AAA NCNU

Lead enterprise-wide digital strategy and operations to increase online transactions and enhance member engagement. | 12+ years leadership in digital commerce or marketing with 8+ years senior executive experience and a bachelor's degree. | Why Work For Us? Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period Benefits – Medical, Dental, Vision, wellness program and more! Paid Holidays Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities. Collaborative Environment – AAA will value your contribution to providing exceptional service to our members Free AAA Classic Membership AAA Product Discounts Tuition Reimbursement Program . At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work. NOTE: This role is hybrid and requires 4 days a week in our Walnut Creek, CA office. The SVP Digital is the executive leader for MWG enterprise digital initiatives. This includes responsibility for all member-facing online platforms, digital commerce, digital experience, and digital hosting operations that support other AAA Clubs. Reporting directly to the Chief Strategy Officer, the core function of this role is to define and implement a multi-year digital strategy with the goal of increasing online transactions, optimizing omnichannel service delivery, enhancing member engagement, and modernizing digital infrastructure. The SVP must ensure all digital initiatives align with the Club's financial, operational, membership and business line growth objectives, while strictly adhering to standards for governance, data security, and regulatory compliance. ESSENTIAL FUNCTIONS Strategy and Leadership Develops and leads enterprise-wide multi-year strategy (3+ years) for Digital Marketing that builds the foundation for long-term business growth. Manage complex and changing business needs; evaluate market and industry data, trends, and determine tradeoffs. Partners with leaders across various Business Units, Sales/Service, and corporate functions to define and influence enterprise-wide priorities, investment decisions, and alignment of resources to long-term business objectives. Provide leadership to the E-Business function, ensuring appropriate staffing, training, and development of team members. Build organizational bench strength and succession plans.Ensure compliance with professional standards, laws, and regulations, operating in alignment with the Club’s mission and values. Participate in cross-business assignments, enterprise projects, and Club policy development. Serve on National committees as required. Operational Oversight Oversee E-Business operations, systems, staff, and processes to ensure performance goals are met. Manage integration of E-Business activities across all supported business lines and geographies. Recommend the use of internal versus external services and manage vendor relationships. Stay current on industry developments and emerging technologies, evaluating their potential application to advance Club initiatives. Collaborate extensively with revenue-producing and membership business lines to ensure member and prospective member interactions are effective, contemporary, and aligned with business objectives. Performance & Reporting Develop reporting frameworks and accountability measures for all business lines Leverage a data-driven optimization approach including continuous A/B testing. Provide information to business lines to support problem-solving, opportunity identification, and operational improvement, both for E-Business and cross-service delivery channels. Achieve targeted percentages of online transactions, total transaction value, value per transaction, response times, and related metrics. Market & Process Optimization Monitor market trends and benchmark best-in-class digital marketing and digital interaction technologies from a business-to-consumer perspective. Monitor market conditions and professional practices to determine the systems, processes, and methods needed to achieve short- and long-term objectives. Make recommendations, provide reports, and oversee deployment of technologies across business lines, including the use of AI to enhance the member experience. Other Duties Perform other duties as assigned. Comply with all Club policies and standards. KNOWLEDGE / SKILLS / ABILITIES Demonstrated ability to set long-term strategy, navigate ambiguity, and make high-impact decisions using incomplete information. Proven executive influence and enterprise partnership skills to align priorities, investments, and long-term growth Deep expertise in digital marketing, e-commerce platforms, UX/UI strategy, and analytics tools (e.g., Adobe ecosystem, Google Analytics, CRM platforms). Strong understanding of CRM, ERP, and data architecture. Proven financial acumen including budgeting, ROI modeling, and capital planning. Ability to articulate complex technical initiatives to non-technical audiences. Strong executive communication and presentation skills. Enterprise program management and prioritization capability. Ability to build cross-functional alignment and stakeholder buy-in. Advanced problem-solving and analytical skills. Strategic thinker with execution discipline. Demonstrated success driving large-scale digital transformation and measurable revenue growth. Experience leading in fast-paced, evolving environments. EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES Minimum Qualifications Bachelor's degree in E Business, Marketing, Business or related field or an equivalent combination of education and experience 12+ years progressive leadership in digital commerce, online transactions, technology operations, or digital marketing including: 8+ years senior executive leadership experience (Director level or higher) within a highly matrixed organization. Preferred Qualifications Experience overseeing enterprise hosting or platform operations Master’s Degree #LI-OH1 - Compensation Range: $296,334 - $370,417. All offers are subject to a fair pay analysis. Welcome to AAA Mountain West Group (MWG), serving Northern California, Nevada, Utah, Arizona, Alaska, Wyoming, and Montana. We believe our team should make their mark: over every mile and at every moment, we pride ourselves at helping our Members outsmart life’s obstacles. We are a not-for-profit, membership-based organization that has served our Members for over a century: from our legendary roadside assistance and award-winning insurance products to free travel planning and new innovations.

