via LinkedIn
$242K - 388K a year
Lead and develop Apple's global marketing campaigns, influence executive stakeholders, and foster a high-performing brand team.
15+ years of experience in global brand marketing, proven leadership, and strategic influence with strong digital marketing expertise.
Summary Marcom is the creatively-led global team that oversees Apple’s consumer-facing marketing. We ensure the flawless development and execution of world-class communications across all media and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products and services. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. As the Head of Brand at Marcom LA, you will be at the forefront of shaping how the world experiences Apple's innovative ecosystem of subscriptions, including Apple Music, Apple Pay, App Store, iCloud, Apple Arcade, Apple Fitness and more. You will be a key player in bringing these services to life through compelling and impactful marketing campaigns. You will also lead and develop a high-performing brand team, fostering a culture of creativity, collaboration, and excellence. Description We are seeking an experienced, insightful and hardworking individual who can lead and collaborate in a team environment, and who wants to be part of a growing organization, acting as a key point of contact and integration for the Marcom LA team across the Services Organization. This position requires a proactive, flexible individual with strong communication and leadership skills. You will embody a unique combination of creative and strategic problem solving, partnering with teams across the company to successfully deliver campaigns throughout the year. A core part of your success will be leveraging your strong relationships and influence with executive stakeholders to drive impactful results. Responsibilities • In this role, you will shape Apple’s brand, voice and presence on a global stage, at an expert level through: • Executive Influence & Impact: Cultivate and leverage strong relationships with executive stakeholders across the organization. You will translate these relationships into tangible impact by effectively communicating strategic recommendations, securing buy-in for key initiatives, and ensuring alignment across teams. • Lead the Brand Team: Provide leadership, guidance, and mentorship to the brand team, fostering a collaborative and high-performing environment. This includes setting clear goals, providing regular feedback, and identifying opportunities for professional development. • Collaborate & Integrate: Partner with an outstanding team of Creative Directors, Producers, Writers, Designers, Planners, Content and Project Managers, and work across the Services group including Advertising, Print, Retail, Channel, Film, and Geo teams to ensure alignment on priority initiatives and seamless execution of global campaigns. • Drive Creative Solutions: Lead the development of innovative marketing solutions across multiple categories including product launch support, digital advertising/social campaigns, cultural moments, roadmap planning, and platform development. This includes understanding the nuances of each service. • Be the Voice of the Customer: Bring a deep understanding of customer needs and motivations to the table, ensuring that our marketing resonates with our target audiences and drives engagement with our services with relevance in countries around the world. • Champion Innovation: Embrace new technologies and marketing approaches, and be a champion for pushing the boundaries of what's possible in the world of services and subscription marketing. Minimum Qualifications • You have 15+ years of experience working on global brands, and have proven expertise in developing marketing that encompasses a broad range of marketing and messaging vehicles. • Demonstrated experience in leading and managing complex marketing projects from concept to completion. • Strong understanding of digital marketing channels and best practices. • Proven experience in building and managing high-performing teams. • Demonstrated ability to influence and build consensus with executive stakeholders. Preferred Qualifications • Creative Agency and Global Brand Experience • Understanding and experience in services and subscription marketing preferred. • You have a strong understanding of measurement and testing with the ability to apply rigor to the application of those results to future work. • You can deliver marketing communication goals in your area of expertise, and you are able to prioritize efforts based on business need. • You have effectively worked with executive teams and/or C-suite stakeholders; demonstrating curiosity, confidence, and the ability to listen with intent to find solutions. • You are an enthusiastic leader who can inspire and drive a team through complex and ambiguous situations. • You can balance working in a creatively driven organization with an analytical and focused approach to marketing; and you can support, understand, and improve the creative process. • You are self-motivated and flexible with strong interpersonal and organizational skills. • You have superlative written and verbal skills as well as excellent presentation skills. • A passion for Apple products and services and a deep understanding of the Apple brand. Pay & Benefits At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $242,100 and $387,700, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant. Apple accepts applications to this posting on an ongoing basis.
This job posting was last updated on 1/31/2026