Avalara

Manage multi-channel competitive campaigns coordinating Product Marketing, Sales, and RevOps to drive pipeline and market position. | 6-8 years B2B SaaS demand generation and 5+ years building competitive programs with proficiency in Marketo, 6sense, Salesforce, and AI technologies. | What You'll Do As the Senior Revenue Marketing Manager for Compete Campaigns, you will oversee the strategy and execution of competitive campaigns. These campaigns protect and expand Avalara's market position against both established incumbents and new entrants in the agentic tax and compliance category. You'll build the playbooks. You'll activate across a broad set of channels. You'll connect Product Marketing, Sales, Customer Account Managers, the Partner organization, and Revenue Operations into a coordinated competitive motion. This motion intercepts prospects mid-evaluation, defends customers from displacement, and turns competitive intelligence into attributable pipeline. This is a US-based remote position reporting to our Senior Director, Revenue Marketing (Core Business). #LI-Remote What Your Responsibilities Will Be You will build and run multi-channel competitive campaigns that intercept prospects evaluating competitors, defend at-risk accounts, and drive measurable displacement wins You will develop and scale competitive playbooks across integrations, segments, and challengers — from ankle-biters to agentic AI entrants — starting with high-priority partners and expanding the framework across the portfolio You will partner with Product Marketing to convert competitive intelligence into crisp campaign messaging, positioning Avalara as the AI-powered compliance management platform versus narrower transactional alternatives You will launch paid search intercept, display retargeting, competitor comparison pages, and integration-specific microsites You will develop SDR sequences, battle cards, objection-handling guides, and talk tracks in partnership with Product Marketing and Sales Enablement — ensuring every competitive play is activation-ready across Highspot and the field You will activate across a broad channel mix, including paid search, social, events, and partner channels. Using a For/To/With motion, you will reach prospects, partners, and end-users at every stage of the buying journey You will be the connective layer between Product Marketing's competitive research and Sales, XDR, Customer Account Managers, and the Partner team — translating intelligence into campaigns that shift perception and win deals You will partner with RevOps to track competitive wins and losses in Salesforce, build displacement reporting, and tie campaign activity to pipeline outcomes You will design retention plays with Customer Account Managers to defend customers from competitive churn and expand Avalara's footprint across the compliance suite You will track competitive SOV, impression share, displacement wins, and Stage 0 pipeline contribution You will build regular competitive retrospectives that surface new competitor tactics, sharpen the playbook, and inform the next campaign cycle What You'll Need to be Successful 6–8 years of B2B SaaS demand generation, revenue marketing, or integrated campaign management experience 5+ years of experience building end-to-end competitive programs — paid intercept, comparison content, SDR sequences, and enablement assets — with measurable displacement results Hands-on experience with Marketo, 6sense, Salesforce, ON24, and Power BI Experience in regulated markets (tax, compliance, FinTech) Avalara is an AI-first Company AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI-related technologies, ready to thrive here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We'll Take Care of You Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. What You Need To Know About Avalara We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

Conduct qualitative and quantitative primary market research to inform marketing, product, and go-to-market strategies for tax compliance solutions, building competitive intelligence and translating complex data into clear narratives to drive strategic business decisions. | Requires a bachelor's degree and over 7 years of hands-on experience in primary market research with proficiency in Power BI, Excel, and AI tools for data synthesis and operational efficiency. | What You'll Do We are looking for a Market Research Specialist to power data-driven decisions across Avalara's tax compliance and regulatory technology portfolio. Global compliance is growing more complex. AI is reshaping how businesses manage tax. Avalara's marketing, product, and go-to-market teams need sharper, faster, and more reliable insight into customers, competitors, and the market. You will deliver that insight. This is a hands-on role focused on completing primary market research, surfacing actionable insights, and building competitive intelligence across the global tax-tech and compliance solutions landscape. Your work will directly shape positioning, product priorities, and go-to-market strategy — helping Avalara make better decisions, faster. This is a remote, US-based position reporting to our Senior Manager, Product Marketing #LI-Remote What Your Responsibilities Will Be Primary Research & Insight Delivery You will complete qualitative and quantitative primary market research that informs marketing, product, and go-to-market strategies for tax compliance solutions. You will design surveys and discussion guides that align with our goals and produce clear, reliable, decision-ready results. You will analyze research data