At-Bay

Compensation

Full Description

Note: The job is a remote job and is open to candidates in USA. At-Bay is a fast-growth InsurSec company on a mission to bring innovative products to the market that help protect small businesses from digital risks. The Senior Growth Campaigns Manager will be responsible for building and executing persona-driven outbound campaigns that generate qualified leads and convert interest into revenue, collaborating closely with various teams to design scalable programs that achieve measurable business outcomes. Responsibilities • Gain a deep understanding of our business model—how products, services, and distribution channels work together to help customers mitigate digital risk • Launch your first outbound campaign from planning through execution and performance measurement • Define clear audience segments and persona insights to guide outbound messaging and targeting • Build strong partnerships with Sales, Product Marketing, and RevOps to ensure alignment on campaign goals and reporting • Audit existing outbound programs to identify quick wins that boost performance and efficiency • Take ownership of multiple outbound campaigns end-to-end, each tied to measurable pipeline contribution • Refine messaging and segmentation based on performance data and feedback from Sales • Launch an account-based initiative that integrates outbound, partner, and event elements • Introduce process improvements that streamline campaign execution and reporting • Deliver regular performance insights to leadership, clearly demonstrating business impact • Led successful B2B outbound or growth campaigns that generated qualified pipeline and measurable revenue impact • Developed persona-based messaging and tested creative approaches that improved conversion • Partnered closely with Sales and RevOps to optimize segmentation, targeting, and handoffs • Used campaign data to surface insights, guide decisions, and improve outcomes • Worked hands-on in Salesforce, HubSpot, or similar tools to manage, track, and report campaign performance • Proven ability to balance strategic planning with hands-on execution—from concept to measurable results Skills • Led successful B2B outbound or growth campaigns that generated qualified pipeline and measurable revenue impact • Developed persona-based messaging and tested creative approaches that improved conversion • Partnered closely with Sales and RevOps to optimize segmentation, targeting, and handoffs • Used campaign data to surface insights, guide decisions, and improve outcomes • Worked hands-on in Salesforce, HubSpot, or similar tools to manage, track, and report campaign performance • Proven ability to balance strategic planning with hands-on execution—from concept to measurable results Company Overview • At-Bay is the InsurSec (Insurance and Cybersecurity) provider for the digital age. It was founded in 2016, and is headquartered in Mountain View, California, USA, with a workforce of 201-500 employees. Its website is https://www.at-bay.com.