Aethir

Lead integrated marketing campaigns, shape messaging, manage events and digital presence, and enable sales for AI infrastructure solutions. | 5-8+ years in B2B marketing with experience in AI/ML infrastructure or related fields, strong storytelling skills, and familiarity with marketing tools. | About the Role Aethir is scaling category-defining AI infrastructure, and we need a full-stack Director of Marketing—a mini-CMO who can run demand gen while owning the broader marketing ecosystem: brand, content, events, PR/AR, website, social, and sales enablement. You’ll turn Aethir’s technical advantage into pipeline, credibility, and market presence across enterprise and developer audiences. What you’ll doDemand Gen & Growth Build and run integrated marketing plans that drive qualified pipeline across search, social, partnerships, content, and developer channels. Run always-on and campaign-based motions that reach Heads of AI/ML, Infra/Platform, IT/Data leaders, and technical influencers. Execute ABM programs for top enterprise accounts using intent, firmographics, and tailored value props. Brand, Comms & Content Shape and refine messaging across enterprise and technical audiences; maintain consistency across web, sales materials, and product narratives. Lead PR/AR and light IR support—story development, agency coordination, and strategic placements. Own content strategy and production: case studies, solution pages, blog posts, benchmark/technical content, and executive POVs. Events & Conferences Plan and manage webinars, technical workshops, executive roundtables, and major industry conferences (re:Invent, GTC, KubeCon, Snowflake Summit, ODSC). Lead pre/during/post motions, booth strategy, demo flow, and integrated follow-up tied to pipeline. Web, Digital & Social Own the website strategy, updates, conversion optimization, and experimentation. Develop and maintain a strong social presence across LinkedIn, X/Twitter, and relevant developer communities. Sales Enablement Equip SDRs/AEs with collateral, sequences, talk tracks, competitive notes, ROI materials, and industry-specific messaging. Partner with Sales to maintain alignment on narratives and outbound motions. Partners & Ecosystems Manage co-marketing with cloud/SI/ISV partners: joint events, solution pages, and shared campaigns. Support partner-sourced and co-sell opportunities through coordinated marketing efforts. Light Ops & Experimentation Maintain clean scoring, routing, basic attribution, and core dashboards (with RevOps support). Run fast experiments on channels, creative, and offers; scale what's working and cut what isn’t. 5–8+ years in broad B2B marketing (demand gen + product/solution messaging + events + content + comms). Experience in AI/ML infrastructure, cloud, data platforms, or developer tools. Proven ability to generate pipeline through integrated campaigns and high-impact events. Strong copywriting and storytelling skills for technical and executive audiences. Hands-on with MAP/CRM (HubSpot/Marketo + Salesforce) and ABM tools (6sense/Terminus). Comfortable leading PR/AR efforts and maintaining brand consistency across channels. Strong multitasker who balances execution, creativity, and cross-functional collaboration. Nice to have Experience with developer and enterprise buyer audiences (CTO/CIO/VP Eng/Head of AI). Community/technical ecosystem experience (GitHub, Discord, forums). Light design/web skills (Webflow, Figma). Familiarity with tools across analytics, content, and event stacks. Hypergrowth Startup Environment Fantastic Career Progression Opportunities Work within a Global and Local Team Collaborative and innovative work environment with opportunities to contribute to cutting-edge project.

