ALO

Lead integrated brand marketing campaigns and cross-functional collaboration to drive platform growth and member acquisition. | Requires 6-8+ years in brand marketing with expertise in digital-first campaigns, influencer and social strategies, and Gen Z community programs. | OVERVIEW The Brand Marketing Manager, Alo Wellness Club (AWC) Digital Studios, will lead culturally relevant, brand-first marketing strategies that drive platform growth and member acquisition among next-generation consumers, with a focus on Gen Z and Millennials. This role is responsible for developing integrated campaigns that position AWC at the center of wellness, culture, and community while aligning cross-functionally across Influencer, Paid Media, Social, PR, CRM, Product, and Content teams. This individual will serve as a key connector across the broader Alo ecosystem-bringing together brand storytelling, creator strategy, and growth initiatives to build awareness, relevance, and conversion. The ideal candidate deeply understands digital culture, creator ecosystems, campus culture, and emerging wellness trends, and knows how to translate cultural insights into scalable marketing programs that grow the platform. RESPONSIBILITIES • Lead the development and execution of integrated brand marketing campaigns that drive awareness and member acquisition for Alo Wellness Club, Digital Studios. • Partner cross-functionally with Alo Yoga Influencer, Social, Paid Media, PR, CRM, community, Product, and Creative teams to align messaging, launches, and growth priorities across channels. • Own and evolve the Alo Wellness Club College Program and Gen Z ambassador strategy, including recruitment, programming, events, partnerships, and creator development. • Build culturally relevant marketing initiatives that position AWC within fitness, wellness, fashion, and creator culture. • Develop creator and influencer strategies that drive both brand affinity and measurable growth, with a focus on emerging voices and community-led storytelling. • Collaborate with Growth and Paid teams to translate brand and cultural insights into scalable paid acquisition opportunities across TikTok, Meta, YouTube, and emerging platforms. • Partner with Social and Creative teams to shape platform-native storytelling and content strategies that resonate with modern wellness audiences. • Develop marketing moments, launches, partnerships, and experiential activations that drive awareness, cultural relevance, and conversion. • Monitor cultural trends, social behavior, platform shifts, and wellness conversations to keep AWC ahead of emerging opportunities. • Define and track KPIs across awareness, acquisition, and conversion, using insights to continuously optimize marketing performance and platform growth. QUALIFICATIONS • 6-8+ years of experience in brand marketing, influencer marketing, social strategy, growth marketing, or integrated campaigns. • Proven success building culturally relevant, digital-first campaigns that drive brand growth and measurable business impact. • Strong experience leading cross-functional marketing initiatives across influencer, social, paid media, PR, CRM, and creative teams. • Experience managing or scaling Gen Z ambassador, campus, or grassroots community programs. • Deep understanding of Gen Z and Millennial consumer behavior, digital culture, and social platforms including TikTok, Instagram, YouTube, and emerging channels. • Strong understanding of creator ecosystems, influencer partnerships, and community-led marketing strategies. • Experience partnering with performance marketing teams to support acquisition and growth goals. • Strong strategic thinking, communication, project management, and storytelling skills. • Passion for wellness, fitness, culture, and emerging consumer trends. The base salary range for this position is $100,000-$120,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company's total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits. For CA residents, Job Applicant Privacy Policy HERE.

Lead integrated brand marketing campaigns and cross-functional initiatives to drive platform growth and member acquisition. | 6-8+ years brand marketing experience with expertise in digital culture, influencer marketing, and Gen Z community programs. | WHY JOIN ALO? Mindful movement. It's at the core of why we do what we do at ALO—it's our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That's the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life. OVERVIEW The Brand Marketing Manager, Alo Wellness Club (AWC) Digital Studios, will lead culturally relevant, brand-first marketing strategies that drive platform growth and member acquisition among next-generation consumers, with a focus on Gen Z and Millennials. This role is responsible for developing integrated campaigns that position AWC at the center of wellness, culture, and community while aligning cross-functionally across Influencer, Paid Media, Social, PR, CRM, Product, and Content teams. This individual will serve as a key connector across the broader Alo ecosystem—bringing together brand storytelling, creator strategy, and growth initiatives to build awareness, relevance, and conversion. The ideal candidate deeply understands digital culture, creator ecosystems, campus culture, and emerging wellness trends, and knows how to translate cultural insights into scalable marketing programs that grow the platform. RESPONSIBILITIES • Lead the development and execution of integrated brand marketing campaigns that drive awareness and member acquisition for Alo Wellness Club, Digital Studios. • Partner cross-functionally with Alo Yoga Influencer, Social, Paid Media, PR, CRM, community, Product, and Creative teams to align messaging, launches, and growth priorities across channels. • Own and evolve the Alo Wellness Club College Program and Gen Z ambassador strategy, including recruitment, programming, events, partnerships, and creator development. • Build culturally relevant marketing initiatives that position AWC within fitness, wellness, fashion, and creator culture. • Develop creator and influencer strategies that drive both brand affinity and measurable growth, with a focus on emerging voices and community-led storytelling. • Collaborate with Growth and Paid teams to translate brand and cultural insights into scalable paid acquisition opportunities across TikTok, Meta, YouTube, and emerging platforms. • Partner with Social and Creative teams to shape platform-native storytelling and content strategies that resonate with modern wellness audiences. • Develop marketing moments, launches, partnerships, and experiential activations that drive awareness, cultural relevance, and conversion. • Monitor cultural trends, social behavior, platform shifts, and wellness conversations to keep AWC ahead of emerging opportunities. • Define and track KPIs across awareness, acquisition, and conversion, using insights to continuously optimize marketing performance and platform growth. QUALIFICATIONS • 6–8+ years of experience in brand marketing, influencer marketing, social strategy, growth marketing, or integrated campaigns. • Proven success building culturally relevant, digital-first campaigns that drive brand growth and measurable business impact. • Strong experience leading cross-functional marketing initiatives across influencer, social, paid media, PR, CRM, and creative teams. • Experience managing or scaling Gen Z ambassador, campus, or grassroots community programs. • Deep understanding of Gen Z and Millennial consumer behavior, digital culture, and social platforms including TikTok, Instagram, YouTube, and emerging channels. • Strong understanding of creator ecosystems, influencer partnerships, and community-led marketing strategies. • Experience partnering with performance marketing teams to support acquisition and growth goals. • Strong strategic thinking, communication, project management, and storytelling skills. • Passion for wellness, fitness, culture, and emerging consumer trends. The base salary range for this position is $100,000-$120,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company's total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits. For CA residents, Job Applicant Privacy Policy HERE.

