Association of Fundraising Professionals, Golden Gate Chapter (AFP Golden Gate)

Compensation

Full Description

Full Time Company Name California State Parks Foundation Title Senior Manager of Membership Job Summary Title: Senior Manager of Membership Reports to: Director, Marketing and Communications Location: Bay Area or remote within California Compensation: $90,000-$110,000 annually Post date: December 29, 2025 Mission: Protecting and preserving the state park system for the benefit of all. Our Vision: We envision an inspiring and welcoming state park system where there is access for all, adequate and sustainable funding, and parks are protected for future generations. Job Description California State Parks Foundation (CSPF) seeks an experienced and strategic Senior Manager of Membership to manage, support, and implement our statewide membership program. Reporting to the Director of Marketing and Communications, this role executes and collaborates in the development of membership fundraising strategies, supports acquisition and retention efforts, and manages the day-to-day operations and performance of the membership program. The Senior Manager will collaborate closely with the Director of Development and manage relationships with direct marketing vendors to support a high-performing, integrated membership program that improves ROI and net revenue. This role directly manages a small team and supports the broader membership function. The ideal candidate brings vision, creativity, strong fundraising instincts, and a passion for building a vibrant, growing program. Full Job Description Title: Senior Manager of Membership Reports to: Director, Marketing and Communications Location: Bay Area or remote within California Compensation: $90,000-$110,000 annually Post date: December 29, 2025 Mission: Protecting and preserving the state park system for the benefit of all. Our Vision: We envision an inspiring and welcoming state park system where there is access for all, adequate and sustainable funding, and parks are protected for future generations. Responsibilities RESPONSIBILITIES: Membership Strategy and Fundraising Leadership (60%) Support the development and lead the execution of the annual membership strategy in collaboration with the Director of Marketing and Communications, including goals for revenue, retention, upgrades, and acquisition. Grow and diversify the membership base by deepening connection with a wide range of audiences and strengthening donor journeys, renewals, benefits, value propositions, and workplace giving channels. Oversee all integrated direct mail and digital fundraising campaigns, including acquisition, reinstatement, renewal, appeals, and stewardship, ensuring strong creative, segmentation, testing, and optimization. Manage and coordinate direct marketing vendors to ensure timely, effective, and on-budget execution across all membership campaigns. Identify and recommend cost efficiencies across membership campaigns and operations to increase net revenue and strengthen long-term program sustainability. Manage analytics, insights, and reporting for the membership program, including dashboards, monthly and quarterly reports, campaign analysis, and deep dives, elevating findings, risks, and recommendations to the Director of Marketing and Communications. Implement audience segmentation and insight strategies that strengthen engagement, improve messaging relevance, and support broader organizational goals such as advocacy and volunteerism. Oversee membership surveys, interpret findings, and share cross-departmental insights to strengthen stewardship, content, and operations. Draft and refine high-level direct mail letters, fundraising emails, and membership messaging based on approved strategy and creative direction to support appeals, upgrades, and donor engagement. Support the execution of membership storytelling and content strategy with support from marketing partners, ensuring messaging is compelling, inclusive, and aligned with CSPF’s brand and fundraising goals. Membership Experience, Stewardship, and Operations (30%) Manage implementation of the membership retention strategy, monitoring performance, identifying risks, and implementing improvements that strengthen renewal rates and deepen member loyalty. Ensure excellence in membership operations, including benefit fulfillment, customer service protocols, data hygiene, gift processing coordination, and efficient internal workflows. Collaborate with the team on the delivery of member stewardship opportunities, including events, webinars, newsletters, and the magazine, ensuring they reinforce the value of membership and deepen connection. Partner with the Director of Marketing and Communications on management of key agreements, ensuring compliance, accurate communication, and timely annual reporting. Monitor and refine the member benefits package, providing recommendations to ensure offerings remain compelling, mission-aligned, and operationally feasible. Ensures membership contributions and benefits comply with IRS rules governing charitable contributions, including the treatment of quid-pro-quo benefits, disclosure requirements, and donor acknowledgments. Collaborate closely with Development to ensure consistent donor stewardship, coordinated donor journeys, and seamless movement of members into