Anomali

Compensation

Full Description

About the position Anomali is a revolutionary AI-Powered Security Operations Platform that is seeking a dynamic and experienced Product Marketing Manager. You will play a critical role in driving market awareness, product adoption, and customer engagement. The ideal candidate will possess a deep understanding of the cybersecurity landscape, strong product marketing expertise, a proven ability to translate technical features into compelling value propositions, and the ability to thrive as a self-starter in a fast-paced environment. We are looking for a Security Product Marketing manager that wants to be different - to be the Anomali. Remote - flexibility to accommodate meetings and collaboration on Pacific Time. Responsibilities • Market Analysis & Research: • Conduct market research to understand customer needs, industry trends, and competitive landscape. • Identify market opportunities and customer segments to drive product positioning and messaging. • Product Positioning & Messaging: • Develop clear and compelling product positioning, value propositions, and messaging. • Create and maintain product marketing collateral, including datasheets, whitepapers, case studies, presentations, and website content. • Go-to-Market Strategy: • Develop and execute go-to-market strategies for new product launches and feature releases. • Collaborate with cross-functional teams, including product management, sales, and sales enablement, to ensure successful product launches. • Sales Enablement: • Work with Sales Enablement and Product Management to develop and deliver sales training materials, including product demos, competitive analysis, and objection handling guides. • Support the sales team with tools and resources to enhance their ability to sell effectively. • Demand Generation: • Partner with the Demand Generation team to create and execute campaigns that drive awareness, generate leads, and support sales objectives. • Develop and manage content for webinars, events, email campaigns, and digital marketing initiatives. • Customer Advocacy: • Engage with customers to gather feedback, build relationships, and develop case studies and testimonials. • Act as a voice of the customer within the organization to inform product development and marketing strategies. Requirements • Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA is a plus. • 4+ years of product marketing experience, with experience in the cybersecurity industry. • In-depth knowledge of TIP and CTI, Security Operations, SIEM, and SOAR technologies, Agentic AI and market trends. • Proven ability to develop and execute go-to-market strategies and product positioning especially in the cybersecurity space. • Excellent written and verbal communication skills, with the ability to translate technical concepts into customer-friendly language. • Strong project management skills with the ability to manage multiple projects simultaneously. • Experience collaborating with cross-functional teams and driving results in a matrixed environment. • Proficiency with marketing tools and platforms, such as Marketo, Salesforce, Asana, and other marketing automation and content management systems. • Experience with cybersecurity frameworks and compliance standards. • Technical background or understanding of cybersecurity technologies, AI and threat landscapes. • This is a remote position for someone flexible to accommodate meetings and collaboration in the Pacific Time Zone. • This position is not eligible for employment visa sponsorship. The successful candidate must not now, or in the future, require visa sponsorship to work in the US.