. Generate, analyze and distribute reports for marketing campaign results. Qualifications 3-5 years of experience in a marketing role focusing on local initiatives Website CMS experience, in particular, working with custom field data entry and various page templates Ability to take out-of-the-box requests and work with business partners to find solutions Ability to thrive in a fast-paced environment Effective time management and organizational skills Tech savvy with the ability to quickly learn and apply various business systems (Social Media Platforms, Microsoft Office, etc) Additional Information Find us on Facebook, YouTube, and Instagram We are an equal opportunity employer. We E-Verify. All your information will be kept confidential according to EEO guidelines.

Develop and execute paid search and YouTube campaigns, manage large media budgets, collaborate cross-functionally, and optimize campaign performance using data insights. | 7+ years of paid search experience with Google and Microsoft Ads certifications, proficiency in GA4 and BI tools, strong analytical skills, and experience managing large budgets and digital agencies. | Founded in 1978, California Closets has built a reputation as the leader and design authority in premium space management, delivering custom-designed organizational solutions and exceptional service. We believe home is more than just a place — it should be a source of creativity, comfort, and connection. From beautiful walk-in closets and entertainment centers to versatile pantries and home offices, we design custom storage solutions that add value to your life and home by making space for what belongs. Think of it as ‘practical magic.’ Job Description We are seeking a strategic Senior Growth Marketing Manager with a strong focus on Paid Search including Bing and Google Paid Search, Demand Gen, Performance Max, and YouTube campaigns. This role will be responsible for using data-driven insights to develop and own paid search strategies, manage media budgets, drive campaign execution, and work cross-functionally to achieve growth and ROI objectives. You understand the full search landscape to identify opportunities where paid and organic search can work together to maximize performance. We are seeking a creatively strategic Senior Growth Marketing Manager with a strong focus on Paid Search including Bing and Google Paid Search, Demand Gen, Performance Max and YouTube campaigns. This role will be responsible for using data-driven insights to develop and own paid search strategies, manage media budgets, drive campaign execution, and work cross-functionally to achieve growth and ROI objectives. While this role is focused on paid search, we’re seeking a candidate that is aware of the greater paid digital ecosystem including broadcast, streaming and OTT advertising, paid social, affiliate marketing and their potential impacts on paid search performance. The ideal candidate has a passion for problem-solving, a data-first mindset, and excellent communication skills. You will be part of the Growth Marketing team—a collaborative group of marketers working to expand brand awareness and generate demand for California Closets through conversations with the customer. Optimizing their brand experience from awareness through first contact with us. Base salary for this range is $130k - $150k + benefits. Our salary ranges are determined by role, level, and location. This is a remote position, however there is occasionally travel required about 3-5x per year. Responsibilities Ownership role in the planning, management, and execution of all California Closets Paid Search campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, bidding strategies and invoice and billing management Experience managing budgets more than $10M, with an aptitude for managing market-specific billing details and reporting these charges to internal finance teams Actively direct and manage a digital agency to define, execute and measure marketing campaigns to maximize efficient customer growth for existing and new paid media channels, including paid search (SEM), YouTube video and display, programmatic, and retargeting Actively direct and manage digital agency efforts to conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks Have a true love of data and problem solving. Know what data to pull to obtain needed insights and be skilled at interpreting the data and knowing where and how to dig deeper to uncover anomalies, unexpected outcomes and key performance insights Review paid search and YouTube campaign performance by market/DMA and work directly with local business owners & managing operators to adjust strategies to align with their business specific objectives Meet and exceed monthly volume and ROAS targets by driving continuous improvement and experimentation of new optimization concepts and tactics Meet regularly with agency and platform account teams to assess account performance, and to ensure optimal solution adoption while continually evolving strategies in tandem with the rapidly shifting paid search landscape Partner with digital agency to monitor new opportunities within the Google and Microsoft Ads platforms to test and optimize accounts As the driving force behind our YouTube efforts, you’ll create a data-driven YouTube advertising strategy that compliments California Closets overall business goals Conduct in-depth post-campaign analysis, test plans for new user acquisition initiatives, and measure performance to identify testing opportunities across paid search and YouTube Collaborate across levels and functions within the Growth, Tech, Operations, Solutions and Brand teams to support company growth initiatives Develop creative and innovative solutions for how to leverage paid search and YouTube for customer acquisition with a willingness to test new strategies and tactics Derive critical insights from data (front-end performance metrics from search engine platforms and back-end California Closets actions) and synthesize recommendations to deliver improvements to campaign performance Proven ability to seek cross channel insights by conducting attribution analysis to understand how the market specific media mix impacts paid search performance, regarding new/returning visitor volume and quality Proactively seek ongoing education with the very latest industry trends and advancements in paid search, AI and all other aspects of modern digital marketing Ensure that your efforts and those of 3rd party partners adhere to the latest corporate privacy and data governance policies Qualifications 7+ years of Paid Search experience managing and optimizing campaigns in Google Paid Search and Microsoft Ads. Hands-on experience managing and optimizing YouTube video campaigns. Google and Microsoft Ads certifications. Advanced proficiency in Google Analytics (GA4). Strong skills in Excel (macros, charts, pivot tables) and Tableau or similar BI platforms for data manipulation and visualization. Proven experience with A/B testing and iterative campaign optimization. Detail-oriented with a passion for creating processes to manage multiple campaigns and track location/franchise-specific strategies. Ability to use data and metrics to solve problems, support assumptions, and identify opportunities. Track record of exceeding performance goals through analysis, problem-solving, and strategic execution. Additional Information Find us on Facebook, YouTube, and Instagram We are an equal opportunity employer. We E-Verify. All your information will be kept confidential according to EEO guidelines.