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Key Responsibilities: Performance Marketing & Funnel Optimization (40–50%) Architect strategic marketing campaigns that span the full customer lifecycle—from awareness to conversion and retention. Design and execute test-and-learn strategies to optimize digital marketing performance across the funnel; with a focus on owned channels. Analyze campaign performance and user behavior to identify conversion bottlenecks and opportunities. Partner with business intelligence teams to ensure down funnel attribution and tracking. Collaborate with brand, content, and digital teams to align messaging and creative with performance goals. Develop dashboards and reporting frameworks to track KPIs, ROI, and funnel health. Partner with sales enablement to ensure marketing efforts support lead quality and sales conversion. CRM Digital Marketing Ownership (30–40%) Collaborate with sales teams to build targeted CRM campaigns and automated workflows that drive engagement, support list-building, and accelerate lead conversion. Lead CRM strategy and execution with a focus on enabling sales teams through segmentation, automation, and campaign tools that support personalized outreach and pipeline development. Manage CRM reporting and analytics to evaluate campaign effectiveness and user engagement. Ensure Sales CRM campaigns are aligned with broader marketing goals and sales strategies. Collaborate with IT and marketing operations to maintain Sales CRM data integrity and automation workflows. Stay current on Sales CRM and email marketing best practices, tools, and compliance standards. Sales CRM Strategy & Roadmap Ownership (20–30%) Build out a robust strategy and vision for the sales CRM; including a results driven product roadmap. Partner with sales leaders to user feedback and translate into actionable improvements. Serve as a liaison between sales, marketing, product, and technology to ensure Sales CRM functionality supports business goals. Lead internal communications and training around CRM enhancements, best practices, and user adoption. Monitor CRM utilization and performance, delivering regular insights to leadership and recommending optimizations. Required Skills & Experience: 5+ years in performance marketing, digital marketing, or CRM strategy roles. Hands-on experience with CRM platforms (e.g., Microsoft Dynamics 365 and HubSpot) and marketing automation tools. Strong analytical skills with experience in A/B testing, funnel analysis, and marketing attribution Experience in offline conversion products a plus. Proven ability to manage email marketing programs, including segmentation, automation, and reporting. Familiarity with UX principles, customer journey mapping, and lead lifecycle management. Excellent communication and stakeholder management skills; experience working with field sales teams highly preferred Experience working cross-functionally in a matrixed environment. Bachelor’s degree preferred but not required. Preferred Qualifications: Experience in B2B or B2B2C marketing environments. Understanding of brand storytelling and sales enablement strategies. Familiarity with Agile methodologies and product development cycles. Why This Role Matters: This role is critical to ensuring our marketing efforts are not only data-informed and performance-driven but also deeply integrated with the CRM systems that power customer engagement and sales success. It’s a unique opportunity to shape how we connect with customers across the funnel and drive business growth through smarter, more personalized marketing.