Anaheim Ducks Hockey Club

Anaheim Ducks Hockey Club

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Anaheim Ducks Hockey Club

Brand Marketing Manager, ADHC

Anaheim Ducks Hockey ClubAnaheim, CaliforniaFull-time
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Compensation$55K - 90K a year

Plan and execute marketing campaigns to drive brand awareness and equity, managing brand integrity and coordinating with creative teams. | Bachelor's degree with 3-5 years relevant experience, proficiency in project management tools and Adobe Suite, strong copywriting and communication skills. | A great experience starts with you! Join our team to help create and develop the future of live entertainment and sports in Orange County! Once you've had a chance to explore our current open positions, apply to the ones you feel best suit you, as an applicant, you can always see your application status in your profile. Mission: To enrich the lives in our community through shared experiences, welcoming spaces, and responsible actions. Vision: We will be the social and entertainment center of Orange County – a place where the cultural kaleidoscope of the region converges and connects. Our vibrant, rich collection of experiences will celebrate the diversity of our community. Values: Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be Bold Job Title: Brand Marketing Manager, ADHC Pay Details: The annual base salary range for this position in California is $73,000 to $83,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations. The Brand Marketing Manager is responsible for project management within the division—planning, managing, and executing end-to-end initiatives and campaigns that drive brand awareness, engagement, equity, and established outcomes for the Anaheim Ducks—in support of the Director, ADHC Brand Marketing, and the rest of the Marketing team. It maintains brand integrity across all touchpoints, develops creative marketing campaigns in partnership with internal teams, and manages media planning to drive visibility and awareness. The position serves as a central hub for cross-functional collaboration, working closely with departments such as creative, sales, digital, partnerships, ticketing, and communications to execute integrated marketing efforts. It also works to establish and maintain brand standards, asset governance, and approval processes while supporting content partners with compliant, on-brand materials that enhance the Club’s perception, cohesion and business outcomes. Additionally, the role leverages data and research to track brand health, inform strategy and provide guidance to senior leadership. This is a full-time, exempt position within the Anaheim Ducks Marketing department responsible for Ducks brand marketing initiatives inclusive of those for Honda Center Premium Seating. This role is in-person in Anaheim. Responsibilities Plan, manage, and execute Anaheim Ducks marketing and brand campaigns, merchandise and product launches, and seasonal initiatives, ensuring alignment with the Club’s vision and strategy Maintain brand documentation and ensure its accessibility across internal and external content partners Maintain a streamlined brand asset approval process across product lines, marketing materials, fan communications, community presence and other assets and touchpoints pertaining to the Anaheim Ducks In conjunction with the Director, ADHC Brand Marketing, work with in-house Creative and (video) Production teams to coordinate and manage the creative process for Ducks brand development in Sales, Premium Seating and Marketing materials Provide copy guidance and brand-driven briefs across multiple departments and their unique initiatives to ensure a consistent voice across various touchpoints Manage media planning, buying and promotions for the Club, ensuring prominent brand visibility and awareness in Southern California Collaborate with a wide variety of functional areas—including web/digital, creative, partnerships, Premium Seating, ticketing, retention, public relations, broadcasting, merchandise and operations—to execute specific marketing initiatives Partner with CRM and Business Intelligence teams to translate fan insights into targeted brand campaigns, set and track brand health metrics and review campaign ROI to drive ongoing optimization and creative iteration Work with the Director, ADHC Brand Marketing, to conduct periodic brand research Create visually engaging and strategically sound presentation decks for internal and external stakeholders, including campaign briefs, brand updates, project recaps and executive summaries Provide advice and counsel to senior business leaders about data-driven strategic opportunities to grow the Ducks’ brand Manage marketing budgets for events and campaigns, ensuring effective resource allocation and spend tracking for reporting Collaborate with brand marketing peers within the district (OCVIBE) to identify opportunities for cross-collaboration and integration Perform other tasks, projects, and responsibilities as assigned Qualifications Bachelor’s degree or equivalent; preferably in marketing, business or another relevant field 3–5 years of relevant experience; prior experience in the sports or events industry and/or media buying is ideal Experience with and passion for hockey is a major benefit, as is a passion for our community and locale Interest in knowing the ins and outs of our arena, organization and fanbase is critical; must be a self-starter ready to immerse themselves in the brand Demonstrated strength in marketing with success in creative content/event marketing and brand positioning/development Demonstrated leadership in detail-oriented project and brand management; experience with project management software or similar workflow tools is a must (e.g., Asana, Monday, Jira) Excellent written and verbal communication skills; robust copywriting know-how; past brief-writing experience Robust organizational and teamworking skills with the ability to multi-task and problem-solve in a fast-paced sports landscape Proven ability to take creative initiatives and ground them in the brand’s strategy, back them up with strong business cases and translate them to relevant groups (creative briefs, sales reports, etc.) Proficiency in Microsoft Office suite and familiarity with Microsoft Apps required Prior WYSIWYG editor/web CMS experience preferred Proficiency in Adobe Suite and/or experience with vector design preferred Must be able to work a flexible schedule, including home games and other events on nights, weekends and holidays as required Knowledge, Skills and Experience Education - Bachelor's Degree Experience Required - 3-5 Year This position is on-site. MR2026 Company: Anaheim Ducks Hockey Club, LLC Our Commitment: We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Thanks for your interest in becoming part of OCVIBE! Mission To enrich the lives in our community through shared experiences, welcoming spaces, and responsible actions. Vision We will be the social and entertainment center of Orange County – a place where the cultural kaleidoscope of the region converges and connects. Our vibrant, rich collection of experiences will celebrate the diversity of our community. Values Be Safe Do the Right Thing Be Generous Include Everyone Make it Easy Be Bold OCSE OC Sports & Entertainment is dedicated to building world class sports and entertainment experiences through groundbreaking technology and a dedication to community. Leveraging the passion behind our Anaheim Ducks team and iconic Honda Center venue, our latest project—OCVIBE—will transform 100 acres of Orange County into a downtown epicenter of community, culture, and creativity. To learn more, visit www.ocvibe.com. For information about your personal information Company collects and how the Company uses, stores, shares, and otherwise manages your information, click here: https://www.ocvibe.com/privacy-policy/

