Aquent

Compensation

Full Description

Note: The job is a remote job and is open to candidates in USA. Aquent is a leading agency that connects top talent in marketing and design with major brands. They are seeking a Mid-level Search Analyst (SEO / SEM) to support their Paid Media Team in driving growth through data-driven decisions and optimizing search campaigns. Responsibilities • Assist paid search campaign planning, strategy, forecast, building, execution, optimization and reporting • Manage pacing, develop weekly campaign performance insights and identify optimization opportunities • Responsible for keyword research/analysis, copy development, bid strategy and budget allocation • Identify test and learn opportunity to gain deeper insights to optimize campaigns for better performance • Collaborate with analytics on measurement, tagging and reporting and display/social team for cross channel collaboration • Work with senior Search Manager and analytics partners on monthly and quarterly organic search traffic reports (planning, collaborating, creating) • Perform day-to-day on-page content optimizations, including writing meta titles and descriptions for new landing pages • Support strategic SEO initiatives such as identifying keyword opportunities/gaps and SERP changes that impact CTR and manage keyword portfolio set up on SEO tools • Assist new content initiatives and provide SEO insights from performance data • Collaborate with SEO technical person on web implementation • Stay up to day with SEM/SEO industry trends/news, Google algorithm updates, new Google ad format, and competitor practices • Assist SEO/SEM Integration: Identify overlap opportunities, share keyword insights, and coordinate messaging • Provide ad-hoc SEO/SEO competitor insights as it relates to search and on-page content • Leverage internal automation and AI tool to identify trends and deepen insights to support program growth and efficiency Skills • Bachelor’s Degree or in lieu of degree, high school diploma/GED and 4+ Years Marketing Experience • 3+ years of hands-on experience managing paid search campaigns from planning and execution to optimization and reporting • 3+ years of hands-on experience managing SEO and content optimization; knowledge in HTML and elements that impacts SEO • Proficiency in using SEO tools such as SEMRush, seoClarity/BrightEdge/Conductor, or similar for keyword rank tracking, keyword research, content ideas, and competitor reviews • Proficiency in using paid platforms such as Google Ads, Bing Ads, Search Ads 360 (preferred third party tool) • Experience with web analytics such as Google Analytics, Adobe Analytics, Google Search Console is preferred • Ability to translate complex SEO/SEM data and recommendations into clear actionable insights for non-technical stakeholders; proficient in excel and PPT • Has a general understanding of the impact of AI on search • Experience with web analytics such as Google Analytics, Adobe Analytics, Google Search Console is preferred • Agency experience in financial category is a plus Benefits • Medical health insurance • Dental insurance • Life insurance • Eligibility to participate in a 401k plan with company match • Subsidized health, vision, and dental plans • Paid sick leave • Retirement plans with a match Company Overview • We supply Fortune500 clients with the best talent on the market! It was founded in 1986, and is headquartered in Boston, Massachusetts, USA, with a workforce of 10001+ employees. Its website is http://aquent.com.