Lead and execute integrated demand generation campaigns and events to build pipeline and revenue for AI infrastructure solutions. | Experience in B2B demand gen for AI/ML infrastructure or related tech, proficiency with marketing automation and CRM tools, strong data analysis skills, and ability to translate technical performance into business value. | About the Role Aethir is scaling category-defining AI infrastructure. We need a demand gen leader who can translate technical advantage (throughput, latency, cost/performance, reliability) into qualified pipeline among discerning B2B buyers. You’ll build the engine that reaches and converts Heads of AI/ML, Infrastructure/Platform, Data & Analytics, CTO/CIO, and Procurement, as well as developers/ML engineers who influence specs. Expect a healthy mix of integrated campaigns, ABM, and high-impact events (digital + field + industry conferences). What you’ll do Own pipeline targets: Build and execute quarterly demand plans mapped to revenue; forecast MQL→SQL→Opp conversions, sourced/influenced pipeline, CAC/LTV. Run integrated campaigns: Always-on and episodic plays across paid search/social, content syndication, developer communities, partnerships, and field. Ensure narratives tie AI infra outcomes (faster inference/training, lower TCO, elastic capacity) to buyer pain. Lead lifecycle & ops: Architect scoring/routing and SLAs with RevOps. Own nurture, recycling, and reactivation. Keep attribution clean (MT + position-based); maintain dashboards for full-funnel health. Events (digital & IRL): Plan/run webinars, technical workshops, executive roundtables, field dinners, and major conferences (e.g., AWS re:Invent, NVIDIA GTC, KubeCon, Snowflake Summit, ODSC). Orchestrate pre/during/post motions and sourced pipeline. ABM for enterprise & strategic accounts: 1:few and 1:many plays into top AI-active accounts; use intent signals and tailored value props by industry (e.g., gaming, media, fintech, healthcare, retail). Partner marketing: Co-market with cloud/SI/ISV/ecosystem partners to extend reach; coordinate joint webinars, solution pages, and field activations; track partner-sourced and co-sell pipeline. Experimentation: Hypothesis-driven tests on channels, creative, and PLG-style offers (trials, sandboxes, test credits). Scale what works; sunset what doesn’t; document learnings. Sales enablement: Equip SDRs/AEs with industry-specific talk tracks, calculators, case studies, and sequences that convert technical advantage to business impact. Budget & vendors: Manage paid budgets and external partners (design, media, event producers, agencies) with ROI discipline. How we’ll measure success (KPIs) Marketing-sourced/influenced pipeline & revenue vs. target MQA/SQL rate from MQLs and event leads; Opportunity Creation Rate and Stage 2+ progression PQLs / trial activations / sandbox sign-ups and conversion to meetings/opportunities (where applicable) CAC, CAC payback, pipeline velocity, and win-rate influence Event performance: registrants → attendees → qualified meetings set → opps → revenue; on-site demos and partner-sourced opps ABM impact on target account penetration, engagement lift, and deal acceleration Experiment velocity and adoption of scaled plays Here’s a tightened, more concise version—lighter on ops/KPIs, no field dinners, and softer on GTM launches—while still positioning it as a broad, Swiss-Army-Knife Director of Marketing. 5–8+ years in B2B demand gen/growth with AI/ML infrastructure, cloud, data platforms, or developer tools; startup + enterprise mix ideal. Proven track record creating pipeline and revenue via integrated campaigns and events (webinars, workshops, field dinners, trade shows)—with metrics. Hands-on with marketing automation & CRM (HubSpot or Marketo + Salesforce), lead scoring/routing, lifecycle nurtures, and multi-touch attribution. Demonstrated ABM execution (1:few & 1:many) using intent data, firmographics/technographics, and personalization. Data fluent: funnel diagnostics, cohort analysis, CAC payback, pipeline velocity, and experiment design. Ability to translate technical performance (throughput, latency, GPU utilization, reliability, security) into buyer value (TCO, time-to-value, risk). Strong copy and offer design for technical audiences (landing pages, emails, comparison/benchmark pages). Calm, organized execution across multiple launches and events. Nice to have Experience marketing to developers/ML engineers and enterprise buyers (CTO/CIO/VP Eng/Head of AI, plus procurement). Community and creator programs (GitHub, Discord, technical forums) and partner ecosystems (cloud/SI/ISV). Tools: HubSpot/Marketo, Salesforce, 6sense/Terminus, Mutiny, Clearbit/ZoomInfo, Webflow, Figma, GA4, Looker/Mode, Airtable/Asana/Notion, Goldcast/Splash, webinar platforms.