Project Management
Brand Marketing
Creative Strategy
Cross-functional Collaboration
Adobe Suite
Direct Apply
Posted about 1 month ago
AD

Digital Marketing Coordinator, Premium

Anaheim Ducks Hockey ClubAnaheim, CaliforniaFull-time
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Compensation$55K - 75K a year

Plan and execute digital marketing campaigns and analyze performance to maximize sales and engagement. | Bachelor's degree with 2-3 years digital marketing experience, proficiency in marketing automation and lead nurturing, and knowledge of Salesforce Marketing Cloud and paid digital channels. | A great experience starts with you! Honda Center welcomes fans, performers, and athletes from around the globe. Our team members are an integral part of the event experience through their interactions with guests. Whether you’re looking to create a great guest experience at a concert, support business growth and development, work behind-the-scenes during an Anaheim Ducks game, or anything in-between, this is your opportunity to start the next chapter of your career story and help create a one-of-a-kind fan experience at Honda Center. Once you've had a chance to explore our current open positions, apply to the ones you feel best suit you, as an applicant, you can always see your application status in your profile. Job Title: Digital Marketing Coordinator, Premium Pay Details: The starting hourly rate range for this position is $25.00 to $30.00 per hour. The actual hourly rate offered will take internal value, peer equity, job-related factors, and other organizational considerations into account. The Digital Marketing Coordinator is responsible for planning and executing email and online advertising campaigns for the Anaheim Ducks and Premium Seating at Honda Center to maximize sales revenue, data acquisition, fan engagement, awareness and lead generation. The role also includes analyzing and reporting on digital marketing performance to drive continuous optimization. Responsibilities Coordinate email marketing initiatives, including newsletters, automated lead nurturing and customer account notifications for the Anaheim Ducks and Premium Seating at Honda Center Support both revenue generating campaigns and brand or fan engagement initiatives across multiple business lines Work with vendors to develop and optimize online advertising campaigns (display and SEM) for Ducks and Honda Center Premium Seating products Monitor creative, placement and ROI to maximize advertising performance Help manage the text messaging platform for Ducks Marketing and Premium Marketing Grow the subscriber base, schedule campaigns and report on performance while ensuring messages are delivered in a timely manner Partner with the New Media department to develop relevant web pages, landing pages and promotional placements on Ducks and Honda Center websites and mobile apps Collaborate with the Social Media Producer to develop campaigns that support sales initiatives, awareness campaigns, merchandise pushes and other marketing efforts on social channels Stay current on best practices and trends in digital marketing, including examples from other teams and companies Serve as a liaison with Ticketmaster to maximize the use and performance of Ticketmaster marketing assets (CENs, Ticket Alerts, TMcom, etc.) Assist the Senior Digital Specialist, Director of Digital Marketing and Senior Director, Performance Marketing with analytical efforts, including identifying trends and outliers in recurring reports Assist with the migration of Ducks and Premium Seating at Honda Center email and digital marketing programs from Eloqua to Salesforce Marketing Cloud Assist the Senior Digital Specialist and Director of Digital Marketing with implementing digital marketing vendors within Salesforce Marketing Cloud Support the Premium Seating at Honda Center department in advancing its digital presence across all channels Ensure all Premium Seating at Honda Center content across web, social and other channels aligns with brand expectations and is