in Excel (can perform complex functions) and Power BI to identify customer needs, buying drivers, adoption barriers, and market trends. You will surface themes from qualitative and open-ended responses related to compliance complexity, automation needs, and customer pain points. Competitive & Market Intelligence You will build competitive intelligence across the tax compliance, indirect tax, e-invoicing, reporting, and broader compliance technology ecosystem — including competitor positioning and messaging You will integrate secondary research, industry reports, regulatory developments, and internal performance data to strengthen and contextualize insights. Storytelling & Enablement You will translate market, customer, and competitive insights into clear narratives that drive strategic decision-making. You will coordinate with external research vendors to protect timelines, data quality, and delivery. Collaboration You will partner with marketing, product, sales, analytics, and commercial teams in a global SaaS environment to ensure insights are understood and acted on. What You'll Need to be Successful Bachelor's degree (business, marketing, economics, or social science preferred). 7+ years of hands-on experience in qualitative and quantitative primary market research. Proficiency in Power BI, Excel, and PowerPoint. Hands-on experience with Qualtrics or a similar survey platform. Analytical and storytelling skills, with the ability to connect insights to business and product decisions. Experience using AI and related tools to improve operational efficiency and the quality of research output. Avalara is an AI-first company, and you will also use AI to improve the speed, quality, and scale of research and insight delivery. In practice, you will: Use AI tools to accelerate data synthesis, qualitative coding, and theme detection across large volumes of customer and market inputs. Use AI to improve the clarity and efficiency of research deliverables and stakeholder-ready narratives. Avalara is an AI-first Company AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI-related technologies, ready to thrive here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We'll Take Care of You Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. What You Need To Know About Avalara We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

Lead product management strategy and execution for tax compliance and business license solutions, driving cross-functional initiatives and AI-driven innovation. | 10+ years product management with 5+ years leadership, experience in tax compliance or fintech preferred, strong collaboration and strategic skills. | What You'll Do: As Senior Director of Product Management, Accelerators, you will be a leader in our Product team responsible for an expansive and high-growth portfolio encompassing Property Tax and Business Licenses compliance solutions. You will partner with our Accelerators GM leadership to establish OKRs and a multi-year roadmap to provide clarity on product vision. You will help drive strategic cross-product and cross-functional initiatives to transform our business and customer experience, focused on growth. • Partner with general managers and cross-functional leaders across the Accelerators portfolio. • Interact with customers and Avalara subject matter experts to understand market needs across business licenses, broad tax compliance, and SaaS environments. • Work closely with product managers to drive consolidated strategies and roadmaps to ensure cohesion across team members and multiple product lines. • Work with product managers on goal setting and plan execution. • Be an evangelist of the Avalara product strategy, particularly our shift to AI-driven systems and tools that replace manual, fragmented processes. • Articulate a clear and compelling product vision for the Accelerators group. • Define metrics that measure key business objectives. • Partner with other Avalara leaders and stakeholders across Engineering, UX/Design, Marketing, and Sales to drive strong relationships that foster goal achievement and issue resolution. You will thrive in this role if your instincts are solution oriented when presented with a wide range of complex problems that have a big impact on driving innovation across the broader organization. You like being seen as a partner across the many teams you will work with, and you foster an open and transparent communication style which is valued at all levels from Product Managers to Executives. Your demeanor and approach to product management allow you to take a step back and look at unique challenges holistically to define pervasive problems and articulate priorities to propose solutions across a diverse group of stakeholders with high expectations of you and your team. What Your Responsibilities Will Be: • Ensure end-to-end accountability by leveraging your combined product, operational, program, and go-to-market knowledge. • Motivate, inspire, and grow your people. Consistently hire A-players, earn their loyalty, and grow their careers. • Lead the shift for our customers from singular product tasks to agentic cross-product workflows as a problem-solver and demonstrated AI experimenter. • Partner cross-functionally and integrate diverse product portfolios. • Drive results through influence and enthusiasm across teams. • Conduct briefings and demos both internally and with customers. What You'll Need to be Successful: • 10+ years of related product management experience and 5+ years of leadership and management experience. • Track record of leading a team of 5-20 directs or