AnswerLab

Compensation

Full Description

About AnswerLab AnswerLab is a leader in user experience research and strategy, partnering with the world’s most influential brands to create experiences people love. For over 20 years, we’ve helped organizations stay ahead of disruption by combining rigorous human insights with forward-looking strategy in areas such as AI, emerging technologies, global product ecosystems, and inclusive design. Our work fuels growth by enabling companies to make confident, evidence-based decisions that put people at the center of product and service innovation. Marketing Manager We’re seeking a strategic, hands-on Marketing Manager to elevate AnswerLab’s brand, expand our market presence, and fuel our growth. This role is ideal for someone who thrives at the intersection of content strategy, storytelling and event execution. You’ll partner across the organization to turn our expertise into compelling content, flagship thought leadership, and high-impact events that drive awareness, engagement, and pipeline. This role serves as the connective tissue between marketing strategy, content creation, campaigns, and event execution—ensuring consistency, quality, and measurable business impact across everything we bring to market. Key Responsibilities Content Strategy & Development Own and manage AnswerLab’s editorial calendar, ensuring alignment to business priorities, campaign themes, and key industry moments. Lead the creation of high-impact content including blogs, case studies, reports, email campaigns, social content, and sales enablement materials. Partner with subject matter experts to translate complex insights into clear, accessible stories that differentiate AnswerLab. Produce and package flagship thought leadership campaigns that elevate our brand authority. Work with SEO/LLM partners and tools to optimize for discoverability and performance. Establish content workflows and playbooks that improve quality, scalability, and cross-functional collaboration. Provide ongoing reporting on content performance and impact across the funnel. Events (Digital & In-Person) Lead the planning and execution of AnswerLab webinars, executive events, conference presence, and sponsored partner events. Collaborate with our PR partners to secure speaking opportunities, panel placements, awards, and industry visibility moments. Develop end-to-end events from identification of target events, to promotion through post-event follow-up and measurement. Ensure all events ladder into broader brand strategy, content themes, and revenue goals. Measure event ROI and continuously refine event strategy for maximum brand and demand impact. Social Media & Community Building Own AnswerLab’s social media strategy and presence across LinkedIn and Instagram, with selective expansion to YouTube or other channels as needed. Translate content, events, and research insights into high-performing social posts and multi-format content. Track performance and optimize based on analytics and benchmarks. Marketing Operations & Cross-Functional Alignment Partner with Sales Enablement to ensure alignment between content, campaigns, and revenue-generation priorities. Use HubSpot and other martech tools to launch campaigns, track engagement, manage workflows, and maintain clean data. Maintain AnswerLab’s digital asset library, brand resources, and collateral to ensure consistency and usability. Serve as the bridge between strategy and execution, connecting content, campaigns, events, and analytics into a cohesive marketing engine. Pilot and leverage new AI-driven content and marketing tools to accelerate efficiency and creativity. Support the development of standardized processes and reporting to help scale the marketing function. Knowledge, Skills, and Experience We know great candidates come from a variety of backgrounds. The ideal candidate brings many of the following: 6-8 years of marketing experience in B2B, consulting, professional services, or tech environments. Proven ability to create compelling content across multiple formats. Experience planning, managing, and executing events and webinars. Strong storytelling skills with the ability to translate technical insights into market-ready narratives. Familiarity with SEO/LLM optimization, content measurement, and analytics. Experience with marketing automation (HubSpot preferred), social publishing, and reporting tools. Highly organized, detail-oriented, and comfortable managing multiple projects with competing timelines. A collaborative mindset with the ability to work cross-functionally and influence without authority. Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Ideal candidate: Excellent stakeholder management and cross-functional collaboration skills. Highly organized, detail-oriented, and able to manage multiple priorities. Proactive, idea-generator who thrives on curiosity and is comfortable working in a fast-evolving space (AI, emerging tech, UX, strategy). AnswerLab Core Values Build trust Provide amazing service Support and encourage inclusivity Jump in to help others Handle change with flexibility Innovate our products and processes Explore creative solutions to challenges Make AnswerLab a great place to work Physical Requirements Extended hours may be required to meet project deadlines Willingness to work shifted hours to service different time zones Sitting for extended periods of time Additional Information At AnswerLab, our mission is to create experiences people love. This means we strive to make our company a great place to work for people from all walks of life. Hiring people from a wide variety of backgrounds makes our company stronger and helps us achieve our mission. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class. Information collected and processed as part of any job application you choose to submit is subject to AnswerLab's Privacy Policy: https://www.answerlab.com/privacy-policy