kept current Develop and support lead generation programs for Premium Seating at Honda Center and the Anaheim Ducks Perform other projects and duties as assigned Qualifications Bachelor’s degree in a related field Minimum of 2-3 years of experience in digital marketing or a related field Experience with marketing automation systems, lead generation and nurturing, email marketing, basic HTML editing, landing page development, surveys, forms, social media and campaign reporting Experience with advertising reporting, creative performance analysis and ROI tracking Experience with Salesforce Marketing Cloud or comparable marketing automation platforms Working knowledge of paid social advertising, display, SEM and SMS strategies and best practices Knowledge of hockey preferred Strong written and verbal communication skills Strong organizational skills with the ability to be self-motivated and creative Able to work a flexible schedule, including nights and weekends, as required Knowledge, Skills and Experience Education - Bachelor's Degree Experience Required – 2+ Year's This position is on-site. MR2026 Company: Anaheim Ducks Hockey Club, LLC Our Commitment: We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! Mission To enrich the lives in our community through shared experiences, welcoming spaces, and responsible actions. Vision We will be the social and entertainment center of Orange County – a place where the cultural kaleidoscope of the region converges and connects. Our vibrant, rich collection of experiences will celebrate the diversity of our community. Values Be Safe Do the Right Thing Be Generous Include Everyone Make it Easy Be Bold Honda Center stands as one of the premier entertainment and sports venues in the country. In addition to the 2007 Stanley Cup champion Anaheim Ducks, the arena is also home to the Big West Basketball Tournament. Honda Center annually hosts top-name concerts, exciting sporting events and family favorites such as the Harlem Globetrotters and Stars on Ice. In just the past few years, capacity crowds filled Honda Center for world class acts such as The Rolling Stones, Garth Brooks, Maroon 5, Fleetwood Mac, Ariana Grande, Twenty One Pilots and more. Since opening, the arena has hosted over 3,500 events and more than 35 million guests have walked through its doors. Our History Owned by the city of Anaheim, Honda Center officially opened as Anaheim Arena on June 19, 1993 with a sold out Barry Manilow concert. In October of that same year, the venue was renamed Arrowhead Pond and hosted the first Mighty Ducks of Anaheim game. The year 2005 began a new era as Henry and Susan Samueli took ownership of both the team and the venue management company, Anaheim Arena Management, LLC. In 2006, the official name of the arena changed to Honda Center, along with the team to Anaheim Ducks. Honda Center continues to make improvements to the facility, all in the interest of creating a great experience for every visiting fan. The venue’s most expansive upgrade, The Grand Terrace Project, features a 15,000-square-foot indoor-outdoor entertainment space, a 250-seat full service restaurant on the main level and an expanded Anaheim Ducks team store. Cisco’s state-of-the-art StadiumVision platform has been installed throughout the arena, incorporating more than 500 HD Monitors into the venue, creating a world class immersive live entertainment experience. Debuting in fall of 2015 was a brand-new scoreboard measuring 27 feet tall and 47 feet 10 inches wide. The six millimeter diode equipped hardware features 1248 x 2208 lines of resolution, the clearest and highest definition picture available in any North American venue. For information about your personal information Company collects and how the Company uses, stores, shares, and otherwise manages your information, click here: https://www.ocvibe.com/privacy-policy/

Email Marketing
Online Advertising
Lead Generation
Campaign Reporting
Data Analysis
Direct Apply
Posted 2 months ago

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