Anywhere

Compensation

Full Description

Position Overview The Senior Manager, Field Strategy serves as a driving force behind lead generation, new agent development, and regional enablement initiatives at Coldwell Banker Realty. This role blends high-level coaching expertise with tactical execution, ensuring alignment across business units while enabling field leaders to grow market share, agent productivity, and adoption of key national programs. Core Responsibilities Lead Generation & Conversion Strategy (50%) Facilitate advanced prospecting and conversion training Partner with Legal to ensure compliance and alignment of messaging Serve as the go-to expert on prospecting strategy and execution New-to-Business Enablement (25%) Lead and coach the New-to-Business (NTB) Specialist team Partner with VP to refine strategy and implementation of NTB programs Drive consistent coaching experiences and scalable onboarding structures Elevate support for early-career agents to accelerate time-to-production Cross-Functional Collaboration (15%) Partner with Recruiting, Sales Enablement, Field Marketing, AOS, and leadership across all brands Support Sotheby’s International Realty-specific integration and engagement Activate enterprise initiatives through strong internal partnerships Translate strategic priorities into executable field action plans Regional Leadership Support (10%) Collaborate closely with Regional Presidents and their specialist teams Support local contests, campaigns, and lead gen initiatives Assist with regional events and activation of national programs Qualifications Required Experience & Attributes 5+ years in real estate sales, enablement, or field strategy roles Demonstrated success in lead generation and sales coaching Ability to develop scalable programs that align with national strategy Exceptional facilitation and communication skills Strong stakeholder management across matrixed teams Preferred Experience coaching new-to-business agents or running training cohorts Exposure to Coldwell Banker’s systems and marketing tools Comfort navigating legal and compliance-related messaging in training Experience supporting luxury or brand-differentiated agent segments Success Measures Increased lead generation and conversion rates among coached agents Accelerated ramp time for new-to-business agents High engagement and satisfaction with NTB coaching program Strong field adoption of national strategies and tools Demonstrated collaboration across cross-functional business units