Appfire

Define and execute global channel marketing and partner programs to drive pipeline growth and partner engagement. | Extensive experience in B2B SaaS channel marketing, partner program development, and senior leadership, with proven ability to influence cross-functional teams and deliver measurable revenue impact. | At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. That's why at Appfire, you choose. Choose to work where you thrive: Whether from home, in one of our offices, or while exploring the world, you decide where you're most productive. From hardware and software to access to two decades of collective wisdom on working effectively in a remote-first company, we've got you covered. Choose to balance your life without compromise: Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being. Choose to grow on your terms: Take charge of your professional growth with access to online learning platforms, facilitated training, leadership programs, and internal hackathons. Collaborate with a global team to gain fresh perspectives. When you're ready for a new challenge, our internal mobility program is here to support your journey. No one knows you better than you do. So join us and customize your experience. Choose how you want to work. Choose Appfire. Vice President, Channel Marketing & Programs Role Overview The Vice President, Channel Marketing & Programs at Appfire will be responsible for defining and executing the global channel marketing and partner program strategy to accelerate pipeline growth, increase partner engagement, and drive measurable revenue impact. This leader owns partner demand generation, program strategy and operations, enablement, communications, and insights—working cross-functionally with teams across Channel, Product, Marketing, Customer Success and Data Insights to deliver high-performing demand gen and incentive programs. This role combines strategic vision with operational rigor and people leadership, ensuring programs are aligned to regional priorities, partner maturity, and company growth objectives. What you will do: Partner Demand Generation Planning • Define partner inclusion in demand generation strategies aligned to regional and global priorities and partner earned status • Identify and manage partners for campaign inclusion opportunities across core marketing initiatives in collaboration with the Marketing Demand Generation team • Bring forward and evaluate sponsorship and co-marketing opportunities • Establish KPIs, success criteria, and ROI measurement frameworks for partner demand initiatives and ensure lead follow up actions for lead management Partner Program Management • Lead the strategy and execution of partner programs, including campaigns, incentives, activations, and in-quarter pipeline acceleration initiatives • Oversee partner onboarding and support • Ensure alignment with global partner program frameworks and tiering models • Continuously evolve programs based on performance, partner feedback, and business priorities • Manage annual planning across functions for programmatic changes, partner leveling, performance reporting and communications to drive performance across our partner community • Work closely with the GTM leader for Channel & Sales to ensure the Appfire Program contribution is in line with route expectations on an annual basis Partner Program Operations • Own tracking of partner participation, performance, and annual re-leveling and modeling • Ensure operational excellence across programmatic reporting, contracting, and compliance in collaboration with finance and legal teammates • Oversee partner program frameworks and offerings align to partner type • Partner closely with Channel and Legal to ensure scalable, repeatable program operations Channel Enablement • Lead creation of partner-facing assets, presentations, and events tailored by partner type and maturity • Develop consistent partner messaging frameworks across regions and partner segments • Create seller-facing enablement content, presentations, and events to support partner-led motions • Ensure alignment of partner and seller messaging to drive clarity, adoption, and execution • Work closely with Tech Comms team to leverage training assets and content to enable partners on the Appfire portfolio Partner Survey & Insights • Work with the Customer Experience team to design, deploy, and manage partner surveys to capture sentiment, feedback, and program effectiveness • Analyze and synthesize insights to identify trends, gaps, and opportunities • Share actionable insights with Sales, Product, Marketing, and Channel leadership • Drive action plans and program improvements based on survey outcomes and feedback loops Partner Communications • Own partner marketing calendars, announcements, and go-to-market communications • Develop campaign toolkits, playbooks, and execution guides for partners • Deliver regular partner updates through newsletters, briefings, and forums • Establish feedback loops and escalation management processes • Oversee Partner Portal content strategy, updates, and ongoing optimization What you will need: • 10+ years of experience in B2B SaaS marketing, channel marketing, or partner programs, with at least 5+ years in senior leadership roles • Proven experience building and scaling global partner programs and channel marketing motions • Demonstrated ability to lead, mentor, and develop high-performing teams across regions • Strong executive presence with the ability to influence cross-functional leaders and senior stakeholders • Track record of driving measurable pipeline and revenue impact through partner ecosystems • Deep understanding of systems, data governance, and compliance requirements for program management in global use cases • Experience working with multi-tiered partner