ASC Engineered Solutions

Compensation

Full Description

CRM Manager Department: Marketing Employment Type: Full Time Location: Oak Brook, IL Compensation: $165,000 - $200,000 / year Description ASC Engineered Solutions is seeking a visionary and hands-on CRM Strategy & Enablement Manager to lead CRM adoption, improve sales effectiveness, and drive data-informed decision-making across the business. This individual will bridge the gap between leadership, sales, and construction technology teams - ensuring CRM becomes a strategic growth enabler, not just a system of record. This role requires both strategic vision and tactical execution. The ideal candidate will develop and implement a CRM roadmap, manage a cross-functional team and third-party partners, and ensure the system aligns with and supports business goals - including opportunity pipeline health, project pursuit, and digital enablement. How You Will Help CRM Strategy & Alignment Develop and execute a scalable CRM roadmap aligned with business goals. Drive system innovation through workflow enhancements, automation, and third-party tools. Collaborate cross-functionally with Sales, Marketing, IT, and Customer Care to align CRM with core business needs. Sales & Construction Tech Integration Partner with Sales and ConTech leaders to assess opportunity volume, pipeline health, and funnel performance. Ensure projects and quotes are properly tracked and advanced through sales stages. Use CRM insights to identify gaps and support sales activation strategies. Team & Vendor Oversight Manage and mentor a CRM Administrator and CRM Analyst. Oversee third-party developers and consultants to implement CRM integrations and automations. Define CRM enhancement project scopes, timelines, and success metrics. Change Management & Adoption Champion CRM usage through communication, training, and user engagement. Develop enablement programs that turn frontline feedback into platform improvements. Serve as the liaison between leadership and end users. Process Optimization Lead automation, reporting, forecasting, and quote tracking enhancements. Introduce scalable processes and templates to increase data accuracy and efficiency. Continuously improve the CRM to reflect evolving needs. Data & Reporting Ensure high data integrity, standardization, and governance. Build executive dashboards and reporting tools to drive visibility and accountability. Identify pipeline trends and performance metrics to inform sales and strategic decisions. What You Will Bring Required Qualifications: 10+ years of experience in CRM program management, sales operations, or revenue operations. Strong project management and cross-functional leadership skills. Proven experience driving system adoption and change management initiatives. Hands-on experience with Microsoft Dynamics 365 CRM. Deep understanding of sales processes, pipeline management, and customer journey mapping. Strong analytical, communication, and problem-solving skills. Experience managing direct reports and third-party vendors. Preferred Certifications: Microsoft Certified: Power Platform Solution Architect Expert Microsoft Certified: Dynamics 365 Sales Functional Consultant Associate (MB-210) Microsoft Certified: Power Platform Functional Consultant Associate (PL-200) Project Management or Change Management Certification (e.g., PMP, Prosci, Agile)