Artisan Council

Compensation

Full Description

Artisan Council is a boutique digital marketing agency empowering progressive brands in the constantly evolving social and digital landscape. Our team believes in the power of stans and fans and aims to build brand loyalty through community involvement and engagement. AC believes that having an informed community of diverse voices is the key to making an impact in today’s ever-changing world of social media and content. AC’s team members are passionate about diversity, community, content, culture, innovation, and trying things first! We’re looking for people who share our passion, for people who live and breathe beauty, have exceptional research, communication, and creative thinking skills, and take an empathetic approach to everything they do and enjoy helping others succeed. Artisan Council is seeking a 4-month Contract Senior Strategist - TikTok (with opportunity for an extension beyond the agreed term), with strong account management skills, specialized in Social Media and Influencer Marketing, to be the Client's point of contact and strategic manager for a global beauty brand. The successful candidate will be able to demonstrate strong strategic experience in social media and influencer marketing, with proven experience creating innovative TikTok strategies and/or campaigns, specifically in the beauty industry, as well as satisfying the requirements listed below. This position will be remote, reporting to the Group Strategy and Account Director. As the successful candidate, if you are located in New York City, you will also have access to Artisan Council's downtown NYC office. Equal Opportunity We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Our mission is to create a happy, safe, considerate, and inspiring work environment for all. RESPONSIBILITIES • TikTok Strategy: • You will be responsible for developing an innovative and market-leading strategy for a top-tier beauty brand. You will be responsible for: Research, testing, and development of social media marketing and influencer strategies, including creative direction (alongside the Art Director), flawless client presentation, and tactical implementation. • Expert deck creation. Must be comfortable creating and presenting strategy in deck format (Google Slides) and using strong visuals to sell in strategy to the client • Report writing skills: clear, concise, and thoughtful copywriting, • Creative thinking: can pull out insights from data and storytell to show the potential opportunity or strategy • You will recommend strategic campaign opportunities to meet/exceed forecasts and KPIs while executing programs within budget. You will also demonstrate the ability to identify opportunities, propose, and win additional business. • Client Management: • You will act as the primary point of contact for your clients. • You will manage relationships strategically, and build trust and confidence through your knowledge of Social Media (primarily TikTok) and Influencer Marketing Strategies while positioning Artisan Council as a strategic resource and partner for business growth. • You will lead the TikTok portion of weekly client calls, as well as meetings and presentations, promoting the work of your team throughout. • Account Management: • You will have an eagle eye for detail and quality control for all client deliverables; you will ensure that all deliverables are accurate, complete, and timely. • You will deliver top-quality metrics and reporting focused on business impact and actionable insights related to the client's KPIs. • You will lead the project management across TikTok for the client, including running timelines and assigning Asana tasks. • Budget management is a plus. • Team Management: • You will manage and supervise social media content planners, designers, contractors, influencer specialists, and community assistants. • You will direct and assign jobs as needed and monitor the flow of all jobs. • You will act as an inspiring mentor and leader, providing regular feedback, identifying growth opportunities, and helping to up-level the skill sets of those who report to you. • Cross-Team Collaboration: • You will collaborate with key Strategists, company Directors, and other Account Managers to cross-pollinate best practices and learnings for the benefit of other client accounts. • You will collaborate closely with the Director for the growth of the account, as well as developing new business. • You are a big picture thinker, have solid presentation skills, can think on your feet, and are a problem solver/solutions-focused person. • Note - you must be willing and able to travel when needed for this role ESSENTIAL SKILLS + EXPERIENCE Please note carefully. Applicants without this experience will not be considered. • 4+ years as a proven social media strategist with a focus on TikTok and short-form video strategy • 2+ years of experience in account management or client-facing roles • Deep knowledge of pop culture and cultural trends - you know the latest meme, TikTok sounds, and trends before most people do! • Passion for beauty and makeup, skincare, popular brands, and other relevant communities is imperative. You must know what types of content work and resonate with the beauty community, but be willing to break out of the expected and innovate on popular formats. • Extensive familiarity with social media with a key focus on TikTok and Instagram (Facebook, YouTube, Pinterest, Snapchat, Twitter, and more a plus), online content, and evidence of a developed social media/web presence. • Exceptional understanding of consumer online behavior, trends, and market analysis, specifically in the beauty and D2C brand markets. • A strong record of building a brand’s social media profile, drastically increasing followers, engagement, social sharing, etc. • Creative thinker who can generate multiple ideas and fresh creative approaches on the go. • Excellent analytical skills and experience with Google Analytics, Facebook Insights, and other social media analytical tools, such as Hootsuite, SocialBakers, Lexer, Sprout Social, or Buffer. • Familiarity with SEO best practices and drafting SEO-driven copy • Working knowledge of Google Docs, Google Sheets, Office suite, Adobe suite, and content production mobile apps. Basic knowledge of video editing software is a plus. • Experience with a range of Content Management Systems, and the ability to learn new systems. • Self-starter with strong communication skills. • Optimum time management skills with attention to detail, especially under pressure or time-sensitive deadlines. • Willing to work non-traditional hours, independently, remotely, and go above & beyond where necessary. • Understanding of overall commercial business practices, trading terms, and conditions. • Strong, proven communication and writing skills • Ability to research and organize/synthesize information clearly and cleverly. • Working knowledge of Google Docs, Google Sheets, and the Office suite. Monthly Rate $80-100K equivalent