Lead store operations including inventory management, team leadership, and business performance to drive profitability and efficiency. | Requires 2+ years client-centric sales experience, leadership skills, strong communication, and ability to work flexible hours including peak seasons. | WHY JOIN ALO? Mindful movement. It's at the core of why we do what we do at ALO-it's our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That's the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life. OVERVIEW The Operations Lead is critical in the store leadership team and is responsible for driving and coaching to profitability and efficiency. The Operations Lead will work closely with the Operations & Visual Manager in initiating, delegating work, and providing feedback to the team to achieve optimal results supporting total store operations. Operations Leader • Lead & execute inventory management processes effectively with a focus on maximizing inventory accuracy and reducing shrink • Investigate and root cause inventory accuracy issues, partnering with the General Manager to escalate process or system gaps • Manage execution of key operational functions including shipment, receiving and processing, reverse transfers, sales floor recovery, intra-day sales floor replenishment, floor set updates, and supply management • Champion strong visual standards for the sales floor • Support a safe work environment and efficient operation through strong stockroom standards and processes Business Leader • Partner with Operations & Visual Manager to manage reporting, budgets, expenses, inventory control, supplies, vendor relationships, technology, and facilities to ensure maintained and maximized • Demonstrate strong business acumen by leveraging metrics to support business-driving strategies • Move dynamically on the retail floor to assess and fulfill the needs of the business, team and guests People Leader • Leads by example and inspires staff in daily operations and guest experience. • Directly oversee the Operations Associates; responsible for recruitment and development of talent • Use company performance tools to evaluate each operations associate and provide constant feedback to drive individual growth and improvement in partnership with the store leader Business Partner • Collaborate with Visual Lead to ensure cross-functional training, and Sales & Service Lead to ensure the business is well-executed • Execute company-level operations-focused directives, projects and initiates, in partnership with the Operations & Visual Manager (e.g. from the SCC) Operations Lead Qualifications: • 2+ Years prior work experience in a client-centric, sales environment • Proven leadership capabilities demonstrating excellent decision making • Values feedback, receptive to receiving feedback and eager to provide • High energy, upbeat and enthusiastic with the ability to integrate fun and work • Self-motivated with a desire to achieve results and excel individually, and as a team • Excellent interpersonal and written communication skills • Aligns with and embodies ALO's guiding principles • Job Level: Associate The Lead role is full-time and requires 32 - 40 hours per week fulfilling the job description as stated above. To build a balanced schedule that supports the needs of the business and our teams, we expect all full-time employees to have open availability and are expected to work variable shifts including peak days and weekends. All employees without exception are expected to be able to work during the company's Blackout period, from the week of American Thanksgiving (including Black Friday and Thanksgiving weekend) through the end of the holiday season (the 1st week of January). JUST SOME OF THE PERKS • Generous employee discount for Bella+Canvas, ALO, and free membership to ALO Wellness Club, with access to hundreds of streaming fitness and yoga classes with top instructors • Competitive medical, dental and vision plan options, and enhanced additional benefits such as free virtual access to mental health providers and new parent support for employees and dependents (Full-Time Employees) • 401K with company matching (Full-Time Employees) • Monthly Store Incentives • Clothing Allowance • Free yoga classes at any of our Sanctuaries The Company's Lead base pay ranges from $21.00- $25.00/ hour in ]. Please also note, Leads are eligible to participate in the Company's Monthly Store Incentive bonus program, which may result in bringing the total compensation to a higher range. Further, the range listed is just one component of the Company's total rewards package for retail employees. Other rewards may include: clothing allowance, employee discount, 401K, competitive medical, dental, and vision plans, commuter benefits, and ALO Wellness Club. #LI-JJ1 #LI-3 #li-onsite For CA residents, Job Applicant Privacy Policy HERE.