higher levels of giving. Serve as a key internal resource on membership experience, providing input and insights to colleagues across Marketing and Communications, Development, Programs, and Finance. People and Team Leadership (10%) Directly manage one team member, a manager, and offer indirect leadership and support to two additional staff, ensuring strong performance, communication, and coordination across the membership team. Provide direction, feedback, and accountability to consultants and vendor partners to ensure effective, timely, and on-budget execution. Foster an inclusive, collaborative team culture that reflects CSPF’s values and encourages innovation, accountability, and continuous improvement. Contribute towards other marketing and membership projects as needed. Other duties as assigned. Qualifications QUALIFICATIONS: Commitment to CSPF’s mission and Justice, Equity, Inclusion, and Diversity initiatives. Bachelor’s Degree Or Equivalent Experience Required. 7+ years of relevant nonprofit experience in membership, annual giving, direct response fundraising, or related fields. 2+ years of team leadership experience, preferably managing staff and vendors in fundraising or marketing environments. Experience working as a direct marketing consultant or managing external direct marketing partners, including agencies, creative vendors, or list brokers. Demonstrated experience supporting or managing a membership or annual giving program and using data to drive decisions. Strong understanding of direct mail, digital fundraising, donor journeys, segmentation, and integrated campaigns. Excellent writing, editing, and proofreading skills. Strong written and oral communication. Willing and able to travel and/or attend events across California, sometimes on weekends or evenings, as necessary. Proficiency in Salesforce, SharePoint, Slack, Asana, Expensify, Zoom preferred. Experience launching new ideas or driving process improvements. Demonstrated awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds, and orientations. Contributes to the creation of a diverse, equitable and inclusive work culture that encourages and celebrates differences. Prioritizes tasks effectively and accomplishes tasks efficiently. Demonstrated ability to accept and apply feedback, follow leadership and align with organizational decisions. Self-motivated; able to multi-task with excellent attention to detail, project management, and can perform successfully without regular supervision. Ability to work collaboratively with outstanding interpersonal skills, with ability to develop and sustain trusted relationships. Able to work at a computer for long periods of time, work in and move across an office setting, communicate with colleagues and constituents, and occasionally move items up to 25 lbs., with or without reasonable accommodation. Justice, Equity, Inclusion, and Diversity Justice, Equity, Inclusion, And Diversity At California State Parks Foundation, our mission is protecting and preserving the California state park system, for the benefit of all. We believe that California’s state parks are essential to the health, happiness, and quality of life for all Californians. If we truly are to benefit all, we must address justice, equity, inclusion, and diversity (JEID) in our work. While the process of integrating JEID may not be easy, we are full of hope regarding our vision for a future California state park system that engages a broad audience and is welcoming and accessible to all. We commit to fostering an organizational culture that celebrates learning and growth, leans into difficult conversations and feedback, values connection to each other, and sustains staff and board members’ well-being and sense of belonging. Compensation COMPENSATION: This is a full-time, exempt position with a salary range of $90,000-$110,000. Benefits BENEFITS: Employee benefits include medical, dental, and vision insurance, acupuncture/chiropractic, participation in 401k retirement plan with match after one year of service, employee life, accidental, long- and short-term disability insurance, participation in pre-tax commuter benefits and flexible spending account, health and wellness and hybrid office stipend after 6 months of employment, paid vacation, 13 paid holidays, birthday holiday, and sick time. How to Apply TO APPLY: Please submit your application through the “Apply” link. Your application should include your resume and a thoughtful cover letter that addresses why you are a good fit for this position and the organization. Please use separate attachments for each individual component with your last name in the file names. Applications considered on a rolling basis until position is filled. California State Parks Foundation is an Equal Opportunity Employer. People of color, LGBTQ people, people with disabilities and veterans are strongly encouraged to apply. Qualified applicants with arrest and conviction records will be considered for the position in accordance with San Francisco Fair Chance Ordinance, Police Code, Article 49. Salary $90,000-$110,000 Job Type Full Time Job Category Development General Location Remote Contact Link URL https://www.calparks.org/about-us/jobs/senior-manager-membership Company Address 235 Montgomery Street, Suite 1202 San Francisco, CA 94104 US Contact Email samantha@calparks.org