Amazon Advertising LLC

Own and execute digital asset management program initiatives, oversee platform integrations, and drive stakeholder adoption. | Requires 5+ years in technical product or program management, experience with software engineering teams, and familiarity with digital asset management tools. | DESCRIPTION The Amazon Ads Marketing team is seeking a Senior Technical Program Manager to own Digital Asset Management (DAM) capabilities supporting content creation, governance, and omnichannel distribution. This role will drive implementation of our enterprise DAM solution, establishing foundational capabilities for how Amazon Ads creates, manages, and delivers digital content across our scaled channels and programs. Key job responsibilities • Program Ownership: Own the DAM/AEM Assets program roadmap and execution; lead DAM implementations, migrations, and enhancements; coordinate delivery across creative, channel, product, engineering, science, and localization teams • Asset Lifecycle & Governance: Define and implement asset taxonomy, metadata schemas, and tagging strategies; establish asset governance, permissions, rights management, and retention policies; enable workflows for asset creation, review, approval, and publishing • Technical & Platform Leadership: Partner with architects on DAM architecture and integrations (Workfront, Figma, Bynder, Salesforce); oversee asset ingestion, renditions, dynamic media, and automation workflows; manage platform upgrades, performance, and scalability for large asset libraries • Stakeholder & Change Management: Act as primary point of contact between marketing stakeholders and technical teams; identify risks related to asset sprawl, compliance, and content reuse; drive adoption through training, documentation, and change management • Operational Excellence: Define success metrics such as asset reuse, searchability, ingestion speed, and compliance; establish DAM operating models and support processes About the team The Website Experiences team sits within the Amazon Ads Marketing, responsible for the strategy and execution of ads.amazon.com and ads.amazon.com/academy. Our team manages content strategy, platform experiences, and technical operations supporting global advertising initiatives. We work in a fast-paced environment while maintaining high quality standards and driving innovation in content delivery. BASIC QUALIFICATIONS • 5+ years of technical product or program management experience • 5+ years of technical program management working directly with software engineering teams experience • Experience managing programs across cross functional teams, building processes and coordinating release schedules • Experience building and evaluating system-level technical design • Experience developing and executing/delivering product and technical roadmaps • Experience leading process improvements or operations tool implementations (e.g. digital asset management tool) PREFERRED QUALIFICATIONS • 5+ years of project management disciplines including scope, schedule, budget, quality, along with risk and critical path management experience • Experience defining KPI's/SLA's used to drive multi-million dollar businesses and reporting to senior leadership • Experience with Adobe CQ5/ AEM, Omniture/Sitecatalyst, Adobe Connect, HTML and CSS Coding • Experience in a multi-language publishing environment, including globalization for translation Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. USA, WA, Seattle - 148,700.00 - 201,200.00 USD annually