via Remote
$104800K-124450K a year
Developing and executing local event and channel activation plans, managing sponsorships, and coaching teams.
Requires 5-7 years of sales and marketing experience, deep knowledge of regional marketing, and experience in the on-premise channel, with proficiency in PowerPoint and Excel.
Job Description: • Developing plans and tailored playbooks for all channels against their local properties and events • Mobilizing brand planning • Sampling execution • Event and venue activations across territory • Ticket management • Resort / Destination planning and execution (where applicable) • Works with Experiential Team to inform professional or Tier 1 sponsorships • Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds • Ensures mobile asset requests are complete and aligned with brands / events • Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team • Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans • Supports the execution of On-Premise plans • BET Team Captain (where applicable) • Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth • Manage the ROI for channel programs • Communicate results and priorities weekly/monthly • Coach and mentor Trade Activation Managers and wholesaler sales teams • Direct channel specific pilots; manage optimization of each channel's key levers • Cascade annual/trimester channel blueprint (Initiatives and Programs) • KPI's - Channel volume, share, program execution, distribution Requirements: • Bachelor's Degree – highly preferred • 5-7 years sales and/or marketing experience • In-depth knowledge of regional marketing and sales organization • Strong communication skills, both internal and external • Proficiency in PowerPoint, Excel and internal system tools • Must possess an in-depth knowledge of the On-Premise Channel • MBA/Advanced Degree (Preferred) • Willingness to relocate for future opportunities • Beer/alcohol industry knowledge (Preferred) Benefits: • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts • Life Insurance and Disability Income Protection • Generous Parental Leave and FMLA policies • 401(k) Retirement Savings options with a company matching contribution • Chance to work in a fast-paced environment among a company of owners • Free Beer!
This job posting was last updated on 1/11/2026