matrixed employees, and experience influencing product, design, and engineering teams of 40 – 200+. • Demonstrated success leading products and product teams from inception through launch for solutions that target small, mid, and enterprise-level businesses. • Broad understanding of tax compliance, financial technology, and SaaS environments. Preferred experience includes domain expertise in tax compliance, specifically 1099, Property Tax, Business Licenses, or Cross-Border. Bonus if expertise is demonstrated in more than one area. • Experience with agile development methodologies and commonly used tools such as Jira, Confluence, etc. • Experience utilizing customer journey maps to define end-to-end customer experiences. • Hands-on experience analyzing data and deriving actionable outcomes. • Strategic thinking with the ability to go deep when necessary. • A strong collaborator with high EQ and a sense of empathy. • Exceptional written and oral communication skills. • Bachelor's Degree in a relevant field (accounting, business, or computer science); MBA desirable. Avalara is an AI-first Company: AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. • You’ll bring experience using AI and AI-related technologies, ready to thrive here. • You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. • You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We'll Take Care of You: Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. What You Need To Know About Avalara: We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

Lead global IT operations and modernization initiatives including AI adoption and collaboration systems. | 15+ years IT leadership with experience in enterprise platforms, AI adoption, global teams, and M&A integration. | What You'll Do Are you a forward-thinking technology leader with a passion for modernization, automation, and AI transformation? We are looking for a Vice President of Information Technology to lead our global IT function through a critical phase of evolution and enterprise innovation. This is more than a traditional IT executive role—it’s an opportunity to shape how 5,000+ employees across the globe experience technology every day. Reporting directly to the Chief Information Officer, you’ll lead a globally distributed team of 70 to 150 professionals with primary delivery hubs in India and core leadership based in the U.S. and drive high-impact initiatives across infrastructure, end-user experience, enterprise applications, collaboration platforms, identity and access management, and global service delivery. This role sits at the intersection of leadership transition, enterprise automation, and an AI-first vision. The foundation is strong—now it’s your time to stabilize, scale, and bring cohesion to a rapidly evolving function. #LI-Remote What Your Responsibilities Will Be • Stabilize and inspire a high-performing global IT organization through a leadership transition—earning trust and delivering results from day one. • Define and execute a strategic roadmap that balances operational reliability with modernization and enterprise scalability. • Drive enterprise AI and automation adoption, including the rollout and governance of tools like ChatGPT Enterprise, Glean (federated search), and agent-based workflows through n8n. • Lead global IT operations across infrastructure, service desk, identity and access management (Okta), client engineering, collaboration systems (O365, Slack, Zoom), and corporate platforms (Atlassian, ServiceNow, Workday). • Act as the trusted IT lead for M&A transactions, managing due diligence, identity integration, and post-close execution across global acquisitions and divestitures. • Deliver on near-term initiatives such as mobile device management rollout, a unified “single front door” employee experience, and expanded Glean and n8n deployments. • Strengthen data governance and compliance in support of IPO readiness, SOX alignment, and long-term architectural maturity. • Partner cross-functionally with Legal, Finance, Security, People, and Engineering teams to translate business goals into scalable, secure solutions. What You'll Need to be Successful • 15+ years of progressive IT leadership, including global team oversight and executive stakeholder engagement. • Strategic and operational depth across infrastructure, identity, enterprise applications, endpoint management, and collaboration ecosystems. • Proven ability to lead modernization, AI adoption, and automation initiatives at scale, especially in complex or high-growth environments. • Hands-on experience with enterprise platforms like Okta, ServiceNow, Atlassian, Zoom, O365, Workday, and AWS. • Strong working knowledge of IT security, compliance frameworks, and access governance in support of IPO and audit readiness. • Experience leading across globally distributed teams, with a strong ability to collaborate across cultures and time zones—even as a U.S.-based leader. • Pragmatic leadership style: calm under pressure, strong in ambiguity, and able to bring structure without slowing down innovation. • Experience leading IT through M&A integration and due diligence is highly valued. Avalara is an AI-first Company AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. • You’ll bring experience using AI and AI-related technologies, ready to thrive here. • You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. • You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We'll Take Care of You Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. What You Need To Know About Avalara We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.