ecosystems and partner types (resellers, solution providers, GSIs etc.) What do we offer: • Base compensation, bonus and equity (stock options) • 401(k) Matching Component. • Access to the Appfire University learning platform – a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility. • 10 paid holidays + Flexible PTO – no set number of days that you must take in a year. • 100% company-paid health insurance. • 50/50 split dental and vision insurance. • 24 hours of paid time off to participate in Appfire's Corporate Social Responsibility (CSR) Program. • Flexible Spending Accounts. • Mobile phone and Internet stipend. About Appfire A people-first approach to business Since its inception, Appfire has been a remote-first company. With 850+ employees (who we call fireflies) across 28 countries, we foster an environment where everyone is respected. We invest in team members by ensuring they grow professionally and personally. Making an impact At Appfire, CSR means embedding purpose, responsibility, and impact into everything we do. We use our people, products, and partnerships to make a meaningful difference in the world, we act responsibly as a business, and we empower communities while strengthening our skills and culture and fostering belonging across Appfire. In 2015, Appfire joined the Pledge 1% network of organizations committed to philanthropy. Appfire has since grown our Pledge 1% program to include all four pledge types — product, profit, equity, and employee time. We were among the first to do this, and we're proud that Pledge 1% is part of our evolution. Our business Appfire mission to equip and connect every team so they can plan and deliver their best work. We are committed to building a durable, multi-generational business, and to evolving, innovating, and scaling in a way that ensures stability and opportunity for years to come What's our secret sauce? • We follow teams. We do our research and build software that solves real-life collaboration challenges while being easy to implement and a joy to use. We're proud to support over 20,000 customers and growing, including 55% of the Fortune 500. From the entertainment delivered by Netflix to the devices crafted by Samsung, and Dell Technologies and the financial transactions handled by Visa, Edward Jones, and US Bank, Appfire's technology is indispensable. Our products also play a pivotal role in streamlining operations and fostering innovation at companies like Tesla and significant institutions such as NASA, Boeing, and many more. • We enhance. Our software is designed to give developers, knowledge workers, and teams the ability to extend and get greater value from the platforms they've invested in and enjoy. So far, our solutions extend and enhance the capabilities offered by Atlassian, Microsoft, monday.com, and Salesforce. • We build bridges and invest in our partners. Appfire's success is underscored by its channel program as its primary path to market. Today, Appfire has a dedicated Channel team supporting 800+ channel partners. • We make security and privacy a priority, but we also keep it simple for our customers. We've achieved International Organization for Standardization (ISO) 27001 and ISO 27017 and System and Organization Controls (SOC) SOC 2, Type I and SOC 2, Type II certifications. Our award-winning Appfire Trust Center, offers our customers, partners, and prospects the latest security, privacy, and compliance information, including pre-completed questionnaires (CAIQ, SIG, and VSA) with an accelerated NDA process and just one EULA to cover it all. Market recognition Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards. Equal Employer Opportunity (EEO) Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.

Designing and implementing backend functionalities, optimizing existing services, and ensuring system stability for a cloud-based SaaS platform. | Strong practical knowledge of Java, Spring, Hibernate, SQL, cloud environments, and experience in evolving and scaling established systems. | At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. That's why at Appfire, you choose. Choose to work where you thrive: Whether from home, in one of our offices, or while exploring the world, you decide where you're most productive. From hardware and software to access to two decades of collective wisdom on working effectively in a remote-first company, we've got you covered.Choose to balance your life without compromise: Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being.Choose to grow on your terms: Take charge of your professional growth with access to online learning platforms, facilitated training, leadership programs, and internal hackathons. Collaborate with a global team to gain fresh perspectives. When you're ready for a new challenge, our internal mobility program is here to support your journey.No one knows you better than you do. So join us and customize your experience. Choose how you want to work. Choose Appfire.About the roleAppfire is looking for a Backend Java Developer to help evolve a modern, cloud-based SaaS platform. You'll design new backend functionality, optimize existing services, and support systems used by thousands of tenants. This role reports to the Senior Manager of Engineering and works cross-functionally with product, UX, and frontend partners to deliver reliable, well-tested SaaS solutions. You can choose to work remotely from anywhere in Bulgaria.Your everyday tasks will include:Designing and implementing new functionalities while maintaining and optimizing existing ones.Ensuring high code quality through rigorous testing (unit, integration) and peer code reviews.Collaborating with Product Owners, UX/UI designers, and frontend teams.Solving performance-related challenges to ensure system stability and speed.Contributing