Developing and leading multi-channel content strategies, managing budgets, and driving revenue growth. | Minimum 10 years of leadership in publishing or content creation, with success in managing multi-platform content operations. | Why Work For Us? Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period Benefits – Medical, Dental, Vision, wellness program and more! Paid Holidays Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities. Collaborative Environment – AAA will value your contribution to providing exceptional service to our members Free AAA Classic Membership AAA Product Discounts Tuition Reimbursement Program . At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work. NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA Corporate office. JOB SUMMARY The Director of Content Strategy and Development for Via, an integrated multi-channel platform within the AAA Mountain West Group (MWG), will oversee the strategic vision, financial performance, and team members. This platform includes the Via print publications, digital magazine, podcast, website and email newsletter. This role requires a combination of visionary thinking, strong business acumen, and deep understanding in content management to effectively engage AAA Members and enhance their membership experience. ESSENTIAL FUNCTIONS: Strategic Vision and Leadership: Develop and lead a comprehensive multi-channel strategy that aligns with business objectives and broadens member engagement on the Via platform. This includes overseeing the overall Via content, including print, digital and audio platforms. Drives channel revenue growth through effective ad placement and sponsorship strategies, including identifying and evaluating new advertising revenue streams and distribution channels. Provides insights from Via readership to inform organizational decisions, ensuring the Member voice is represented in marketing and leadership discussions. Financial Oversight and Business Development: Manage and evaluate the budget for the entire Via operation, including annual budgeting, forecasting, and financial management to meet or exceed targets. Identify and pursue new business opportunities and strategic partnerships to drive growth and expand the content offering. Negotiate contracts with key stakeholders, including vendors, and partners, ensuring favorable terms and legal compliance. People Leadership and Management: Supervise and lead team members within the department Provide mentorship, coaching, and performance management to ensure the team's professional development and success. Ensures alignment with budgets, timelines, and performance goals while providing transparency and collaboration with internal stakeholders. KNOWLEDGE AND SKILLS: Proven track record of developing and implementing successful content strategies that drive engagement, growth, and revenue. Strong financial acumen and experience in budget management, revenue forecasting, and profitability analysis. Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams. Deep understanding of the publishing industry, market trends, and audience behavior. Proficiency in analytics tools, content management systems, and publishing platforms. Ability to adapt quickly to changing technologies and market dynamics. EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES: Minimum Qualification Bachelor's degree in journalism, communications, business, or a related field plus 10 years of leadership experience in publishing or content creation, with demonstrated success in managing multi-platform content operations. Preferred Qualifications Master's degree #LI-OH1 We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $158,958.00 - Mid: $198,697.00- Max: $238,437.00 - Welcome to AAA Mountain West Group (MWG), serving Northern California, Nevada, Utah, Arizona, Alaska, Wyoming, and Montana. We believe our team should make their mark: over every mile and at every moment, we pride ourselves at helping our Members outsmart life’s obstacles. We are a not-for-profit, membership-based organization that has served our Members for over a century: from our legendary roadside assistance and award-winning insurance products to free travel planning and new innovations.