to technical discussions and helping the team solve production issues.Technical Highlights:Add your value to complex yet well-designed application, having over 100 modules and fully-fledged Domain-Driven Design (ubiquitous language, aggregates, domain events etc.)Practice your craftsmanship in good design (clean code, SOLID, Inversion of Control) and in various architectures (hexagonal, event-driven, pipes&filters, modular monoliths, microservices and more)Thoroughly test what you build: with unit, integration and e2e tests (Spock, JUnit, Mockito, AssertJ, REST Assured, WireMock, Testcontainers, Cypress)Learn our advanced cloud (SaaS) architecture: serving thousands of tenants (multitenant architecture), continuously monitored and profiled (ELK, async-profiler), and with state of the art release process (feature flags, canary releases). We use AWS and GCP. Help us advance our cloud architecture further Practice other cool approaches and tools like reactive programming, Event Sourcing, Apache Kafka or RedisFeel safe with our extensive CI process that automatically runs unit, integration, e2e, architecture, migration and performance tests on your commitSkills and experience you'll need to succeed:Solid Java Foundation: Strong practical knowledge of Java, Spring, Hibernate, and SQL.Clean Code & Patterns: A good understanding of SOLID principles and common design patterns to keep the codebase maintainable.Testing & Tools: Proficiency in JUnit/Spock, Git, Maven, and Docker.Production-Ready Mindset: Experience in evolving and scaling established systems (beyond just greenfield projects) and a focus on long-term code maintainability.Performance Awareness: Ability to use profiling tools and a focus on writing efficient code that performs well under load.Cloud Basics: Understanding of SaaS architecture and cloud environments (AWS or GCP).Beyond the resume skills that match our culture and this role:You are dedicated to elevating client and co-worker experiences, knowing that exceptional work centers on serving others.You adapt swiftly to new business demands, understanding that change fuels collective and individual growth.You excel in communication, effectively connecting in remote/hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events.You have exceptional coaching, mentoring, and people development skills.We offer:25 paid days off, regardless of years of experiencePrivate healthcareSofia public transport cardMultisport cardDevelopment opportunities via our Appfire UniversityDisclaimer: The responsibilities outlined in this job posting are intended to provide a general overview of the role. Additional duties may be assigned as needed to meet the needs of the business.#LI-RemoteAbout AppfireA people-first approach to businessSince its inception, Appfire has been a remote-first company. With 850+ employees (who we call fireflies) across 28 countries, we foster an environment where everyone is respected. We invest in team members by ensuring they grow professionally and personally.Making an impactAt Appfire, CSR means embedding purpose, responsibility, and impact into everything we do. We use our people, products, and partnerships to make a meaningful difference in the world, we act responsibly as a business, and we empower communities while strengthening our skills and culture and fostering belonging across Appfire.In 2015, Appfire joined the Pledge 1% network of organizations committed to philanthropy. Appfire has since grown our Pledge 1% program to include all four pledge types - product, profit, equity, and employee time. We were among the first to do this, and we're proud that Pledge 1% is part of our evolution.Our businessAppfire mission to equip and connect every team so they can plan and deliver their best work. We are committed to building a durable, multi-generational business, and to evolving, innovating, and scaling in a way that ensures stability and opportunity for years to comeWhat's our secret sauce?We follow teams. We do our research and build software that solves real-life collaboration challenges while being easy to implement and a joy to use. We're proud to support over 20,000 customers and growing, including 55% of the Fortune 500. From the entertainment delivered by Netflix to the devices crafted by Samsung, and Dell Technologies and the financial transactions handled by Visa, Edward Jones, and US Bank, Appfire's technology is indispensable. Our products also play a pivotal role in streamlining operations and fostering innovation at companies like Tesla and significant institutions such as NASA, Boeing, and many more. We enhance. Our software is designed to give developers, knowledge workers, and teams the ability to extend and get greater value from the platforms they've invested in and enjoy. So far, our solutions extend and enhance the capabilities offered by Atlassian, Microsoft, monday.com, and Salesforce. We build bridges and invest in our partners. Appfire's success is underscored by its channel program as its primary path to market. Today, Appfire has a dedicated Channel team supporting 800+ channel partners.We make security and privacy a priority, but we also keep it simple for our customers. We've achieved International Organization for Standardization (ISO) 27001 and ISO 27017 and System and Organization Controls (SOC) SOC 2, Type I and SOC 2, Type II certifications. Our award-winning Appfire Trust Center, offers our customers, partners, and prospects the latest security, privacy, and compliance information, including pre-completed questionnaires (CAIQ, SIG, and VSA) with an accelerated NDA process and just one EULA to cover it all.Market recognitionAppfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards.Equal Employer Opportunity (EEO) Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.